Authors

As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content marketing professional with a proven track record of helping both B2B and B2C companies grow their online visibility, leads, and revenue.

Codrin Arsene is the CMO at Digital Authority Partners in Chicago, but he started his career running usability tests as a UX Analyst, then worked his way through SEO (copywriter to strategist) before moving into various leadership positions at Sears Holding Corporation, Ricoh International and, for the last decade, Digital Authority Partners. That practitioner background shows up in everything he does. He's Google UX and Semrush SEO certified, and his SEO strategies have driven over one billion organic views. Before DAP, he managed ShopSEARS, one of the first mobile POS systems (50,000 users, $30 to $40 billion processed). He's also worked with 20+ AI startups, founded his own AI company, and built PerformanceX.ai. Today he leads 100+ specialists and $8.4 million in monthly ad spend across 74 healthcare practices (847,000+ patient calls, zero HIPAA violations). He holds an MA in Marketing from University of Chicago, where he attended on full scholarship.

Ally Ipsen is the Vice President of Marketing at Digital Authority Partners in San Jose, California, where she leads email marketing, branding, and organic social strategy. She started her career in social media marketing over 12 years ago and has since scaled to leading marketing for a 100-person agency. Her email campaigns have reached over 1 billion users and generated $100 million in annual revenue. She has led rebranding initiatives for more than 30 eCommerce companies with combined revenues exceeding $1 billion. Before becoming VP, Ally rose through DAP as Digital Content Manager, Senior Content Manager, and Head of Content. She previously held marketing leadership roles at 7 Knots Digital, GR0, Palladous, and LiveGlam. She holds a BS in Pharmacy from Centro Escolar University and is certified in Google Analytics, HubSpot, Klaviyo, and Meta Blueprint.

Simon Winn is the Head of Strategy at Digital Authority Partners in Chicago, where he leads digital strategy, marketing strategy, and campaign planning for agency clients. He has over 15 years of experience in digital marketing across FMCG, agency, nonprofit, and nutrition sectors. Before DAP, Simon spent four and a half years at Beiersdorf as Digital Marketing Manager and Audience and Data Strategy Specialist, leading cross-channel campaigns and audience segmentation initiatives. He also served as Senior Digital Account Manager at Liquorice Advertising, running strategic campaigns for clients including Hellmann's Mayonnaise and SA Home Loans. Simon's approach is data-driven: he focuses on understanding audience behaviors to build campaigns that deliver measurable ROI. He holds a BBA in Marketing and a Diploma in Project Management. Originally from South Africa, he is now based in Chicago.

Mike Shay is a Sales Executive at Digital Authority Partners in Austin, Texas, where he focuses on lead generation and sales strategy for agency and B2B clients. He has closed over $50 million in revenue for agencies throughout his career. Before DAP, Mike spent five years as Sales Engagement Manager at Si Group Ai, a lead generation partner for Lumen Technologies, where he helped deploy AI-powered outreach solutions. He also served as Inside Marketing Manager at Hitachi Vantara for over two years, building customer acquisition programs. Mike is Cofounder and Client Partner at PerformanceX.ai, where he manages client deployments from first call to go-live. He holds a Bachelor of Business Administration from Texas State University.

Greg Hall is the Head of Paid Media at Digital Authority Partners in Chicago, where he leads paid media strategy across Google Ads, Meta, LinkedIn, TikTok, YouTube, and geofencing platforms. He has managed over $10 million in advertising spend over nearly a decade in digital marketing. Greg has been recognized as Young Direct Marketer of the Year at the Assegai Awards and won the Mail & Guardian Young South African Entrepreneur award for Technology and Innovation. He holds certifications across every major platform: Meta Certified Media Buying Professional, LinkedIn Certified Marketing Insider (one of 7,500 globally), Professional TikTok Media Buyer, and Google Ads Search and AI-Powered Shopping Ads certifications. Before DAP, Greg led paid media at Magnetic Creative and Minrom, and spent three years at ConnectU Media as a Paid Media Buyer and SEO Specialist.

Alan Gold is a Fractional CMO at Digital Authority Partners in Boston, Massachusetts, where he advises B2B companies on go-to-market strategy, sales-marketing alignment, and growth acceleration. He has 30 years of marketing leadership experience and has served as CMO at five SaaS software companies: BestTransport (Descartes Systems Group), Kewill (e2open), Bamboo Rose, Avotus Corp., and Progress Software. His strategic advisory work includes engagements with Johnson & Johnson, Merck Pharmaceutical, Forma.ai, and Insite AI. Alan's industry expertise spans SaaS, healthcare and pharma, supply chain and logistics, and AI-driven applications. He works with C-suite executives, investors, and boards to refine go-to-market strategies, build high-performing teams, and position companies for funding rounds or acquisitions. He holds an MBA from Boston College and a BA from Brandeis University.