3 Advanced Techniques to Rock Your SEO Level
One of the most important determinants of search engine optimization (SEO) success is executing efficient and effective strategies. You and your competitors follow the same guidelines, so your approach to SEO makes all the difference.
So keep adding new SEO techniques to keep up with the changing needs of the market.
This guide will elaborate on how to use the following advanced techniques from SEO agency experts:
- Revamp Your Keyword Strategy
- Create and Post Original Photos
- Partner with Peers on Content
Are you ready to learn more about how to really rock your SEO?
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1. Revamp Your Keyword Strategy
Content is the bread and butter of most website strategies because it draws in customers better than other SEO elements. Ranking highly on search engine results pages (SERPs) is often an indicator of authority and trustworthiness that customers lean on for their decisions.
Your content must not only be of high quality but also hit the right target keywords for blog topics. Otherwise, you lose out on prime SEO opportunities that could help your business grow. Fortunately, technological advancements have made this part much easier for website owners.
Below are three advanced keyword research techniques you should consider adding to your SEO strategy. Do not worry; they are pretty straightforward and mix well with other methods.
Use AI Tools to Learn Search Intent
The term "search intent" refers to the context in which a user looks for information online. For example, they could be looking for product information before deciding which product to buy. Alternatively, they may simply want to learn more about a topic for their own benefit.
Using artificial intelligence (AI)-powered software is perhaps the most reliable method of pulling search intent from pools of data. It does this by presenting you with search terms that real people use on search engines. AI marketing tools can also track this for your content specifically.
Add LSI Keywords To Maximize SEO
A latent semantic indexing (LSI) keyword is one that is related to your target keyword because of the context in which it is used. In a nutshell, it is a word or phrase you might expect or associate with another. For instance, LSI for ‘steakhouse’ would include ‘filet mignon,’ ‘prime rib,’ and ‘chops.’
Though they are not your target keyword, LSIs are still essential to ranking high on SERPs because they strengthen your content. Using them sparingly and appropriately is, therefore, necessary. So use AI tools for gathering valuable keywords to add to your content.
Group Content into Topic Clusters
Topic clusters are another trending practice that SEO agency experts recommend. This technique works by branching content from a central topic called a pillar page. The concept is similar to LSI keywords in that you look for off-shoot topics to support a keyword's ranking.
The difference is that you work at the content level rather than the keyword level. Topic clusters are fantastic because they automatically link articles together for better SEO. This method gradually raises your domain authority (DA) by making consistent posts about a single topic.
2. Create and Post Original Photos
Everyone wants free stuff, even website owners and small businesses. However, there is a hidden cost to using royalty-free or public-domain media: everyone else is using it. SEO encourages unique and original content because it has more inherent value for users.
Original content also works best because it shows you have experience, expertise, authority, and trustworthiness (E-E-A-T) on a given subject. Of course, original does not always equal E.E.A.T. However, you must have some mastery level to illustrate your ideas accurately.
Here are three ways to use original photos to rock your SEO level.
Build a Strong Online Brand
Although SEO is primarily an algorithm-based concern, you should not overlook the human element of your online presence. Customers want brands they can relate to and identify with on some level. Visual content is an excellent way of displaying your brand’s voice and personality.
Rather than using stock photos that do not accurately represent your business or customers, create custom ones that do. Smartphones have powerful enough cameras to take professional photos with proper technique. Editing tools have likewise evolved for the ease of beginners.
Show Up on Image Search
SERPs are not limited to web pages because images have their own space, too. A crafty approach to visual content gives you another way of connecting with your target audience. Following image SEO best practices, such as adding alt tags, effectively doubles your chance of being found.
This technique works best with original images backed by custom alt tags and captions. You need to give search engines a complete scope of what the image shows. Focus on quality and value as your end goals when creating original content, and SEO takes care of the rest.
Step Up Website Accessibility
Besides indexing, image alt tags serve another SEO purpose—accessibility, an emerging digital trend that website and business owners must prepare for soon. Bots and search engines cannot see images the way humans do. Metadata such as image alt tags remedy this.
This piece of HTML code makes it possible for machines to understand what the image shows. It also allows screen reader apps to describe the image to users with visual impairments. Accessibility apps also enable hands-free and voice searching, which are additional trends in SEO practice.
3. Partner With Peers on Content
Most popular SEO techniques focus on your website and content. However, you can do much more when collaborating with businesses or companies in your industry. For one, massive and impactful projects are excellent PR for both parties, making them invaluable for growth.
Working with authoritative sources with huge followings is not limited to competitors and news outlets. Having a guest spot on blogs, podcasts, or seminars is another option to assert your position as an industry leader and subject matter expert.
Below are three applications you should consider for boosting your SEO level.
Collaborate on Industry Research
Search engines (and users) love numbers because they provide factual, verifiable information. Unfortunately, conducting research and producing statistics are daunting tasks at the best of times. Gathering and processing high-quality data requires meticulous attention to detail.
Partnering with firms that have the necessary tools and know-how can help you accomplish your research goals. It does not have to be an exceedingly ambitious objective, either. Aim to provide valuable information that others, especially reputable sources, can refer to in their content.
Share Expert Knowledge and Tips
When you turn your content into bite-sized posts, it becomes easier to consume. It is an excellent social media and general SEO practice because shareable content gets around faster online. In addition, condensing topics into bullet points is perfect for use as guest content.
Whether it is a blog post or podcast episode, your goal with sharing is to establish yourself but leave out enough to draw curious users to learn more. Save the in-depth and comprehensive articles for yourself. A carefully curated shortened version goes a long way in reaching people.
Complement Each Other’s Skillset
Partnerships cover different scopes, and one you should know about is complementary skill sets. Every person and business specializes in a few areas but never all. That means opportunities are ripe for collaborating with peers to deliver amazing content or experiences.
For instance, a home improvement store could offer free simple fixes to one or two households in need and partner with a social media influencer to document them. The store provides its repair services, while the influencer brings their content creation skills to the mix.
SEO techniques come at all levels, so there is never a reason to stagnate. Basic skills such as developing a consistent content style have diminishing SEO returns over time. Moving on to techniques such as AI-powered research and collaborations is vital for a solid return on investment (ROI) in the long term.
Need help adding these advanced SEO techniques to your strategy? Contact us to learn how we can help.
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