Centella Health Technologies
South Florida’s medical imaging market is competitive by nature. For Centella Health Technologies, a Siemens Healthineers Advanced Partner expanding its territory, search visibility was more than a priority. It was the growth strategy. Digital Authority Partners built a multi-city SEO strategy targeting MRI, CT, and medical imaging equipment sales and service across the region. The result. 132 number-one rankings across 10 Florida cities, presence in 66% of Google’s AI Overview answers, and +595% year-over-year search visibility growth.
Centella (formerly Med-Lab) is a Siemens Healthineers Advanced Partner with over 60 years of expertise providing premium medical imaging equipment sales, service, and Healthcare Technology Solutions across South Florida. They serve hospitals and healthcare systems from Miami to Naples with the largest support staff in Florida.
How We Helped Centella Health Technologies
Project Summary
Despite 60+ years as South Florida’s exclusive Siemens Healthineers Advanced Partner, Centella Health Technologies had zero search visibility, leaving significant B2B opportunities on the table for competitors. Digital Authority Partners built a repeatable, city-specific SEO strategy targeting 20 strategic Florida cities, prioritized by hospital density and procurement potential. Twelve months later, Centella holds 132 number-one rankings across 10 Florida cities, appears in 66% of Google’s AI Overview answers for tracked medical imaging queries, and grew search impressions +595% year-over-year, converting a legacy regional name into the dominant digital brand in South Florida medical imaging.
The Challenge
Competitive Market Established Competitors With Strong SEO
Competitors like Bravo Imaging had already optimized digital presence, with forms at 10 to 15% scroll depth and interactive product elements. Centella needed to match the standard and exceed it across every priority market.
Limited Digital Presence Zero Search Visibility in Target Markets
As a 60+ year legacy business expanding into new territory, Centella had near-zero organic search presence in the South Florida cities where hospitals and healthcare systems needed their imaging equipment. Hospital buyers searched, and Centella was not there.
Multi-City Expansion 20+ Target Cities Across South Florida
Centella needed authority in markets from Miami to Naples, each with its own hospital density, payer mix, and competitive set. A repeatable, city-specific strategy was the only way to make 20 markets stand up at once.
Conversion Friction 0% Conversion in Secondary Markets
Miami showed a 4.04% conversion rate, but Fort Lauderdale and Fort Myers landing pages had zero conversions. Analysis revealed contact forms sat below 50% scroll depth, where most visitors had already dropped off.
How we Helped Centella Health Technologies
Multi-City SEO Strategy
DAP built a city-specific local SEO strategy targeting 20 South Florida cities, prioritized by hospital density and market potential.
- Identified and prioritized 20 cities by hospital count, outpatient clinics, and population
- Built city-specific landing pages for MRI, CT, X-Ray, and medical imaging solutions
- Targeted high-value modality keywords (MRI 79.1% keyword share of voice, CT 55.6%, X-Ray 38.1%)
- Deployed "MRI Machine for Sale" and "Medical Imaging Solutions" pages per city
- Tracked 200 keywords across 10 cities and drove 132 of them to number one, 188 into the top 10
Conversion-Optimized Landing Pages
DAP analyzed user behavior and implemented UX optimizations to close the 0% conversion gap in secondary markets.
- Relocated contact forms from 50%+ scroll depth to 25 to 30% where users remain engaged
- Added persistent sticky CTAs for "Request Quote" and "Contact Sales"
- Made product elements (images, model names, feature badges) interactive and clickable
- Eliminated "dead click frustration" where 11%+ of clicks were on non-functional elements
- Built multiple conversion pathways for different stages of the hospital buyer journey
Content Cluster and AI Search Strategy
DAP built a topic cluster strategy aligned with Centella’s 2026 business objectives and Siemens product priorities, engineered to win both Google rankings and AI Overview placements.
- Built reusable pillar-page template covering MRI Maintenance, Siemens MRI, and Photon-Counting CT (3,490 monthly searches in non-branded keywords)
- Optimized meta titles and descriptions across top 30 pages (CTR +20.3% MoM, mobile CTR nearly doubled to 1.02%)
- Drove Centella into 37 of 56 tracked AI Overview answers, owning Google's AI-generated responses for MRI equipment queries
- Launched E-E-A-T blog infrastructure with author bios and a topic-organized resource hub
- Aligned content with buyer personas (C-Suite, Service Line VPs, and Directors of Radiology)
Custom Sales Tools Development
DAP designed and built custom digital tools to support Centella’s sales team with lead generation and customer engagement.
- Built custom Downtime Cost Calculator for 10 imaging modalities (MRI, CT, PET, and more)
- Integrated HubSpot forms for lead capture with calculator-usage tracking
- Implemented automatic CPT reimbursement rate calculations using current CMS data
- Created service-level savings comparison display for sales enablement
- Deployed mobile-responsive design aligned with Centella brand guidelines
What we Achieved
"We started working with DAP after an underwhelming experience with another digital partner. From the very beginning, we knew the team at DAP was deeply experienced. Since working with them, and our rep, Tess, our SEO results have skyrocketed and our digital footprint has gotten stronger. Their strategic thinking and methodical approach has instilled a level of confidence from our team in the work that DAP delivers. Highly recommend them!"
