Michael Reddy
Michael Reddy is the President of Digital Authority Partners, where he has spent nine years scaling a 100-person digital marketing agency that serves SaaS companies, healthcare organizations, and enterprise brands.
Technical Foundation
Michael holds a Master's degree in Computer Science from DePaul University and a Bachelor's degree in Management, Marketing, and Finance from Purdue University. That technical foundation shows up in how he approaches marketing: data first, gut instincts second. He is certified in Google Analytics IQ, Adobe Data Tag Management, People Analytics, and Digital Analytics for Marketing Professionals.
Built Products Before Running an Agency
Before DAP, Michael spent nearly three years as Senior eCommerce Product Manager at Ricoh Americas Corporation, where he scaled digital experiences for 500,000+ users across North America. He launched self-service quote generation (33% of all online quotes), built analytics infrastructure using Google Analytics, Maxymiser, and Qualtrics, and pioneered A/B testing culture that increased quote requests by 17%. His UX optimizations reduced bounce rates by 22%.
Prior to Ricoh, Michael was eCommerce Product Manager at Sears Holdings, managing Shop Your Way loyalty program projects across Sears.com and Kmart.com. He drove a 10X increase in coupon sharing within one quarter and implemented a social commerce program that achieved 6.4% click-through rates while remaining 57% under budget.
SaaS Expertise
Michael cofounded PerformanceX.ai, an employee performance intelligence platform for SaaS companies. He built the product after learning the hard way that traditional performance reviews miss what actually matters. At his own agency, PerformanceX reduced turnover from 30% to 4%. The platform now serves SaaS founders with weekly performance reports, flight risk detection, and contributor identification.
Agency Leadership
At Digital Authority Partners, Michael oversees client strategy, operations, and growth for a portfolio that includes SaaS, healthcare, and enterprise clients. His product management background shapes how DAP approaches client engagements: measurable outcomes, clear dashboards, and accountability at every stage.
Education
MS in Computer Science from DePaul University. BS in Management, Marketing, and Finance from Purdue University, where he participated in business case competitions for General Mills, Target, Starbucks, and Ducati. Michael is based out of Chicago.
