Why Fractional CMOs Are Attractive to a Mid-Size Business (DAP)
Hiring a full-time Chief Marketing Officer (CMO) can be quite expensive. If you are a mid-size company, you might not even need a full-time CMO — t...
Codrin Arsene
Codrin is the Chief Marketing Officer at Digital Authority Partners. He has spent over a decade creating successful digital strategies for both Fortune 500 companies and startups.
Expertise: Product Management, Artificial Intelligence, Healthcare Digital Transformation, Analytics, Marketing
Articles by Codrin Arsene
Fractional Marketing Director: All You Need to Know
Mid-sized companies and enterprises often field an in-house marketing team, up to and including a marketing director, CMO (chief marketing officer)...
How to Choose the Right Fractional CMO
Choosing the perfect fractional CMO is crucial to the success of your business. If you hire a fractional CMO that doesn’t have experience in your i...
Benefits of Bringing In a Fractional CMO
Recently, it’s become more popular to hire a fractional CMO. Many see outsourcing as a viable way to bring expert skills into your business without...
Ways You Can Build a Healthcare App That Users Will Love
With almost 6.6 billion people owning smartphones, everyone is now more connected than ever. As a result, we can connect with friends and family ar...