Las Vegas PPC Agency

Are you a B2B company looking to get more leads? Or a B2C business attempting to sell more products? Every ad campaign must have a goal. We’ll help you define yours, plus identify KPI (Key Performance Indicators) to track.

Like snowflakes, each company is unique, and so is its definition of success. At this stage, we’ll discuss what a successful campaign means for your business, whether it’s hitting a target cost per lead, reaching a certain ROAS (Return On Ad Spend), or something else. 

The advantage of hiring our Las Vegas PPC agency is that we know the territory–and the competition that comes with it. We’ll examine the campaigns of other Las Vegas advertisers to fine-tune your strategy based on what they’re doing well. 

PPC advertising is an incredible investment when you maximize your ROAS (Return On Ad Spend). An important part of your marketing strategy is setting an achievable ROAS goal to make sure your expenses drop while revenue climbs. 

We’ll carefully scrutinize your brand and the industry to find relevant, high-volume keywords to target. Keywords are the words your potential customers are searching with on the internet. By targeting them, we help those customers find your business.

We determine the keywords to target based on search volume, cost-per-click, the level of competition, the expected return on ad spend, and more.

We will build your campaign to stay within your target monthly budget and expected return on ad spend. Together we define the right budget and campaign goals for your products and services.

We’re a Las Vegas PPC agency that works with you. You can expect consistent, proactive, and ongoing conversations. And since PPC marketing isn’t a “set it and forget it” experience, we’ll make regular adjustments to your account as necessary. 

Headlines are the first thing viewers notice about an ad. We’ll hold their gaze with titles that inspire curiosity and get coveted clicks. Our expert writers craft captions that are intriguing, on-brand, and relevant for your Las Vegas audience.

Once we’ve caught their eyes with a headline, the enticing lure of engaging copy will reel them in. Great copy also helps you reach your ultimate goal: conversions. Our Las Vegas PPC agency has its own team of experienced writers whose aim is to make your ads conversion machines. 

Well-written ads are generally only effective when they include good calls to action. CTAs transform casual viewers into customers who are ready to fall in love with your brand. Our Las Vegas PPC agency writers will encourage this transformation with invitations consumers can’t help but accept. 

Online marketing is like the ocean, constantly flowing and changing. Our Las Vegas PPC agency will work to ensure your ads and campaigns keep up with trends, float on top of the SERPS, and continually reel in fresh Las Vegas revenue, with captivating content. 

When viewers click on your ad, they are directed to a landing page. Landing pages tell potential customers more about your company, and encourage them to take action. They can also increase your quality score and help your ads rank even higher.

Our Las Vegas PPC agency designs enhanced conversion funnels that include ads, landing pages, CTAs (calls to action) and more. These funnels “funnel” potential customers toward purchasing your services or products, hence the name.  

PPC platforms create traceable clicks that we can use to gain an even clearer picture of your audience. From demographics to device types used, we’ll track this data to understand what to change, and which segments of the market we should focus on to reach the highest ROAS possible.

Enhancing your landing pages throughout the process is an important aspect of our Las Vegas PPC agency’s comprehensive services. We’ll use information gleaned through user activity to make adjustments as needed to help you achieve your goals.  

UTM Parameters will reveal where your customers came from and clearly show their journey to conversion. We’ll use it to see how your campaigns are performing, and to make adjustments as needed.

A “conversion” is an action viewers take on your website, such as subscribing to a newsletter or purchasing a product. When our Las Vegas PPC agency tracks these events, you’ll gain crucial insight into your campaign’s effectiveness. 

If your ads were employees, which ones would be worthy of a title like “employee of the month”? Sales attribution shows which media brought in the most conversions. We can capitalize on this information to cut low performers and use the best to their greatest potential.

Time to give those high-performing ad “employees” a bonus, so to speak. We’ll apply more funds to the most effective ad channels, and cut spending on ineffective ones. The result? More conversions, and higher ROAS!

We’ll set your strategy in motion by launching your ads where they will be most effective. These ads grab the attention of your target markets, bringing in new leads and customers. 

By analyzing how different demographics interact with your ads, our Las Vegas PPC agency can adjust where your ad dollars are spent to ensure you’re targeting the most interested consumers. This helps improve your ROAS.

Ideally, you want your ads to catch the eye of people who are already searching for your product or service. Our Las Vegas PPC agency helps you target these “high-intent” local consumers.

We put your ad spend where the evidence shows us you’ll have the greatest return on investment. This data-driven approach is the hallmark of our Las Vegas PPC agency, and it’s why our clients trust us with their PPC campaigns.