How To Use Journalist Keywords To Get SEO Better Quality Backlinks
Even in the digital age, news outlets and magazines strongly influence public opinion. People still rely on journalists as sources of credible information. SEO agency experts recommend getting backlinks from them because they have a positive impact on your domain authority (DA).
In other words, backlinks from journalists show confidence in the validity of your information.
This guide tells you how to get quality backlinks using journalists’ keywords, including:
- A primer on journalist keywords and their use
- How backlinks and journalists power SEO
- Three strategies for discovering journalist keywords
There’s a lot to discuss, so get ready to take notes.
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What Are Journalist Keywords And What Are They For?
"Journalist keyword" refers to search terms that journalists and news writers use when gathering information for their articles. They include concepts or topics most likely to draw traffic from that demographic. Therefore, optimal keywords vary by industry, business, and level of expertise.
However, certain kinds of information, such as statistics and data, are valuable regardless of the other above-mentioned factors. Industry trends are always in demand because business news keeps up with shifts in the market. That includes sales figures, industry growth, and profit forecasts.
For instance, a writer for Forbes covering the ups and downs of the economy might use keywords such as inflation trends, economic forecasts, or GDP growth to find relevant data.
Backlinks and Journalists: Partners in Effective SEO
The goal of search engine optimization (SEO) is to ensure your content meets the high quality standards set by search engines. A backlink contributes to a website's SEO because it acts as social proof. Your backlink profile tells search engines whether or not people trust your content.
Through that, it is easy to deduce that backlinks from authoritative sources are the best because they have more credibility to share. In contrast, spam links and paid backlinks hurt your website because they lack authenticity. Besides, search engines are too smart to be fooled that way.
If someone offers to write positively about you as a service, they probably are not a trusted source. You want backlinks from respected news writers, not the paparazzi.
3 Best Strategies To Get Journalist Keywords
Your website’s backlink profile is social proof that your content is legitimate and valuable, so you should aim to get them only from the best of the best. The ideal list of linking websites includes:
- News outlets or magazines, such as Business Insider or Forbes
- Business leaders or peers in your industry or related ones
- Influential persons with similar target markets as your business
Journalists sit at the top of the list (and hopefully your list) because they have a broad reach that goes with their influence and authority. Moreover, they are thorough with their story coverage.
So, how do you get journalists’ keywords that get authoritative websites talking about your business? Below are five of the best strategies that can help you with your research.
1. Do a Reverse Search
You can effectively build backlinks by creating opportunities where there are none. That means reinventing your approach to keyword research. For example, by utilizing free tools such as BuzzSumo’s Content Analyzer, you can find out which keywords journalists use in their content.
This tool allows you to instantly filter results for journalists or news sites. From there, you can deduce what content you can produce that gets the right attention. Alternatively, you can reach out to writers to offer additional insight, insider information, or even an interview.
2. Think of Vital Statistics
Numbers are always essential for journalists. Anything to do with research data and findings is sure to draw the attention of news writers and bloggers. Ideally, you conduct and publish your own studies because that means the data and content are uniquely and exclusively yours.
However, this is not always practical for most website owners — to some extent. For simple data gathering, tools such as Google Forms and SurveyMonkey are powerful enough to get the job done. What is important is that you provide a valuable service to journalists with your content.
3. Follow Industry Trends
Industry trends — how they begin, grow, and fade — are another critical subject that journalists cover daily. Having insider or expert knowledge of the inner workings of your industry or intimate insight into the consumer’s thinking makes you an invaluable source for all kinds of writers.
If you keep up with industry trends yourself, getting media coverage is a simple matter. Contact news outlets and journalists and hope they find your information helpful. If not, check in with business groups to start familiarizing yourself with the latest developments in your industry.
How To Use Journalist Keywords To Get Backlinks
AI-powered software drives SEO results, but it takes using the right one to achieve meaningful results. Tools such as Google Keyword Planner and Ahrefs are extremely powerful and efficient, but not in the right ways for finding journalist keywords. In fact, Google Trends might be better.
For best results, use the same keyword tools and strategies as news writers and journalists. The goal is to put yourself in the same mindset to increase your understanding of how and what they search for online. You can also use BuzzSumo or similar tools to filter for journalistic content.
Depending on how you sourced your journalist keywords, you can do one of the following:
- Reach out to the author or publisher and offer your insight or information.
- Write a comprehensive article based on your target journalist keyword.
- Round up relevant information on the topic and present it as bullet points.
Traditional media is not old news, at least not for SEO and backlink building. Journalists are still among the most trusted sources of credible information online. That means journalist keywords are critical to getting better-quality SEO backlinks to boost your online standing and reputation.
Need help finding effective journalist keywords for backlink building? Contact us to learn how we can help.
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