We know you want a simple answer. Question the agency that gives you one. It’s true but misleading to say that, according to Google, “crawling and indexing a page can take anywhere from a few days to a few weeks.”
Properly executed SEO strategies build incremental value and momentum over time. Businesses most successful with SEO understand it as part of regular, ongoing marketing efforts. With consistency and maintenance, results aggregate.
Healthcare SEO is distinct because it falls under Google’s YMYL guidelines, which rank healthcare content differently. In a nutshell, Google ranks pages based on “expertise, authoritativeness, and trustworthiness”. Many factors establish those qualities and results take time. Literally– domain age is a ranking factor.
The good news is you can still see results without #1 keyword rankings. Digital Authority Partners focuses on results above rankings. We target high-intent, low-hanging semantic search for near-term results as we build expertise, authority, and trust for long-term results and ranking.