An omnichannel experience for a pioneering medical device
Healthcare
Background
Omron created the world’s first wearable, FDA-approved blood pressure monitor. They wanted to further integrate their product into customers’ health journey with an omnichannel digital experience supporting multiple user touch points, including a mobile app and Amazon Alexa integration.
Discovery
Given the frequent resistance people have to adopting healthy habits, we knew the end product had to be sufficiently user-friendly to inspire daily use. Digital Authority Partners conducted focus groups, scrutinized product analytics, and extensively analyzed the industry at large to define a Phase One digital experience that would encourage user engagement.
Solution
We leveraged our findings to create a smartwatch-friendly app, website and Alexa integration that delivered an intuitive interface and natural, voice-enabled Alexa interaction. This seamless user experience makes blood pressure information readily accessible for users while allowing them to set reminders and educate themselves with tips about cardiovascular health.
- Defined an analytics-driven Phase One product roadmap
- Created natural Alexa user flows and voice interaction
- Delivered an intuitive user experience across all relevant platforms
Results
Smartwatch app awarded “Best of CES,” 2019
Three year product roadmap
Native mobile app and Alexa integration enhance the user experience
See our other work
Legal
Jacko Law Group
DAP has helped JLG rejuvenate its website traffic and leads through SEO, paid search, website improvements, and marketing automation.
Read more
Software as a Solution
Healthcare
Oklahoma Interventional Spine & Pain
Increased patient enrollment for a pain management clinic with 3 locations in Oklahoma by three times in 20 months.
Read more
E-commerce
Sanctuary Clothing
DAP helped Sanctuary achieve a 4.2X ROAS, an 80% increase in organic traffic, and a 70% increase in Ecommerce conversion rate.
Read more
Financial services
Assured
DAP elevated Assured’s presence at the premier InsureTech tradeshow, deploying geo-location ads and expert retargeting strategies post-event, leading to multiple million-dollar deals. Unlock unprecedented growth with our powerhouse strategic promotion solutions!
Read more
Professional Services
Liventus
We achieved a 30% increase in Sales Qualified Leads (SQLs) year-over-year for Liventus, an Illinois-based custom software development agency. Our Fractional CMO & SEO experts collaborated with the Liventus leadership team to design and implement a content strategy tailored to attract Chicago businesses looking for custom software development services to the Liventus website. Our goal was to boost Liventus’ leads from fintech, healthcare & retail enterprise clients, focusing on attracting Chicago-based companies.
Read more
Software as a Solution
Financial services
KYROS
DAP helped KYROS, a fintech SaaS platform, to create & execute an optimized marketing strategy to generate high-value leads.
Read more