What You’ll Learn in this Ebook
You know your average cost-per-patient. But that average is lying to you.
Your “average” of $847 might actually be $312 in Phoenix, $723 in Dallas, and $1,847 in Chicago. Blend them together, and you get a number that tells you nothing. Meanwhile, you’re pumping $ 5,000 a month into markets that will never convert, while starving the ones that could scale two times tomorrow.
We’ve audited 47 multi-location pain practices. 89% couldn’t tell us their cost-per-patient by location. What is the average annual waste from misallocated spend? $214,000. Not from bad ads. From not knowing where to put the money. This pain clinic marketing ebook shows you exactly where the money is going.
You’ll learn which markets are bleeding versus thriving, and the reallocation strategy that delivers 34% better results without spending an extra dollar. If you operate 2+ locations and can’t answer “which 3 markets are my best and which 3 are bleeding”… this pain clinic marketing ebook is for you.
Ebook highlights
Chronic pain patients won't drive more than 15 miles. Your Google Ads target 50+. That means 70-85% of your ad spend reaches patients who will never convert. This pain clinic marketing ebook breaks down exactly how much you're wasting on geography alone.
It's easier. And it hides underperformance. Learn what market-level visibility actually looks like and the 5 questions every pain clinic marketing ebook should help you answer on demand.
A 7-location practice cut cost-per-patient from $3,000 to $687 and added 19 patients per month. The only change? Knowing which markets to feed and which to starve. This pain clinic marketing ebook walks you through exactly what they did.
What winners have in common. What predicts failure? And why the practices that dominate won't be the ones with the biggest budgets? They'll be the ones who can see where those budgets should go.
Table of contents
The Portfolio Visibility Problem
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Why Scale Creates Blind Spots
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The Assumption That’s Costing You
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Pain Clinic Marketing at 3 Locations vs. 30
The 15-Mile Reality
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Why Chronic Pain Patients Won’t Drive Further
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The Geographic Over-Targeting Problem
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What This Means for Your Pain Clinic Marketing Budget
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YMYL Topics: Experience or Expertise?
The Averaging Trap
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Why Your Cost-Per-Patient Metric Lies
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What Your Agency Isn’t Showing You
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Platform Limitations and Operational Overload
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Beneficial Purpose: Niche vs. Generic Content
The Hidden Economics
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What Misallocation Looks Like at Scale
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Monthly Waste vs. Annual Impact
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The Pain Clinic Marketing Math Nobody Does
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2022: New algorithm updates impacting E-A-T
The Reallocation Paradox
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Why Doubling Down on Losers Fails
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The 5x Multiplier From Smart Reallocation
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Decisions You Can Only Make With Market-Level Data
What Market-Level Visibility Looks Like
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The 5 Questions You Should Answer on Demand
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True Cost-Per-Patient vs. Leads and Clicks
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Competitive Intensity and Payer Mix Analysis
Case Study: 7-Location Practice Transformation
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The Audit Findings
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Structural Disadvantages No Optimization Could Fix
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90-Day Results
Patterns From 47 Multi-Location Audits
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$214K Average Annual Waste
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What Winners Have in Common
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What Predicts Market Failure
Download Pain Clinic Marketing Ebook: The $200K Mistake Multi-Location Practices Make Every Year
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