Michael Reddy

Michael Reddy is the President of Digital Authority Partners in Chicago, where he has spent nine years leading a 100-person digital marketing agency focused on SaaS, healthcare, and enterprise clients.

His path to agency leadership started in product management. At Ricoh Americas, he scaled digital experiences for 500,000+ users, launched self-service tools that drove 33% of online quotes, and pioneered A/B testing that increased quote requests by 17%. At Sears, he managed eCommerce for the Shop Your Way loyalty program and drove a 10X increase in coupon sharing.

Michael holds a Master's degree in Computer Science from DePaul University and certifications in Google Analytics IQ, Adobe Data Tag Management, People Analytics, and Digital Analytics. He cofounded PerformanceX.ai, an employee performance intelligence platform for SaaS companies that reduced turnover at his own agency from 30% to 4%.