White Paper: Why Some Websites Rank Better in Google Than Others: A Step By Step Guide to Content SEO Best Practices
What You’ll Learn in this White Paper
49% of marketers say organic search has the best return on investment of any marketing channel. In fact, 51% of all website traffic comes from organic search. Yet surprisingly few companies are able to successfully harness SEO to boost revenue.
In this white paper, we demystify the techniques, concepts, and information necessary to make your content rank highly on Google. We systematically explain SEO strategies, why they matter, and how to execute them so your business sees success.
Our belief is that SEO isn’t as hard as it is made out to be. By using the best practices detailed in this SEO guide, you can significantly improve your search rankings and bring measurable results to your business.
White Paper highlights
Keyword and Competitor Research
Know what to rank for, and how to rank for it
So you’ve decided you want to rank on Google, but for what terms? We show you how to create an effective keyword strategy that is consistent with your business goals.
Content Creation
Write content that reads — and ranks — well
In 2020, it’s not enough to create content that reads well. We share how to optimize various forms of content for SEO and ensure that you don’t forget the importance of long-form articles (more than 3,000 words).
Publishing, Linking, and Technical SEO
The ‘invisible’ side of content optimization
Publishing your content is not as simple as clicking a button. We dive into the technical elements that matter to Google: meta titles and descriptions, carefully chosen URLs, alt text for images, and more.
After You Publish
Maintain and improve your search position over time
Is your article live? Your work has only just begun. To rank at the top of Google search results often requires getting high-quality backlinks. We shed light on the most efficient ways to get these links and track your success.
Table of contents
1. What Content to Create
—
Researching and choosing a primary keyword
—
Determining the business value of a keyword
—
Competitive research
—
Secondary keywords: easy wins
—
Understanding the total addressable market of organic visitors
—
Backlinks: how to get to page 1 and become the top search result
2. Create Content That Converts
—
Long vs short form content
—
Snackable content and content brigades
—
Content SEO: the Content/Keyword Universe
—
How to write the perfect article or landing page
—
Tips for your writers
—
Checklist: how to become the top Google search result
3. Publish Like an SEO Professional
—
Technical SEO: Meta titles and meta descriptions
—
Choosing a good URL
—
Images: alt text and image size
—
External and internal linking
—
Bonus: A verifiable author profile
—
Checklist: Publishing your content
4. After You Publish
—
Maintaining and improving published content
—
Backlinks: why and how to get them
—
Using data and analytics
—
Social media
—
Updating existing content
—
Checklist: Maintaining your content
Download Step by Step Content SEO Best Practices & Checklists
Thank you!
Have questions about this white paper? Let’s talk!
Download Step by Step Content SEO Best Practices & Checklists
Thank you!
X
Thank you!
One of our consultants will get back to you within 24 hours.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
