What You’ll Learn in this White Paper
Google E-A-T standards (an acronym for Expertise-Authoritativeness and Trustworthiness) began as an internal Google document designed to inform the engineering team on whether a specific Google update “worked” or not. But in one way or another, it has impacted your website’s ability to rank highly in search results more than you can imagine. Until now!
But over the last few years, E-A-T standards, which do NOT immediately impact search results, have become increasingly more important in how Google’s algorithm works. That’s because, since 2018, there have been at least two dozen updates to the Google algorithm (that we know about), which had a clear E-A-T informed component.
Businesses struggling to improve their search engine optimization presence online are left wondering. What is E-A-T? Why do I care about it? How does E-A-T work? What do I need to do to be compliant with E-A-T standards?
In this white paper – we answer these and many other questions tied to E-A-T. And most importantly, we provide a clear, actionable, and easy-to-follow roadmap for you. Suppose you work in the healthcare industry, financial services, or eCommerce, or you are a B2B company. In that case, this white paper lists each major tactic you can deploy on your website today to be E-A-T compliant.
White Paper highlights
Learn about the history of E-A-T, how it works, why it's important, and what Google is looking for when ranking websites at the top of search results. Learn the questions Google raters must answer while ranking websites based on E-A-T standards.
Take a deep dive into each E-A-T factor, what it means, and how Google defines each E-A-T principle, and learn about "Your Money or Your Life" industries, including the standards Google has for YMYL websites.
Get informed about how E-A-T standards have influenced different Google updates. Learn about the different core Google updates and what you should do to ensure your company can rank with E-A-T factors in mind.
Access an itemized list of specific website changes you need to implement if you're a health, financial service, eCommerce, or B2B company. This itemized list should inform your website roadmap and your content marketing plan.
Table of contents
1. What is E-A-T & Why Should I care?
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E-A-T Definition
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How Google’s E-A-T Strategy Changed Over the Years
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Questions That Validate if a Website is Trustworthy
E-A-T & YMYL Standards
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Top 3 E-A-T Components
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Pillars of the E-A-T Google Strategy
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Beneficial Purpose
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Expertise & Page Quality
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Your Money or Your Life
E-A-T Informed Google Updates Over the Years
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2018: Healthcare
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2019: Everyone Else + Local Sources
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2021: Websites Technical Improvements Rollouts
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2022: New algorithm updates impacting E-A-T
E-A-T On-site & Off-site Roadmap by Industry
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Healthcare
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Finance
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Ecommerce
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B2B Companies
Download Google E-A-T: When Google Trusts Companies, Websites & Writers
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