What You’ll Learn in this White Paper
49% of marketers say organic search has the best return on investment of any marketing channel. In fact, 51% of all website traffic comes from organic search. Yet surprisingly few companies are able to successfully harness SEO to boost revenue.
In this white paper, we demystify the techniques, concepts, and information necessary to make your content rank highly on Google. We systematically explain SEO strategies, why they matter, and how to execute them so your business sees success.
Our belief is that SEO isn’t as hard as it is made out to be. By using the best practices detailed in this SEO guide, you can significantly improve your search rankings and bring measurable results to your business.
Table of contents
Researching and choosing a primary keyword
Determining the business value of a keyword
Secondary keywords: easy wins
Understanding the total addressable market of organic visitors
Backlinks: how to get to page 1 and become the top search result
Long vs short form content
Snackable content and content brigades
Content SEO: the Content/Keyword Universe
How to write the perfect article or landing page
Tips for your writers
Checklist: how to become the top Google search result
Technical SEO: Meta titles and meta descriptions
Choosing a good URL
Images: alt text and image size
External and internal linking
Bonus: A verifiable author profile
Checklist: Publishing your content
Maintaining and improving published content
Backlinks: why and how to get them
Using data and analytics
Updating existing content
Checklist: Maintaining your content
Download Step by Step Content SEO Best Practices & Checklists
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