What You’ll Learn in This HVAC Lead Conversion Ebook
78% of homeowners hire the first contractor who responds. But you can’t respond first if they never found you.
Most HVAC contractors lose jobs at 4 stages, not just one. They’re invisible on Google Maps for “AC repair near me.” They have 23 reviews while their competitor has 150. Their website talks about the company history instead of “Can you come today?” And when the phone finally rings, 27% of calls go unanswered.
Your marketing isn’t one problem. It’s a funnel with four leaks. Fix one and the others keep bleeding. This HVAC lead conversion ebook maps all 4 stages where jobs disappear and shows you how to plug every gap.
If you’re spending money on ads but can’t explain why some months are slow and others are slammed… this HVAC lead conversion ebook is for you.
Ebook highlights
78% of homeowners hire whoever calls back first. Not whoever has better reviews. Not whoever is cheaper. The first. This HVAC lead conversion ebook shows how to be first even when you're on a job site.
Respond within 5 minutes: 21x higher conversion. After 30 minutes: conversion drops 8x. This ebook breaks down what "fast response" actually looks like when you're running trucks, not sitting at a desk.
27% of HVAC calls go unanswered. This ebook shows how to calculate exactly how many jobs you're losing and the specific fixes that took one contractor from 34% missed calls to 9%.
70% of homeowners are more likely to call contractors who post pricing. Most contractors hide it. This HVAC lead conversion ebook shows what to display, what to hide, and how to frame pricing without undercutting yourself.
70%+ of local leads go to the top 3 Google Maps results. Position 4 might as well be invisible. This ebook shows exactly what Google rewards and how one contractor broke into the 3-pack in 90 days.
74% of customers would leave a review if asked. Most contractors never ask. This HVAC lead conversion ebook gives you the exact system to go from 23 reviews to 150 without begging or bribing.
Table of contents
1. The Speed Problem
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Why 78% Hire the First Responder
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The 5-Minute Conversion Window
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What Your Actual Response Time Is (And Why You Don’t Know)
2. The Invisible Loss
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94% Research Online Before Calling
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The 4 Stages Where Jobs Disappear
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Why Your Marketing Dashboard Misses the Real Leak
3. Stage 1: Finding You
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Google Maps 3-Pack or Bust
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“AC Repair Near Me” vs. Your Company Name
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ChatGPT and Where Homeowners Are Searching Now
4. Stage 2: Checking You Out
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The 4-Star Cutoff
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Why Reviews Now Beat Neighbor Referrals
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Stale Reviews = Dead Business
5. Stage 3: Choosing You
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What Homeowners Want vs. What Your Website Says
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The 70% Pricing Transparency Edge
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The Side-by-Side Phone Test
6. Stage 4: Booking
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The 27% Unanswered Call Problem
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Why 80% Don’t Leave Voicemail
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The Google Schedule Button Most Contractors Miss
7. Case Study: 3-Location Bay Area Contractor
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$280/Lead → $95/Lead in 90 Days
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34% → 91% Call Answer Rate
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40% More Jobs Without More Ad Spend
8. The HVAC Lead Conversion Audit
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10-Minute Self-Assessment
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Score Interpretation
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Stage-by-Stage Fix Checklist
9. Fixes You Can Make This Week
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Answering Service Options That Actually Work
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After-Hours Lead Capture Setup
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Online Booking Without the Headache
HVAC Lead Conversion Ebook: Why the First 5 Minutes Decide Everything | Digital Authority Partners
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