How PPC Remarketing Works & Why You Should Use It

PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It's a form of auction-based marketing in which advertisers bid on keywords and then create ads around those keywords. Then, when someone searches for those keywords, their ad may show up next in the organic search results.

Are you looking for your next PPC agency partner? Listen to our colleague, Jason, to learn about our approach & process for your next PPC campaign.

What happens if a customer clicks on one of your advertisements, but it doesn't actually turn into a paying customer?

Thankfully, with remarketing ads, it's never been easier to keep up with potential customers and get them back to your product or service. In this article, our PPC agency will dive into everything you need to know about remarketing and how it can help grow your business.

What Is Remarketing?

Over 97% of visitors who leave never return to a website, which means they need to have another motivation to look at a potential brand again. Remarketing is a form of online advertising that allows you to show targeted ads to people who PPC Agency and Remarketing: How It Workshave previously visited your website or interacted with your brand. It's a way to reconnect with potential customers who didn't convert the first time around.

For example, let's say you're a clothing retailer and someone visits your website but doesn't make a purchase. With remarketing ads, you can show that person ads for the specific items they were looking at on your site. Or, you could show them a general ad for your store with a discount code to encourage them to come back and make a purchase. Remarketing can be done through various online ad platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.

How To Get Started With Remarketing

Now that you know what remarketing is and how it works, it's time to get started with your own campaigns. The first step is to create a list of potential customers to target. You can do this by adding a pixel to your website or using a CRM (Customer Relationship Management) system.

Once you have your list of potential customers, you'll need to create a series of ads specifically for your remarketing campaign. These ads should be targeted to the specific needs and interests of your potential customers. For example, if you're targeting people who didn't make a purchase on your site, you could offer them a discount code or free shipping on their next purchase.

You'll also need to decide on the right ad platform for your campaign. Google Ads is a popular choice for many businesses, but you could also choose to run your ads on Facebook, LinkedIn, or another platform. It depends on your goals and the interests or behaviors of your potential customers. With so much learning and expertise required to run these ads successfully, most businesses turn to a professional PPC agency to get the results they need from their campaign.

The Benefits of Remarketing Ads

There are many benefits that come with using remarketing ads as a part of your digital marketing strategy.

     1. Remarketing Ads Are Highly Effective

Remarketing ads are highly effective. In fact, retargeting beats all other ad placement strategies with a 1,046% efficiency rate. That means that for every $1 you spend on retargeting ads, you can expect to see a return of $10.46. When it comes to marketing, that's a pretty good ROI.

     2. Ability to Attract Customers Through Multiple Platforms

Another benefit of remarketing is that you're not limited to just one platform. For example, you can use Google Ads for search remarketing, Facebook Ads for social media remarketing, and LinkedIn Ads for LinkedIn remarketing. By using multiple platforms, you're able to reach potential customers where they are most active online, which increases the chances of them seeing your ad and clicking through to your website.

     3. Increased Brand Awareness

Remarketing ads also have the ability to increase brand awareness. When potential customers see your ad multiple times, they're more likely to remember your brand, which can lead to increased sales down the road. It typically takes 7-13 brand impressions before someone remembers your brand, so it's essential to ensure your ads are seen multiple times.

     4. Target Customers Based on Their Behavior

With remarketing, you're able to target customers based on their behavior. For example, you can show ads to people who have visited your website but didn't make a purchase, people who have abandoned their shopping cart, or people who have been to your website multiple times but haven't converted. By targeting these different groups of people, you can create ads that are more likely to convert them into paying customers.

     5. Most Affordable Advertising Method

Remarketing is also one of the most affordable advertising methods. Since you're only targeting people who have already shown an interest in your product or service, you're not wasting money on ads that no one will ever see. And, since you can set your own budget, you can control how much you spend on remarketing ads each month.

     6. Automated Optimization

Finally, remarketing ads are automatically optimized by the platforms they're run on. For example, Google Ads will automatically show your ad to the people who are most likely to convert based on their past behavior. This ensures that the right people are seeing your ads and that you're getting the most bang for your buck. Plus, by using a PPC agency that will constantly monitor your campaigns and make changes as needed, you can ensure that your campaigns are always running at their peak performance.

Work With Digital Authority Partners Today for Remarkable Results

Digital Authority is a full-service digital marketing agency that specializes in remarketing ads. We have a team of experienced marketers who will work with you to create a campaign that fits your specific needs and goals. Contact us today to learn more about how we can help grow your business with remarketing and other digital marketing strategies.