Digital Authority Partners is a renowned fractional CMO services company in Las Vegas, NV. Our goal is to help you maximize your marketing budget while still providing award-winning marketing services.
We are proud and excited to have helped with dozens of Las Vegas firms grow.
140
%
increase in sales for Fortune
1,000 company within one
year of working with DAP
92
%
Of companies wish they hired a Fractional CMO sooner
40
%
Lower cost per year to hire
a Fractional CMO versus a
full-time CMO
180
Days average time needed for
a Fractional CMO to help a business
4.5
X
More leads for companies who hire a Fractional CMO
Schedule a consultation with a DAP expert today and find out what we can do for your business.
Our Clients Love Us, and They Tell the World About it
Clutch
Leading Marketing Strategy Firm
Clutch
Top Digital Marketing Company in Las Vegas
CES
Award-Winning Innovators in Interconnected Digital Strategy at CES
Time Magazine
Trailblazers in the Top 100 Digital Innovators by Time Magazine
UpCity
Top Digital Agency on Upcity
Clutch
Distinguished as One of the Top 1000 Global Companies
Clutch
Leading Search Engine Marketing Company in Las Vegas
What Our Clients Say About Us
“We highly recommend … Digital Authority Partners for your Fractional CMO and marketing needs. The professionalism and experience exhibited by Christal and the Digital Authority Partners team was excellent. Christal hit the ground running and kept running with all the marketing tasks. She acted as a great CMO – advised us and then executed when decisions were made, took the initiative to get the marketing projects completed, and laid out the entire marketing strategy for the company with minimal oversight. She really felt like part of the team, and she was. The DAP members also felt like part of the team as they contributed to the company through not just marketing services, but also introduced us to professional connections, contacts, and experience that benefited the company. … We further like that DAP’s CMOs were agnostic to service providers. She could and would recommend other service providers that she felt would provide the best solution to the company (vs pushing the company back to only use DAP). This gave us the warm and fuzzy feeling that she had the best interest in the company.”
Tyson Schroeder
Vhanti
“Digital Authority has helped my company in a number of ways that will result in record profits. Being more "old school" in my thoughts, I did not understand the value of a digital partner until I met with Michael of Digital Authority. He explained the value, process, and expectations in a way that I could understand. Now I value the relationship and cannot imagine making marketing decisions without consulting with them. We lead with our digital footprint and outreach with all other mediums coming in a distant second. I give them the highest marks and hope they can help you as much as they have helped me.”
Mark Meyer
CEO & Founder of E&M Strategic Real Estate
“Digital Authority Partners provided us with fractional CMO and analytics services. Great team and great work that added value to our marketing and analytics capabilities.”
Bijan Vafaei
Head of Marketing at Wage
“What was most impressive about the team was their hands-on approach and accessibility — their president was always involved and ready to help throughout.”
Sivan Galinsky
Chief Marketing Officer at Brinks, Gilson, and Lione
“Their knowledge in the space was very helpful in developing our marketing plan. Digital Authority Partners was very helpful in developing the our marketing plan. They were responsive, available, and seamless with both their communication and workflow. In the end, the team delivered their project on time with high-quality results.”
Zak Higson
Executive Vice President of Signature Analytics
“We hired DAP to help us simplify our go-to-market messaging, launch a new website and provide a marketing operations framework we desperately needed. DAP was holistic in their treatment of our marketing operations, from the technology that supported our marketing engine to the messaging that was displayed on the website, to the ads we were serving, to SEO and our positioning in the market, DAP brought a wealth of expertise to the team that allowed us to put our best foot forward to our prospects and customers.”
Lizzie O'Rourke
Vice President of Marketing at DecisionLink
Work with Las Vegas’s Top Fractional Marketing Agency
Having an effective marketing strategy is the only way to transform your business into a profit-driven machine. Growing your customer base requires a well-planned marketing strategy that will put your brand in front of customers in a cost-effective way. In fact, 93% of B2B companies already use content marketing.
People might have never heard of you, but it doesn’t mean they couldn’t benefit from your services. The question is, how do they find you? Is it via a search engine query or scrolling through social media? These are two of the many marketing tools available.
Our Las Vegas fractional CMO services give you the opportunity to market your brand without paying for a full-time executive. Start maximizing your marketing budget today
We help you take your marketing to the next level
Marketing Audit
Define Marketing Direction
Manage Your Marketing Team
Set Up Marketing KPIs
Scale Lead Generation
Growth
Understand your customer
Customers are everything to a business, and a mistake many business owners make is putting their own needs ahead of their customers. Being as customer-centric as we are, we will ensure they are getting exactly what they want from your business.
In order to grow your customer base, you need to understand what makes them tick. The Las Vegas fractional CMO services help guide you on how to identify the different stages of a customer’s journey, like motivations and their decision-making process.
Optimizing your customer experience is the best way to build a strong reputation for your business. Our marketing experts will help you create a clear vision for your customer’s experience, capture their feedback – and most importantly – act on it.
Delivering personalized and targeted messaging can be one of the biggest challenges for marketers. You don’t have to worry though; the professionals working with Las Vegas fractional CMO services understand the context within a customer’s journey and how to successfully implement that information into your marketing campaign.
Developing a long-term plan to grow your brand starts from creating goals and builds its way up to strategy execution. Brand strategy revolves around consumer needs and emotions, as well as your competition. Our marketing professionals are here to help you achieve your brand goals affordably.
CMOs are extremely valuable when it comes to contributing to digital strategy. Without a proper strategy or guidance, you risk wasting resources on marketing tactics that simply might not work. The Las Vegas fractional CMO services provides you with the insight your business needs to make its mark in the digital world.
The first step to marketing your brand is to understand how consumers seek information. CMOs possess the knowledge and skills to zero in on marketing methods that will keep consumers engaged at every stage.
Having a marketing theory is one thing, but real results come from developing a solid marketing plan. By working with a seasoned CMO, you can ensure that your product, no matter how simple or complex it is, will be understandable for a broad audience.
Marketing objectives are an integral part of the marketing process because it provides the team with clear objectives. CMOs have the knowledge to delegate different tasks accordingly to allow for flawless strategy execution.
It’s easy to get caught up in the marketing process and forget about strategic communication. Sometimes the benefits of your product can get lost in translation. To avoid this, our CMOs will devise a clear communications strategy that will put products and messaging on the same page.
A content calendar is an excellent visual planning tool for your marketing team to use. It is the perfect way to plan all your content distribution and avoid duplicate postings or other complications. The best part is, we can help you set everything up and even manage your calendars.
Whether you’re using SEO, SEM, or social media to advertise your business, there are specific processes that are used to ensure your ads are targeted to the appropriate audience. Our CMOs will take steps like defining your objectives and crafting a SWOT analysis to understand where you’re at and where you need to be.
Shorted to CPL, this is the cost of generating a new lead for your business. CPL acquisition is the single most effective way to measure the effectiveness of your marketing strategy. For instance, if you are spending more money acquiring a lead than you’re bringing in, then it’s time for us to re-evaluate your plan.
Shortened to CLV, this is one of the stats marketers incorporate into a customer experience program. It gives you insight into how valuable a customer is to your brand on the whole. We develop a strategy that will help you drive growth simply by retaining your customer base.
Your online marketing ROI helps you measure your campaign’s profits and losses. There are various tools and formulas marketers use to calculate your ROI accurately, and therefore, determine your campaign’s success.
As a business, your goal is to maximize your budget in the most efficient way possible. To do this, you need to understand how to differentiate between qualified and non-qualified leads. Our fractional CMO services will guide you through the ins and outs of sales leads to get optimal conversion rates.
The last thing you want is to lose business because your customer doesn’t have a clear idea of the services you offer. The good news is, marketing collateral can easily solve this issue. Whitepapers, blogs, and customer testimonials are just a few examples of collateral that can result in successful sales.
Setting your pricing can be tricky because as a business, you want to stay competitive in your market but you’re also looking for a high ROI. Our fractional CMO services will provide you with a pricing strategy based on your goals, audience, and competitors.
SEO and SEM make your website rank high on search engine results, allowing you to reach a wider audience. Our marketing team will conduct in-depth keyword research and set up your Google My Business account so potential customers can easily find the services they need quickly.
On average, most websites see around a 2% conversion rate. Even though this is a pretty ideal number, there are always ways to improve. Adding reviews and split-testing your headlines are just two of the many ways that can contribute to high conversion rates. Our team is here to show you how.
At DAP, we don’t believe that short-term goals are the be-all, end-all of your marketing strategy. Our professionals craft marketing strategies to grow your company in the long term, not just for today.
The first step to achieving your marketing goals is to be unified in its vision. Our marketing team is dedicated to working towards common goals that will eventually result in a thriving and successful business.
Marketers everywhere depend on data to evaluate a marketing plan’s success. At DAP, we use state-of-the-art technology to retrieve and analyze your campaign’s metrics. This allows us to figure out if any part of your campaign needs to be tweaked to allow for maximum click-through rates and conversions.
Mentorship and Knowledge Sharing (from frac marketing experts to onshore employees)
We believe in learning through sharing experiences, which is why DAP encourages fractional marketing experts and employees to have conversations about their best practices and how these are used to grow their customers’ businesses.
Helping Las Vegas Businesses Reach New Customers since 2016
Healthcare
Las Vegas residents have many great options to accommodate their healthcare needs. To continue providing excellent care, it’s important for healthcare institutions to have an optimized digital strategy within the marketing budget.
Every healthcare provider wants to see their website at the top of a search engine’s results. To get this spot, you need a specialized marketing plan that will make your services visible to your patients. Our Las Vegas fractional CMO services include social media management, email marketing, and review management. Social media posts and email blasts are impactful in connecting directly with your patients by keeping them on new developments and industry news. Online reviews are a great way to attract new patients, and in fact, are becoming just as influential as personal recommendations.
The challenge here is that many doctors and hospitals have a set budget, which doesn’t always have a lot of room to pay a full-time CMO. In this case, the best solution is to hire a fractional CMO; they will optimize your content, target your audience and manage your online reputation. The guide and strategy they provide are exactly the same as one an in-house executive would, at a fraction of the price.
Fintech
Fintech companies aren’t just in it for the money, they’re looking to change the way consumers approach their finances. They are rapidly expanding their reach into different areas of finance, therefore, requiring a solid marketing strategy to continue their growth.
When you’re on a limited budget, hiring a full-time CMO can take up a large chunk of it, which is where our Las Vegas fractional CMO services come in. With Fintech constantly evolving, your company needs a cost-effective solution to staying engaged with both current and potential consumers. This means staying on top of your social media posts, sending targeted emails, and ranking high on search engines like Google and Bing.
Another important aspect of Fintech is communicating to your consumers that you care about the safety of their financial information. Explaining the security features built into your website and app can easily build trust amongst your consumers; in turn, they will be more inclined to continue using your service or to recommend your company.
A fractional CMO can provide you with cost-effective support in every aspect of your marketing strategy. They have the expertise to help you navigate the social media landscape and guide you on optimizing your website and app content, so you can focus on the other areas of your business.
Entertainment
The entertainment business is one of the most influential industries in the world. There are countless production companies that put out movies, podcasts, music, etc., all competing with each other.
Marketing is a significant part of ensuring a project’s success. Marketing managers spend lots of resources promoting their work, which if not done strategically, can become pricey. And if you’re a small to mid-sized production house, hiring an in-house marketing executive could be way out of your budget.
Our Las Vegas fractional CMO services can bring value to your entertainment firm at a lower cost. There are dozens of ways to promote your project, like social media campaigns, interviews, and video promos. However, handling all these requirements can be overwhelming, which is where your CMO comes in. Given that your end goal is to draw in as many viewers as possible, they can help guide you on which marketing method would be most appropriate for your unique project.
Their services don’t just stop when your marketing campaign has launched. A fractional CMO can help manage your online presence. For example, if there are negative comments on your promo video, your CMO can devise a strategy to minimize any damage.
Law offices
There are plenty of law practices in the Las Vegas area, each with its own specialization. A good marketing strategy is what it takes to stand out in the local market.
Most people looking for legal services start their search online. They look for your website or social media page to learn which services you provide. Even though this sounds as easy as building a website and putting some ads out, the marketing process is far more complicated. To ensure your website ranks high on search engines, you need to optimize your website content through SEO; to get your services noticed on social media, placing ads strategically is the key. These are only two examples of what our Las Vegas fractional CMO services can help you with.
No matter the size of your practice, maximizing your marketing budget should be a priority. By doing so, you can allocate resources towards other areas of your practice. Fractional CMOs are marketing experts, and provide you with guidance and value. The main difference is that they charge a fraction of the price, allowing you to save money while still reaping the benefits of having an in-house executive.
Real Estate
Real estate is an industry that relies heavily on visual aids. Buyers especially want to see high-quality pictures and videos prior to making an appointment with you to view the property.
The real estate business consists of agents and developers, both of whom face a significant amount of competition. This is why it’s important for them to have a strong marketing plan to help them stand out. While putting together this plan might sound time-consuming, the good news is that there are endless marketing options for real estate professionals. Websites, social media, and marketing collateral are all influencers in your success.
The challenge you might face as a real estate professional is paying for the marketing, especially if you are just starting out. While you might have some marketing experience yourself, selling your brand can easily end up being a money pit if not done correctly. Using DAP’s Las Vegas fractional CMO services can help eliminate all these potential issues.
You might be thinking that a fractional CMO doesn’t present the same benefits as a full-time executive, but this is not true. They have the same experience and knowledge and are available to give you guidance on how to take advantage of digital and traditional marketing methods. All at a lower cost.
Professional Services
There are many businesses in Las Vegas that are included in the “professional services” sector. Each one is unique, and therefore, needs a customized marketing plan to help them grow their customer base.
Similar to other industries, there are several tools available that allow for cost-effective and impactful marketing. With all your options, it might be difficult to pinpoint which ones would be most beneficial to your business. For instance, you could encourage your customers to sign up on your website to receive email newsletters or run social media ads. These are only two examples of effective marketing methods, but if they’re executed incorrectly, you could easily exceed your marketing budget. The best way to avoid this situation is to hire through our Las Vegas fractional CMO services.
A fractional CMO has all the knowledge and expertise of an in-house executive. The only difference is their services are offered at a lower cost because they’re not working for you full-time. By hiring a fractional CMO, you will be able to take full advantage of all the value they bring to your business. They will identify which marketing methods will work best for you based on your goals and budget, and eliminate those that are less impactful.
Looking for Your Next Fractional CMO in Las Vegas? You'll Be in Great Company!
Schedule your free consultation
Have questions about whether you need to harness the power of a fractional CMO? Schedule a consultation with a DAP fractional CMO today and find out what we can do for your Las Vegas fractional marketing needs.
Why Las Vegas Companies Choose Us for Fractional CMO Services
We’re Experienced.
Our fractional CMOs are highly experienced, having worked with a wide range of businesses in Las Vegas.
We’re On-Time and On-Budget.
We pride ourselves on delivering exceptional results within your timeline and budget. You’ll never have to worry about inconvenient delays.
We’re Award-Winning.
DAP’s Las Vegas fractional CMO services have won many awards, and we are proud to share them with you. Just this year, our agency has won a very prestigious award from Clutch for being a top global marketing agency.
We’re Focused on the Future.
The digital marketing landscape is constantly changing, and we keep on top of new trends so that you stay ahead of your competition.
Why You Should Choose Digital Authority Partners For Your fractional marketing Needs
We Know Marketing In and Out
Marketing is our passion and it shows through our dedication to helping our clients succeed. Our Las Vegas fractional CMO services have been of great value to all types of businesses in the Las Vegas area, ranging from real estate to healthcare, and many more. Our clients vary from seasoned executives to brand new business owners.
SEO, email marketing, and social media marketing are just a few of the options that can be of value to your business. However, understand that there is no one-size-fits-all solution to marketing. This is why our experts evaluate your goals before coming up with a customized strategy that will ensure your business continues to grow and profit for years to come.
We Live and Breathe Digital Marketing
Digital marketing is the way to go in our technology-driven world. Consumers rely on their electronic devices – especially their smartphones – to search for the information they need. For a business to thrive, adapting to consumer needs isn’t an option anymore…it’s a necessity.
We are obsessed with all things marketing and strive to deliver extraordinary campaigns that will no doubt put your business in the front and center of your local market. Our Las Vegas fractional CMO services are an affordable way to achieve your marketing goals, without exceeding your budget. With our expertise and in-depth knowledge of the digital marketing landscape, you are sure to reach the highest level of success.
We Know Marketing Processes
The marketing process can be complicated, and can easily turn into a money pit if not done strategically. It’s more than posting ads on social media or emailing newsletters. This is where we come in. Our digital marketing professionals know the marketing process inside out, on every single available platform.
First, we review your mission: where are you currently at and what you are looking to achieve. From there, we will discuss our options for a strategy, entirely unique to your business. Then we implement and analyze, using only the most advanced analytical tools. Our Las Vegas fractional CMO services are there for you every step of the way.
We know how to Manage And Scale Marketing Teams
Launching a successful marketing campaign takes a full team of experts; their strategies will ultimately define how your target audience views your product or brand. The team needs to work together with each player drawing on their own strengths.
We’ve worked with marketing professionals from different backgrounds and through that experience, know how to manage and scale our teams effectively. We start with creating the initial marketing content, followed by developing a production process. To ensure this process goes smoothly, our professionals delegate and coordinate tasks; we also believe in embracing automation and other tools to ensure maximum results.
We Know How To Define and Track Marketing KPIs
Measuring specific goals for your marketing campaign is the only way to understand which areas of your campaign are succeeding and which require improvement. To do this, we rely on KPIs (Key Performance Indicators).
KPIs are valuable for the entire marketing process. Examples include new revenue, employee engagement, etc. These metrics provide insight into market trends and data to analyze patterns, giving us information to brainstorm new and innovative ideas. To establish which KPIs would be most beneficial in terms of growing your business, we start by discussing your company’s vision and desired timeline to achieve the marketing milestones.
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