Greg Hall
Greg Hall is the Head of Paid Media at Digital Authority Partners, where he leads strategy, execution, and optimization across Google Ads, Meta, LinkedIn, TikTok, YouTube, and geofencing platforms.
Award-Winning Paid Media Expert
Greg has been recognized as Young Direct Marketer of the Year at the Assegai Awards and won the Mail & Guardian Young South African Entrepreneur award for Technology and Innovation for his work with Aregnum. These honors reflect his ability to drive measurable results and innovate within the paid media space.
$10 Million+ in Managed Ad Spend
Over nearly a decade in digital marketing, Greg has managed over $10 million in advertising spend across Google, Bing, Meta, TikTok, LinkedIn, and programmatic platforms. His approach combines data-driven analytics with creative strategy to maximize ROI and drive conversions.
Platform Certifications
Greg holds certifications across every major advertising platform. He is a Meta Certified Media Buying Professional, a LinkedIn Certified Marketing Insider (one of only 7,500 professionals globally), a Professional TikTok Media Buyer, and holds Google Ads Search and AI-Powered Shopping Ads certifications. In total, he maintains over 30 active certifications in paid media and SEO.
Agency and In-House Experience
Before DAP, Greg spent two years as eCommerce Paid Media Buyer and SEO Specialist at Magnetic Creative, where he managed campaigns across Google, Meta, TikTok, and DV360 for eCommerce clients. He also served as Head of Marketing and Paid Media at Minrom, where he built a 100-page website and managed LinkedIn and Google Ads campaigns for the mining industry. Earlier, he spent three years at ConnectU Media as Paid Media Buyer and SEO Specialist, optimizing PPC campaigns and conducting technical SEO audits.
Education and Certifications
Google Ads Search Certification. AI-Powered Shopping Ads Certification. Meta Certified Media Buying Professional. LinkedIn Certified Marketing Insider. Professional TikTok Media Buyer Certificate. Originally from South Africa, Greg is based out of Chicago.
