OK Pain Treatment Centers
OK Pain Treatment Centers is a physician-owned pain management practice led by Dr. Blake Christensen, with 3 clinics across Oklahoma. Before working with DAP, the practice got zero patients from SEO. Within their first year, organic phone calls more than tripled, from 121 to 373 a quarter, form submissions rose 89 percent, and the practice now ranks #1 for 65 pain management keywords across the Oklahoma City metro, outranking OU Health, Mercy Clinic, and regional competitors.
OK Pain Treatment Centers is a physician-owned pain management practice led by Dr. Blake Christensen, operating from 3 clinic locations across Oklahoma: Oklahoma City, Norman, and Weatherford. The practice specializes in interventional, non-surgical pain care and offers patients a physician-led alternative to large health systems. They partnered with Digital Authority Partners in July 2025.
How We Helped OK Pain Treatment Centers
Project Summary
OK Pain Treatment Centers had a strong clinical reputation across central Oklahoma, but online the practice was invisible while health systems like OU Health and Mercy Clinic dominated local search. Starting in July 2025, Digital Authority Partners deployed a local SEO strategy targeting neighborhoods across the Oklahoma City metro. Because each of the 3 clinics sits at the intersection of several neighborhoods, dedicated location pages helped Google understand OK Pain Treatment Centers as a local option across the whole metro. In the first year, organic phone calls more than tripled, form submissions rose 89 percent, and the practice now ranks number one for 65 pain management keywords.
The Challenge
Invisible in Local Search Zero Patients From Online Search
OK Pain Treatment Centers had excellent outcomes and a loyal referral base, but when patients searched for pain management near them in Oklahoma City, the practice did not show up. Every new patient came through referrals or word of mouth.
An Unmapped Service Area Google Could Not See the Neighborhoods Served
The website had pages for the communities around each clinic, but Google saw only three locations. It had no way of knowing the Oklahoma City clinic also serves patients in Quail Creek, Remington, Midtown, and The Greens, so it showed competitors in those searches instead.
Platform Limits Squarespace Capped Technical SEO
The site was built on Squarespace, which limited technical SEO. Pages loaded slowly on mobile, schema markup was missing, and the architecture made it hard for Google to crawl and index the site properly.
Outgunned on Budget Competing Against Major Health Systems
OU Health, Mercy Clinic, and Oklahoma Pain Physicians had dedicated marketing teams and broad brand recognition. As a three-location independent practice, OK Pain Treatment Centers needed a smarter approach to show up when patients searched for pain relief in their area.
How we Helped OK Pain Treatment Centers
Local SEO Built Around How Patients Search
We started with the market, not the website. We analyzed the practice’s top competitors, including OU Health, Mercy Clinic, and Oklahoma Pain Physicians, to find the keywords they ranked for and the neighborhoods with the biggest opportunity, then built a 12-month plan around real patient search intent.
- Competitor and keyword research across the Oklahoma City metro
- A 12-month local SEO roadmap tied to patient search intent
- Neighborhood-level targeting around each of the 3 clinics
- A content calendar mapped to the questions patients actually ask
- Google Business Profile optimization for each location
A Location-Page Architecture That Scales
Each clinic sits at the intersection of several neighborhoods. We built dedicated location pages so the practice competes across the whole metro, plus a reusable template so new areas launch fast without losing quality.
- Nine location pages: Oklahoma City, Quail Creek, Remington, The Greens, Midtown, Belle Isle, Classen-Ten-Penn, Bethany, and Norman
- A scalable location-page template for fast rollout
- A homepage and About Us redesign built around trust
- Dr. Blake’s credentials placed front and center
- Location videos to build patient confidence
Conversion and Analytics So Every Lead Is Traceable
Ranking does not matter if patients do not convert. We studied how visitors behaved, made the next step easy for someone in pain, and wired up tracking so the practice can see exactly which searches turn into appointments.
- Reduced form fields and clearer calls to action
- Click-to-call placed where patients look on mobile
- Full GA4, Google Search Console, and tag manager tracking
- First-touch attribution from landing page to appointment
- Trust signals built around Dr. Blake’s credentials
A Second Service Line: The Car-Accident Vertical
In February 2026 we extended the location model into a dedicated car-accident and accident-clinic vertical, a high-intent service line competitors had long dominated.
- Dedicated car-accident hub pages across the metro
- Neighborhood car-accident subpages
- Whiplash-treatment landing pages
- Supporting local blog content and internal links
- A category lead of 80.5% share of voice in the first month
What we Achieved
Before DAP, OK Pain Treatment Centers got zero patients from online search. Six months later, 30 patients per month find the practice through Google and book consultations. At an average of $2,000 per patient per year, that is an estimated $60,000+ in new annual revenue from SEO alone.
Phone calls from search more than tripled in the first year, climbing from 121 to 373 a quarter. Form submissions rose 89 percent (81 to 153) and organic sessions grew 62 percent (4,324 to 6,986). Full-funnel tracking ties every lead back to the page that produced it.
OK Pain Treatment Centers now holds 65 number-one rankings across the Oklahoma City metro, and its average position climbed from 30.5 to 10.6 in the first year. The Quail Creek page alone secured 24 number-one rankings and Remington added 20 more.
In February 2026, DAP launched a dedicated car-accident vertical with neighborhood hubs and whiplash-treatment pages across the metro. The new pages captured 80.5 percent share of voice against established competitors in their first month.
As Google answers more health questions with AI Overviews, OK Pain Treatment Centers location and education pages are being cited as the source: 101 citations across 37 pages in Q1 2026, putting the practice in front of patients before they reach a list of links.
