CG Nature Medical: How a New Practice Stole Market Share from Northwestern Hospital

Digital Authority Partners helped CG Nature Medical achieve what most independent practices think is impossible: outranking Northwestern Hospital and attracting 100+ high-quality new patients monthly in just 15 months. Starting from zero in April 2024 (when the new practice was founded), we built a digital presence that now books $50,000+ in monthly appointments while maintaining Dr. Gnatenco's perfect 5-star patient satisfaction rating across all major review platforms.

quality new patients monthly

100+

rankings in 3 practice areas

monthly appointments booked

$50,000+

Client:

CG Nature Medical

Industry:

Healthcare - Primary Care

Bio:

CG Nature Medical is a comprehensive primary care practice in Palos Heights, Illinois, led by Dr. Carmen Gnatenco, MD, who brings 27 years of trusted medical expertise to patients across the southwest Chicago suburbs. The practice offers personalized internal medicine, women's health, weight loss, complex medical needs, and IV infusion services.

How we helped CG Nature Medical?

Digital Marketing Services

SEO

WordPress Development

Website Design

Analytics Agency

Marketing & Web Analytics

Project Summary

CG Nature Medical, Dr. Carmen Gnatenco’s primary care practice in Palos Heights, Illinois, now beats Northwestern Hospital in Google search results and attracts 100+ new patients every month. When the practice opened in April 2024 with no website, we built their online presence from scratch, helping CG Nature capture patients who were previously going to larger hospital systems.

Our local SEO strategy delivered #1 rankings in three service areas (weight loss, IV infusions, complex medical needs) and top 3 positions for internal medicine and women’s health. The results: 100+ new patients monthly and $50,000+ in appointment revenue.

The Challenge

Lost Revenue to Hospital Systems

Dr. Gnatenco’s 27 years of community trust meant nothing online. When her ideal patients – established professionals with excellent insurance – searched for “internal medicine near me” or “women’s health doctor,” Northwestern Hospital and other clinics captured them first. Each lost patient represented $3,000+ in annual revenue going to competitors instead.

No Patient Acquisition Strategy

The practice relied on referrals and Dr. Gnatenco’s 27-year reputation in the community, but couldn’t reach new patients who were actively searching online for personalized primary care. These ideal patients – professionals who preferred independent practices over hospital systems – had no way to discover CG Nature Medical.

Invisible to Target Demographics

Busy professionals with premium insurance plans research doctors online before choosing care. CG Nature Medical was entirely invisible to these ideal patients who were willing to pay for personalized care and had insurance coverage to make visits profitable.

How we helped CG Nature Medical

Digital Marketing Services

We helped CG Nature Medical build everything they needed online to attract patients and compete with dozens of other practices offering similar medical services in the community. Our approach focused on ensuring the practice appeared first in Google searches, then converting those website visitors into actual appointments.

— Complete Brand Development

We developed CG Nature Medical’s brand identity from scratch, creating its logo, messaging, and positioning strategy. We focused on Dr. Gnatenco’s 27 years of community trust and personalized approach, which larger healthcare systems can’t provide.

— Strategic Content Creation

We developed comprehensive service pages for CG Nature Medical’s five core offerings – internal medicine, women’s health, weight loss, complex medical needs, and IV infusions – optimizing each page to capture patients searching for these specific services in Palos Heights and surrounding communities.

Digital Strategy Consultant

We built CG Nature Medical’s complete online presence with easy appointment booking for patients, searching for internal medicine care doctors on Google. We implemented Google Analytics, Microsoft Clarity, and monthly reporting tools to improve site performance and increase patient conversions over time.

— Complete Website Development

We designed and built a professional, mobile-optimized website that showcases CG Nature Medical’s personalized approach to healthcare while making it easy for patients to understand her practice areas, read Dr. Gnatenco’s stellar reviews, and schedule appointments quickly.

— Conversion System Setup

We implemented comprehensive tracking systems, including Google Analytics, call tracking, and form optimization, to ensure CG Nature Medical could measure which digital efforts drove new patient appointments and optimize accordingly, month over month.

— Google My Business Domination

We created and optimized CG Nature Medical’s Google My Business profile to compete directly with Northwestern Hospital in local search results. The profile features Dr. Gnatenco’s perfect 5-star reviews and 27 years of community expertise.

Local SEO Services

We implemented an aggressive local SEO strategy that positioned CG Nature Medical to dominate healthcare searches across Palos Heights and surrounding suburbs. The strategy targeted patients who were looking for personalized alternatives to large hospital systems.

— Competitive Analysis & Strategy

We analyzed how established competitors dominated local healthcare searches and developed a comprehensive strategy to outrank them by focusing on CG Nature Medical’s unique strengths—personalized care, perfect reviews, and deep community roots.

— Service-Specific Optimization

We created targeted SEO campaigns for each of CG Nature Medical’s 5 service areas, ensuring they would appear first when patients searched for “internal medicine Palos Heights,” “women’s health clinic,” “weight loss doctor,” and other high-intent healthcare queries.

— Multi-Location Visibility

We expanded CG Nature Medical’s visibility to Palos Park, Orland Park, Tinley Park, Worth, and Alsip, growing their patient base beyond just Palos Heights.

What we achieved

100+ Quality Patients

MONTHLY NEW PATIENT ACQUISITION

CG Nature Medical now attracts 100+ new patients monthly with excellent insurance coverage through digital marketing alone. These qualified patients researched their options, read Dr. Gnatenco's perfect reviews, and chose personalized care over larger healthcare systems.

$50,000+

MONTHLY APPOINTMENTS BOOKED

CG Nature Medical's digital presence generates $50,000+ monthly in appointment revenue. Patients discover them through Google's local listings and website, then book appointments with a 95%+ retention rate due to their research-based selection process.

#1 Rankings

OUTRANKING NORTHWESTERN HOSPITAL

CG Nature Medical now appears above Northwestern Hospital for key searches, including "internal medicine Palos Heights" (#2), "women's health clinic" (#3), and "weight loss doctor" (#1). When ideal patients search for personalized healthcare alternatives, they find CG Nature Medical first, exactly where Dr. Gnatenco's 27 years of expertise and perfect patient satisfaction belong.