Centella Health Technologies
Hospital procurement teams and outpatient imaging centers across South Florida now find Centella before they find anyone else. Twelve months ago that was not true. As a 60+ year Siemens Healthineers Advanced Partner expanding into new territory, Centella needed digital presence in 20 markets at once. Digital Authority Partners delivered a city-specific SEO and AI search program. The outcome: 132 #1 rankings across 10 Florida cities, 92.2% AI Share of Voice across six AI engines, and +595% YoY search impressions growth.
Centella (formerly Med-Lab) is a Siemens Healthineers Advanced Partner with over 60 years of expertise providing premium medical imaging equipment sales, service, and Healthcare Technology Solutions across South Florida. They serve hospitals and healthcare systems from Miami to Naples with the largest support staff in Florida.
How We Helped Centella Health Technologies
Project Summary
Despite 60+ years as South Florida’s exclusive Siemens Healthineers Advanced Partner, Centella Health Technologies had zero search visibility, leaving significant B2B opportunities on the table for competitors. Digital Authority Partners built a repeatable, city-specific SEO strategy targeting 20 strategic Florida cities, prioritized by hospital density and procurement potential. Twelve months later, Centella holds 132 number-one rankings across 10 Florida cities, captures 92.2% AI Share of Voice across six AI engines, and grew search impressions +595% year over year, converting a legacy regional name into the dominant digital brand in South Florida medical imaging.
The Challenge
Competitive Market Established Competitors With Strong SEO
Regional competitors had already optimized their digital presence, with forms at 10 to 15% scroll depth and interactive product elements. Centella needed to match the standard and exceed it across every priority market.
Limited Digital Presence Zero Search Visibility in Target Markets
As a 60+ year legacy business expanding into new territory, Centella had near-zero organic search presence in the South Florida cities where hospitals and healthcare systems needed their imaging equipment. Hospital buyers searched, and Centella was not there.
Multi-City Expansion 20+ Target Cities Across South Florida
Centella needed authority in markets from Miami to Naples, each with its own hospital density, payer mix, and competitive set. A repeatable, city-specific strategy was the only way to make 20 markets stand up at once.
Conversion Friction 0% Conversion in Secondary Markets
Miami showed a 4.04% conversion rate, but Fort Lauderdale and Fort Myers landing pages had zero conversions. Analysis revealed contact forms sat below 50% scroll depth, where most visitors had already dropped off.
How we Helped Centella Health Technologies
Multi-City SEO Strategy
DAP built a city-specific local SEO strategy targeting 20 South Florida cities, prioritized by hospital density and market potential.
- Identified and prioritized 20 cities by hospital count, outpatient clinics, and population
- Built city-specific landing pages for MRI, CT, X-Ray, and medical imaging solutions
- Targeted high-value modality keywords (MRI 79.1% keyword share of voice, CT 55.6%, X-Ray 38.1%)
- Deployed “MRI Machine for Sale” and “Medical Imaging Solutions” pages per city
- Tracked 200 keywords across 10 cities and drove 132 of them to number one, 188 into the top 10
Conversion-Optimized Landing Pages
DAP analyzed user behavior and implemented UX optimizations to close the 0% conversion gap in secondary markets.
- Relocated contact forms from 50%+ scroll depth to 25 to 30% where users remain engaged
- Added persistent sticky CTAs for “Request Quote” and “Contact Sales”
- Made product elements (images, model names, feature badges) interactive and clickable
- Eliminated “dead click frustration” where 11%+ of clicks were on non-functional elements
- Built multiple conversion pathways for different stages of the hospital buyer journey
Content Cluster and AI Search Strategy
DAP built a topic cluster strategy aligned with Centella’s 2026 business objectives and Siemens product priorities, engineered to win both Google rankings and AI Overview placements.
- Built reusable pillar-page template covering MRI Maintenance, Siemens MRI, and Photon-Counting CT (3,490 monthly searches in non-branded keywords)
- Optimized meta titles and descriptions across top 30 pages (CTR +20.3% MoM, mobile CTR nearly doubled to 1.02%)
- Drove Centella into Google AI Overview answers for medical imaging queries, owning the AI-generated responses for MRI equipment searches
- Launched E-E-A-T blog infrastructure with author bios and a topic-organized resource hub
- Aligned content with buyer personas (C-Suite, Service Line VPs, and Directors of Radiology)
Custom Sales Tools Development
DAP designed and built custom digital tools to support Centella’s sales team with lead generation and customer engagement.
- Built custom Downtime Cost Calculator for 10 imaging modalities (MRI, CT, PET, and more)
- Integrated HubSpot forms for lead capture with calculator-usage tracking
- Implemented automatic CPT reimbursement rate calculations using current CMS data
- Created service-level savings comparison display for sales enablement
- Deployed mobile-responsive design aligned with Centella brand guidelines
What we Achieved
Centella now holds 132 number-one rankings across 200 tracked keywords spanning 10 South Florida cities, up from 91 in February. Naples (+10) and Fort Lauderdale (+6) led the surge, and 188 of 200 keywords sit in Google’s top 10.
Google search impressions grew from 6,543 to 45,470 over twelve months. The search universe of hospital and procurement buyers now seeing Centella expanded nearly seven-fold.
Centella’s form submissions doubled from 17 in March 2026 to 34 in April 2026, with completion rate holding at 68% even as volume doubled. Mobile click-through rate also nearly doubled in the same window, from 0.58% to 1.02%, crossing the B2B healthcare benchmark for the first time.
Miami’s landing pages convert at 4.04%, nearly double the 2.3% B2B industry benchmark. This became the blueprint DAP applied to lift Fort Lauderdale and Fort Myers from zero.
"We started working with DAP after an underwhelming experience with another digital partner. From the very beginning, we knew the team at DAP was deeply experienced. Since working with them, and our rep, Tess, our SEO results have skyrocketed and our digital footprint has gotten stronger. Their strategic thinking and methodical approach has instilled a level of confidence from our team in the work that DAP delivers. Highly recommend them!"
