Alan Gold

Alan Gold is a Fractional CMO at Digital Authority Partners, where he advises B2B companies on go-to-market strategy, sales-marketing alignment, and growth acceleration.

30 Years as a Marketing Executive

Alan has spent three decades in marketing leadership, working with companies ranging from VC-funded startups to Fortune 500 enterprises. His experience spans the U.S., Canada, Europe, and Asia Pacific, giving him a global perspective on what it takes to scale B2B organizations.

Five-Time Chief Marketing Officer

Alan has served as CMO at five SaaS software companies: BestTransport (now Descartes Systems Group), Kewill (now e2open), Bamboo Rose, Avotus Corp., and Progress Software. In each role, he led go-to-market strategy, built and optimized marketing and sales teams, and drove measurable growth.

Strategic Advisor to Enterprise and VC-Backed Companies

Beyond his CMO roles, Alan has been a trusted advisor to C-suite executives, investors, and boards. His client roster includes Johnson & Johnson, Merck Pharmaceutical, Accur8 Software, and BestTransport, where he aligned sales and marketing efforts, refined go-to-market strategies, and expanded market opportunities. He has also consulted for VC-funded AI software companies including Forma.ai and Insite AI.

Industry Expertise

Alan's experience covers SaaS applications, healthcare and pharma, supply chain and logistics software, expense management, and AI-driven applications. He specializes in helping companies accelerate growth, improve positioning and differentiation, and prepare for funding rounds or strategic exits.

Education

MBA from Boston College. BA from Brandeis University. Alan is based out of Boston, Massachusetts.