Alexa for Business: What Every Executive Should Know in 2021
Amazon opened up their tech stack late last year to enable businesses to create skills on top of the Alexa development platform and existing voice-...
Codrin Arsene
Codrin is CEO of Digital Authority Partners. He has spent over a decade creating successful digital strategies for both Fortune 500 companies and startups.
Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing
Articles by Codrin Arsene
Digital Strategy for Law Firms: How to Make Your Practice Stand Out
Digital strategy for law firms has become more important than ever this year. Creating the right digital strategy and appropriately employing avail...
5 Signs Your Mid-Size Company Needs to Hire a Fractional CMO in 2021
In 2021, marketing has become one of the most complicated and fraught business functions of any organization. Do it right and you will find new cus...
How a Fractional CMO Can Improve Your Bottom Line
What do people mean when they talk about marketing? People speak about it as if they know what it means, but actually, the term means many things t...
5 Things a Fractional CMO Will Do For Your Business
Some companies try to DIY or outsource their marketing efforts, but the serious ones recruit serious leadership to produce serious results from the...
Reasons to Hire a Fractional CMO in 2021
A new year brings new goals for businesses. Some businesses want to create new revenue streams while others will commit to reducing turnover or hir...