Michael Reddy President at DAP
About This Webinar
Are you curious how other marketing leaders feel about the crazy times we live in? We have the answers in this webinar and a few actionable bonus tips for you.
In September of 2020, 50% of CMOs still believed it would take 1-2 years until marketing-driven sales returned to pre-pandemic levels. But the actual results of B2B companies who invested heavily in digital marketing in Q3 and Q4 of 2020 show that these expectations were – to be blunt – absolutely wrong!
In This Webinar
In this webinar, we explore the most common digital marketing techniques employed by successful B2B companies during the pandemic.
We will show examples, insights, and tips on how you can use these same tactics like a pro in 2021.
What the pandemic marketing made clear is that one tactic in particular, called Account Based Marketing, produces the highest return on investment for B2B companies.
Speakers
