Eventive
Eventive is the leading technology platform for independent film, powering ticketing, streaming, and audience management for hundreds of festivals worldwide, including Sundance. They came to DAP with strong product-market fit but zero functional marketing infrastructure. No conversion tracking. No CRM architecture. No scalable acquisition program. They needed to build a marketing engine from the ground up. DAP delivered a complete marketing foundation—from analytics and CRM to paid acquisition and sales enablement—and continues to manage and optimize their campaigns as an ongoing partner.
Eventive is the leading technology platform for independent film, powering ticketing, virtual cinema, and audience management for film festivals worldwide, including Sundance. Since 2015, they have become the industry's only all-in-one solution for hybrid screening experiences.
Project Summary
Eventive had the product. They had the market. What they didn’t have was any way to measure, acquire, or nurture customers at scale. DAP came in to fix the plumbing—analytics that actually worked, a CRM that sales could use, and PPC campaigns that generated real demo requests. We built it, we launched it, and we still run it today. The foundation is set; now we’re focused on scaling their paid acquisition across new markets while the team chases the 95% of festivals still not on the platform.
The Challenge
Measurement Gap Zero Conversion Tracking
Eventive had no GA4 events firing, broken GTM containers, and no PPC conversion attribution. Marketing was spending money with no way to measure what was working. Every dollar spent was a guess.
CRM Chaos Thousands of Duplicates
HubSpot lacked lifecycle stages, lead routing, and scoring logic. Forms routed through Intercom, fragmenting data. Thousands of duplicate records made pipeline visibility impossible.
Acquisition Void No Scalable PPC
Paid media was limited to one-off event sponsorship ads. No Search campaigns. No Performance Max. No retargeting. No predictable way to drive demo requests month after month.
Sales Disconnect No Sales Enablement Assets
Sales had no case studies, one-pagers, or follow-up templates to work with. Prospects went cold after demos because there was no nurture system in place. Sales and marketing operated in complete silos.
How we Helped Eventive
Full Tracking Remediation
We rebuilt Eventive’s measurement foundation from scratch, giving them visibility into marketing performance for the first time.
- Audited and repaired broken GTM containers across all website templates
- Implemented GA4 event tracking for key conversion actions (demo requests, form submissions)
- Installed PPC conversion tracking with proper attribution windows
- Deployed Microsoft Clarity for behavioral analytics and session recordings
- Created UTM governance framework for consistent campaign attribution
CRM Architecture Rebuild
We designed and implemented a complete HubSpot architecture that turned chaos into pipeline visibility.
- Built 5-stage lifecycle framework: Lead → MQL → SQL → Demo → Opportunity
- Created lead routing and qualification logic with automated assignments
- Integrated Slack real-time notifications for new qualified leads
- Cleaned thousands of duplicate records and established data hygiene protocols
- Connected Intercom → HubSpot → Zapier for unified data flow
Full-Funnel PPC Program
We built Eventive’s first scalable paid acquisition engine targeting film festival decision-makers.
- Launched Search campaigns targeting high-intent film festival software queries
- Deployed Performance Max campaigns for broader reach with automated optimization
- Created Demand Generation campaigns for top-of-funnel awareness
- Built retargeting audiences for website visitors and demo abandoners
- Implemented geo-targeting framework: US → Canada → UK/Ireland → Scandinavia
Sales Enablement System
We created the assets and processes the sales team needed to convert interest into closed deals.
- Developed case study narrative framework showcasing festival success stories
- Created sales one-pager templates for different festival segments
- Built demo follow-up messaging structure with automated sequences
- Redesigned Calendly qualification flow to capture better lead data
- Established clear marketing-to-sales handoffs with defined SLAs
What we Achieved
Launched paid acquisition across US, Canada, and UK/Ireland markets with localized ad copy and landing pages. Phased rollout strategy allows budget optimization before expanding to additional European markets.
Full Google Ads account built from scratch with Search, Performance Max, Demand Gen, and Retargeting campaigns across 50+ ad groups targeting film festival software buyers in 3 geographic markets.
Complete ad creative library built across all campaign types: responsive search ads, display creatives, video assets, and remarketing banners. A/B testing framework in place for continuous optimization.
Complete sales enablement toolkit created: case studies, product one-pagers, email nurture sequences, demo follow-up templates, and landing page copy. Sales team armed with conversion-ready content.
End-to-end lead-to-demo pipeline now operational. From ad click to qualified demo booking, every touchpoint is tracked, automated, and optimized. Sales gets instant Slack alerts when demos are booked.
