We’re the PPC agency for today and tomorrow. Google’s Pay-Per-Click (PPC) advertising is constantly changing and evolving. If you’ve recently experienced rising costs and falling lead volume, it may be because your current agency or in-house PPC managers either don’t know or lack the resources to keep up with Google’s changes.
Yesterday’s tactics aren’t working today. In fact, in the last two years alone, Google has announced 305 changes, updates, and opportunities in their PPC platform–AdWords. Our strategies and tactics are working for healthcare clients right now.
We’re hands-on. Google and Bing’s PPC platforms are increasingly automated. Automation is great. Machine learning and artificial intelligence can do what humans cannot. But set-and-forget automation approaches are costly.
Campaigns need close, continual human monitoring. Website changes, wrong strategy, or improperly structured campaigns that automation can’t always detect can cause data inaccuracies, driving up costs and dropping conversions.
Working with dozens of healthcare companies has given us specialized healthcare marketing knowledge. Healthcare PPC agencies without this specialized knowledge may have to learn the ins and outs of healthcare marketing through expensive trial-and-error.
PPC is fast. For healthcare organizations with a local focus, clicks, calls, and form submissions can start as soon as your ads go live.
Because PPC is so fast at generating data and results, it can also be used to gauge and improve the effectiveness of other marketing initiatives such as SEO.
With PPC, you can gain search insights in weeks that could take months or years through SEO.
Depending on your goals, budget, and strategy, PPC can also help you to acquire patients otherwise lost to competitors. For instance, a top-position PPC ad gets nearly 3X more clicks than position #3.
PPC is a staple of healthcare marketing. Based on our experience and the daily results we witness, it’s hard to imagine a healthcare organization thriving without it.
PPC lets you quickly test messaging and marketing ideas. For instance, you can test messaging and ideas for your 30-second television commercial before spending the $100,000 to $200,000 to air it live.
Targeted PPC provides valuable data you can harness to optimize nearly every touchpoint along the path from prospect to patient.
If you’ve worked with other healthcare PPC agencies and own your data, we can even gain insights from analyzing failed campaigns.
Depending on your strategy, budget, keywords, targeting, search volume, campaigns, and landing pages, it is completely realistic to see results from the moment your ads go live.
We touched on PPC automation, machine learning, and artificial intelligence above. These technologies rely on historical performance data for optimization. Collecting keyword, CTR, CPC, and conversion data takes time.
Depending on the volume of data coming in from your campaigns, it can take three to six months for the automated tools to collect enough data to improve your ad performance and lower your costs.
The quicker you get traffic, click, and conversion data the sooner you’ll see optimized ad performance.
Questions about your next PPC Campaign? Schedule a consultation with a DAP expert today and find out what we can do for your PPC needs.
Book a meeting directly here
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