Healthcare PPC Agency
Frequently Asked Questions

PPC is fast. For healthcare organizations with a local focus, clicks, calls, and form submissions can start as soon as your ads go live. 

Because PPC is so fast at generating data and results, it can also be used to gauge and improve the effectiveness of other marketing initiatives such as SEO. 

With PPC, you can gain search insights in weeks that could take months or years through SEO. 

Depending on your goals, budget, and strategy, PPC can also help you to acquire patients otherwise lost to competitors. For instance, a top-position PPC ad gets nearly 3X more clicks than position #3.

PPC is a staple of healthcare marketing. Based on our experience and the daily results we witness, it’s hard to imagine a healthcare organization thriving without it. 

PPC lets you quickly test messaging and marketing ideas. For instance, you can test messaging and ideas for your 30-second television commercial before spending the $100,000 to $200,000 to air it live.

Targeted PPC provides valuable data you can harness to optimize nearly every touchpoint along the path from prospect to patient.

If you’ve worked with other healthcare PPC agencies and own your data, we can even gain insights from analyzing failed campaigns.

Depending on your strategy, budget, keywords, targeting, search volume, campaigns, and landing pages, it is completely realistic to see results from the moment your ads go live. 

We touched on PPC automation, machine learning, and artificial intelligence above. These technologies rely on historical performance data for optimization. Collecting keyword, CTR, CPC, and conversion data takes time. 

Depending on the volume of data coming in from your campaigns, it can take three to six months for the automated tools to collect enough data to improve your ad performance and lower your costs. 

The quicker you get traffic, click, and conversion data the sooner you’ll see optimized ad performance.

Helping Healthcare Organizations Gain New Patients
Leveraging Our Healthcare PPC Experts

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
  • Worked with stakeholders to determine the most relevant data to display
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule Your
Free Consultation

Questions about your next PPC Campaign? Schedule a consultation with a DAP expert today and find out what we can do for your PPC needs.

Why Healthcare Companies Choose Us to Manage Their PPC

  • We’re Experienced. We specialize in healthcare so we can hit the ground running towards results, without excess onboarding and management time on your end.
  • We’re On-Time and On-Budget. We do everything in our power to continually add value and surpass expectations.
  • We’re Focused on the Future. We’re big enough to have the human and technological capital to scale to your needs, yet small enough to provide personalized service when you want it.
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Learn More About Our
Healthcare PPC Services

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