You're Paying $3,000+ Per New Patient. Your Competitor Pays $687.
A patient searches “sciatica treatment near me” or “epidural injection doctor” in your target area. They see your competitor first. They check reviews. They visit a website that answers their questions. They book a consultation.
You never knew they searched.
Meanwhile, in that same market, you’re spending $50+ per click on Google Ads driving traffic to a homepage that talks about your fellowship training instead of their herniated disc. They bounce. They call someone else.
Your marketing dashboard shows impressions, clicks, and cost. What it doesn’t show: the patients who found you, evaluated you, and chose someone else before ever calling. This pain management patient journey ebook maps every place that happens.
Ebook highlights
7-location pain practice. 90 days. Cost per patient dropped 77%. Full methodology inside this pain management patient journey ebook.
3 Oklahoma clinics. 20 years in business. Zero patients from Google. After fixing Stage 1, they hit 30 new patients monthly.
Chronic pain patients won't drive far for a pain injection. Yet most practices target 50+ mile radiuses with their ads. This ebook shows how to fix it.
Patients search "epidural injection near me," not "pain management doctor." If you don't have pages for procedures you offer, you're losing to practices that do.
61% of patients will ignore a physician referral if your online reviews are bad. The referral pipeline you're counting on has a hole in it. This pain management patient journey ebook shows where.
A patient calls your clinic. No one answers. 85% will never call back. One missed call equals one lost patient you already paid to acquire.
Table of contents
1. The Cost Variance Problem
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Why Some Locations Print Money While Others Bleed
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What Your Marketing Dashboard Can’t Show You
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The $214K Annual Waste We Found at One Practice
2. How Chronic Pain Patients Actually Choose
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Condition Searches vs. Provider Searches
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The 15-Mile Radius Reality
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Why Referrals No Longer Close Automatically
3. Stage 1: Finding You
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Procedure-Specific Visibility
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Condition-Specific Landing Pages
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Neighborhood vs. City-Level Rankings
4. Stage 2: Checking You Out
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The 4-Star Cutoff Impacting if Potential Clients Call Your Clinic
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Review Volume and Its Impact on Procedure Bookings
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What Negative Reviews About Wait Times Actually Cost You
5. Stage 3: Choosing You
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What Pain Patients Want vs. What You Show Them
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Insurance Visibility Across Your Website
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The Consultation Booking Test
6. Stage 4: Booking
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The 25% Unanswered Call Problem
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Why 85% Won’t Leave a Voicemail
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Online Scheduling for Pain Practices
7. Case Study: Southwest Interventional Pain
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The Location-by-Location Audit
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Identifying Bleeding Markets
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The 90-Day Reallocation Strategy
8. Case Study: OK Pain Treatment Centers
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From Invisible to 30 Patients/Month
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Building Condition-Specific Visibility
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The Neighborhood Page Strategy
9. The Pain Practice Patient Journey Audit
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10-Minute Self-Assessment
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Calculating Your True Cost Per Patient by Location
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Stage-by-Stage Fix Checklist
Pain Management Patient Journey Ebook: Why You're Paying $3,000/Patient When You Should Pay $687
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