Healthcare Medical SEO

Medical SEO Agency

White coat, white-hat, white-glove SEO services to grow your practice.

White-hat because we take the SEO high-road to results. White-glove because we provide unbridled care and attention to surpassing your—our—medical SEO client’s expectations.

That’s why we’re trusted by some of the biggest (and smallest) healthcare brands, like BlueCross/BlueShield, Athena Health, and Omron.

You want more patients to use your medical practice. We help them find and choose you.

We’re a five-time award-winning, healthcare-focused, full-service digital agency with offices in Chicago, San Diego, and Las Vegas.

And of course we have case studies chock-full of facts and figures supporting our claims.

Local SEO
Technical SEO
Local PPC Management
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Google Ads Management
Paid Social Media Agency
Digital Marketing Agency

DAP
Certifications & Awards

2022 UpCity Top Digital Agency
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Google Certified Partner
Clutch Top Digital Marketing Agency

How a Medical SEO Agency Grows Your Practice

SEO—the great equalizer. Spending more on SEO can produce more content, but you won’t necessarily get better results. In short, you can’t buy your way to top organic (non-paid) search results. SEO results come from being highly strategic and putting in work.

Strategy and hard work creating, publishing, optimizing, and promoting high-quality content can’t be emphasized enough. That’s what Digital Authority Partners does. It’s how we beat our competitors and yours. We specialize in medical SEO.

Are we the right medical SEO agency to grow your practice? You may be tempted to think the same SEO tactics work uniformly across all industries. Medical SEO is different. Here’s why:

  • Google actually ranks medical sites differently. Too many sites discovered this the hard way in 2019, when their search rankings plummeted upon Google’s release of the “Y-M-Y-L” algorithm update—unofficially named the “Medic Update.” Many SEO agencies remain unaware of the update.
  • E-A-T applies to all sites, medical and non-medical. Sites with more expertise, authority, and trust rank higher. But due to regulatory issues, getting high-ranking medically oriented, E-A-T backlinks is harder. Backlinks are vital to the long-term SEO value of your sites. Many agencies simply go after easy, low-authority links to prove they’re getting you links. Bad links can actually hurt your SEO efforts.
  • Medical marketing is rife with litigation and regulation. Your agency needs to understand TIHM, HIPAA, Stark Law, AKS, and CMPL to keep you from regulatory hot water while maximizing results. We specialize in medical SEO.

Foundations of
Medical SEO Agency

01 Step 1
Complete a Local SEO Audit

Conduct a thorough audit of your existing local SEO efforts identifying strengths, weaknesses, opportunities, and threats.

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02 Step 2
Identify Relevant Keywords

Identify keywords with the most business impact near- and long-term.

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03 Step 3
Claim Your Local Search Engine Profiles

Claim, verify, and optimize your local search engine profiles on Google and Bing.

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04 Step 4
Ensure Parity Across Local Listings

Identify the most impactful messaging and distribute it consistently across your local listings.

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05 Step 5
Audit Local Citations

Discover local citations and form a strategy for acquiring new local citations.

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06 Step 6
Add New High-Quality Citations

Acquire new citations based on our strategic plan.

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07 Step 7
Optimize Your Web Content for Local Market

Use proven strategies to optimize your medical content for local markets.

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08 Step 8
Implement Backlinking Strategy

Aggressively pursue and acquire high-quality E-A-T backlinks.

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09 Step 9
Measure, Test, Optimize

Continually monitor, learn from, and adjust our efforts to produce consistent, measurable, incremental results.

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PREV
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Medical SEO Agency
Frequently Asked Questions

77% of new patients’ journeys begin online. 76% of smartphone users searching locally visit a business within one day. 28% of those result in a purchase. In short, higher search rankings result in more patients for your practice. Ultimately, when you optimize for user experience, search engines figure it out and you rank higher, and pre-qualify prospects for purchase before they contact you. Comparatively, spending $50k on SEO versus $50k on Pay-Per-Click (PPC) produces as much, or more, traffic at significantly higher ROI and a body of reusable marketing assets with compounding benefits for years to come. SEO ROI increases over time, while PPC spend must be maintained.

SEO is vital to medical practices because most patients find providers through online search. SEO content can be your best salesperson. You can educate, inform, and gain reader’s trust by answering their health questions and providing solutions. Doing so increases the likelihood they choose your services. SEO content also gives you the opportunity to establish E-A-T—expertise, authority, and trust. Psychologically, coupled with credibility and social-proof, these are the most important factors customers intuitively consider when making purchase decisions. 

No business owner wants to hear “it depends.” Agencies often sidestep, or even mislead, setting unrealistic expectations in efforts to get clients who they end up losing later. According to a MorningScore survey of 75 SEO experts, 82% report SEO taking 6 months to increase traffic. Full results of well planned, effective SEO are seen from 12-24 months. 

Remember, SEO content compounds and aggregates. Over time, your results increase and costs decrease as search engines gather more data establishing E-A-T factors. Still, it’s important to view SEO as a regular part of your ongoing marketing efforts and budget accordingly.

In many industries low-hanging-fruit can accelerate near-term results. Our approach is to aggressively pursue both near- and long-term results, maximizing the conversion value of any traffic gained through SEO. If you require immediate results consider our PPC management services.

National SEO service kickoff costs range from $5k-$10k, with ongoing costs of $6k+.

Local SEO service kickoff costs are in the $10k range, with ongoing monthly costs of $6k+.

Deliverables include but aren’t limited to:

  • SEO audit
  • SEO strategy
  • Keyword research
  • Keyword optimization
  • Title tag optimization
  • Meta description optimization
  • Google My Business and Bing Places setup and optimization
  • Link building
  • Page speed optimization
  • Content creation and optimization
  • Analytics setup
  • Routine reporting

First, factor in your costs. Factoring costs is easiest when an agency handles 100% of your SEO efforts. That way you have fixed costs that can be easily tracked. If you have in-house resources jointly working on SEO efforts, calculate their costs based on salary or the number of hours dedicated to SEO efforts. If you’re paying for SEO tools and applications, factor those in too.

Next, look at your organic (non-paid search) traffic channel in Analytics. If you’re working with an agency, they’ll have this information because retaining you as a client necessitates proving their worth. Calculate the number of leads from organic traffic.

Now determine the value of a lead. Do this by calculating the percentage of leads who convert to patients.

Determine average patient lifetime value (LTV). Do this by calculating the average number of patient visits per year, multiplied by the average value of a visit, multiplied by the average number of years you retain a patient.

Once you have these metrics, calculate ROI using the following formula:

(conversion value – investment cost) / investment cost

Medical SEO Agency

Local SEO
Get found by local patients searching for medical services in your area.
Local PPC Management Agency
Fast-track your patient acquisition and start getting clicks and calls as early as the moment your ads go live.
Google Ads Agency
We drive results with full-range Google Ads format capabilities including, search, display, video, shopping, image, responsive, app promotion, and call-only.
Digital Marketing Agency
We’re an ROI focused, omnichannel, full-service digital agency with 95% long-term client retention.
Analytics
Data is great, but it’s just data without a knowledgeable team interpreting and strategizing against it.

The DAP Approach to
Medical SEO Agency

Laying the foundation for a rush of new patients
01
Planning

Strategic planning is vital to SEO—especially to medical marketing where competitors are typically well funded and aggressive in their efforts. We develop plans around your strengths, weaknesses, opportunities, and threats.

02
Execution

The best-laid plans can fail in execution. Having a team of experts who live, breathe, and execute SEO strategies daily is a huge advantage.

03
Tracking & Reporting

You’ll always know where we stand with continual monitoring and reporting on our SEO efforts. Unlike other agencies who report every metric, we curate reports to provide the most relevant metrics impacting your business.

04
Support

One of the biggest benefits of working with us is that we become an extension of your team. We “partner” with you and support you and your team throughout our relationship.

Why Companies Choose to Work With Our Medical SEO Agency

  1. We’re Ethical. White-hat SEO is sustainable SEO that won’t negatively impact your business down the road.
  2. We’re Specialized. We specialize in medical marketing and work with industry leaders including Blue Cross/Blue Shield, Athena Health, and Omron.
  3. We’re Compliant. Our experts create SEO optimized regulatory compliant content to maximize results and avoid litigation.
  4. We’re award winning. We’ve won multiple awards including Design Drizzle’s “Best Digital Marketing Agency” award. 
  5. We drive maximum value within your budget. We know the only way to keep you long-term clients is by maximizing results within your budget.

SEO takes time
Don’t lose more time and patients to competitors by delaying

Contact us to get started.
(888) 846-5382