Marketing & SEO
Apr 14, 2026
Paid Search for Physicians: 8 Actionable Strategies to Drive Patient Acquisition
Global ad spend grew an estimated 8.8% to roughly $1.14 trillion, and healthcare is one of the fastest-growing vertic...
Greg Hall
Greg Hall is the Head of Paid Media at Digital Authority Partners in Chicago, where he leads paid media strategy across Google Ads, Meta, LinkedIn, TikTok, YouTube, and geofencing platforms.
He has managed over $10 million in advertising spend over nearly a decade in digital marketing. Greg has been recognized as Young Direct Marketer of the Year at the Assegai Awards and won the Mail & Guardian Young South African Entrepreneur award for Technology and Innovation.
He holds certifications across every major platform: Meta Certified Media Buying Professional, LinkedIn Certified Marketing Insider (one of 7,500 globally), Professional TikTok Media Buyer, and Google Ads Search and AI-Powered Shopping Ads certifications. Before DAP, Greg led paid media at Magnetic Creative and Minrom, and spent three years at ConnectU Media as a Paid Media Buyer and SEO Specialist.
