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Home Resources Webinars The Fundamentals of a Pay-Per-Click Advertising Campaign

The Fundamentals of a Pay-Per-Click Advertising Campaign

Available on-Demand

About This Webinar

Pay-Per-Click Advertising can play an integral role in the Digital Marketing Strategy of any business. However, not every business has the manpower or expertise to ensure their PPC is properly executed or optimized to the fullest extent. That’s where we come in.

In This Webinar

We’ll cover the fundamentals of creating a PPC campaign, including:

  • The History of PPC
  • Campaign Budget & Bidding
  • PPC Campaign Settings
  • Ad Groups
  • Keywords
  • Negative Keywords
  • PPC Ads
  • Analytics & Attribution

Speakers

Peter Devereaux
Peter Devereaux Head of Marketing
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Digital Authority Partners
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Chicago, IL 60654
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