What You’ll Learn in this White Paper
49% of marketers say organic search has the best return on investment of any marketing channel. In fact, 51% of all website traffic comes from organic search. Yet surprisingly few companies are able to successfully harness SEO to boost revenue.
In this white paper, we demystify the techniques, concepts, and information necessary to make your content rank highly on Google. We systematically explain SEO strategies, why they matter, and how to execute them so your business sees success.
Our belief is that SEO isn’t as hard as it is made out to be. By using the best practices detailed in this SEO guide, you can significantly improve your search rankings and bring measurable results to your business.
White Paper highlights
Know what to rank for, and how to rank for it
So you’ve decided you want to rank on Google, but for what terms? We show you how to create an effective keyword strategy that is consistent with your business goals.
Write content that reads — and ranks — well
In 2020, it’s not enough to create content that reads well. We share how to optimize various forms of content for SEO and ensure that you don’t forget the importance of long-form articles (more than 3,000 words).
The ‘invisible’ side of content optimization
Publishing your content is not as simple as clicking a button. We dive into the technical elements that matter to Google: meta titles and descriptions, carefully chosen URLs, alt text for images, and more.
Maintain and improve your search position over time
Is your article live? Your work has only just begun. To rank at the top of Google search results often requires getting high-quality backlinks. We shed light on the most efficient ways to get these links and track your success.
Table of contents
1. What Content to Create
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Researching and choosing a primary keyword
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Determining the business value of a keyword
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Competitive research
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Secondary keywords: easy wins
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Understanding the total addressable market of organic visitors
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Backlinks: how to get to page 1 and become the top search result
2. Create Content That Converts
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Long vs short form content
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Snackable content and content brigades
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Content SEO: the Content/Keyword Universe
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How to write the perfect article or landing page
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Tips for your writers
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Checklist: how to become the top Google search result
3. Publish Like an SEO Professional
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Technical SEO: Meta titles and meta descriptions
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Choosing a good URL
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Images: alt text and image size
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External and internal linking
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Bonus: A verifiable author profile
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Checklist: Publishing your content
4. After You Publish
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Maintaining and improving published content
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Backlinks: why and how to get them
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Using data and analytics
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Social media
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Updating existing content
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Checklist: Maintaining your content
Download Step by Step Content SEO Best Practices & Checklists
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