Everything To Know About White Label PPC Partners Right Here
If you’re already running your own PPC agency but don’t have the time to do all the work, you might consider using white-label pay-per-click (PPC) services. Let's talk about white-label PPC in this guide. We’ll cover:
- What white label and gray label PPC are
- Various white label PPC services
- How white label PPC works
- Mistakes in taking white label PPC services
White-label PPC service takes the headache out of hiring a full-time team or a freelancer. If this sounds good, then this guide is for you.
If you want to learn how Digital Authority Partners can increase your PPC effectiveness, watch this video!
What Are White and Gray Label PPC Services?
White label PPC services are outsourcing PPC activities to a third party. This third-party provider produces the ad campaign your customer needs. However, these services will show your brand name rather than the third party’s. On the other hand, gray label PPC services will reflect the third-party service provider’s brand name rather than yours.
Gray label providers have more control over account customization. But for complete personal branding to establish your strong brand, white label PPC services are the best way to go.
What Services Do White Label PPC Service Providers Offer?
Most white-label PPC providers offer the following add-on aside from their base packages.
- Building landing pages
- Tracking calls made through your ads
- Creating ad banners
- Adjusting your campaigns
- Creating creative content/native ads
- Providing proprietary ads solutions
With these services, you can create a comprehensive PPC package that you can resell. They also ensure you can cover all PPC platforms, such as Google ads, Facebook ads, YouTube ads, and Instagram ads.
It would be best to find out which platform your clients prefer. After you know your client’s preferences, look for the right white-label service provider to help you meet your client’s paid ad goals in no time.
How Does White Label PPC Work?
White-label PPC services follow a streamlined process. The steps vary depending on the agency. The process comprises the following:
1. Submitting Your Order
Suppose you have arranged for a white-label PPC company to help you. The first step would be submitting your order to the white-label PPC agency. These new orders could be for one or several of your clients at a time.
The submission of orders also varies from one white-label PPC agency to another. Some may ask you to fill out a form, while others require email submission.
2. Setting Up Your Campaign
Once all order details have been laid out, the white-label PPC provider will start working on your campaign requirements. Depending on your order, they could begin with thorough keyword research, determine ad tracking codes, and add creative content.
3. Launching Your Campaign
Before you launch the campaign, check all the materials against your order from the service provider and your client’s order. Be sure you have properly branded them too. Do the same if your agreement with the third-party service provider is for them to launch the campaign. Check the materials and ensure they meet the order requirement and that your brand name is there.
4. Optimizing Your Campaign
The white-label PPC agency can also be your strategy consultant. They can help you optimize campaigns by ensuring the keywords are working. Depending on how the ads perform, they may make changes and adjustments in optimizations to help your clients achieve their paid ad goals.
5. Monitoring and Reporting
The white-label PPC agency will monitor the ad analytics for you. Following that, they will provide you with reports on the campaign's performance. You can forward these reports to your customers as soon as you're ready.
These agencies have the most advanced tools and software to create and monitor powerful PPC campaigns so there’s no need for expensive subscriptions. Usually, you receive reports via email, but other white-label PPC providers may invite you to a Zoom meeting or Skype call to present reports.
Mistakes To Avoid When Choosing a White Label PPC Agency
White-label PPC agencies vary in different ways. You must compare various agencies and check their qualifications to pick the best one for your clients. Avoid the following mistakes when selecting the best white-label PPC provider.
1. Not Checking Agency’s Knowledge of the Target Audience
A good background of your client’s audience is crucial to creating successful campaigns. A white label company should take the time to understand your client’s market too, including needs, buying behaviors, product or service preferences, etc. You may end up losing more clients instead of growing more if you make this mistake.
2. Selecting a Cheap White Label Service
As they say, you get what you pay for. Cheap work is not worth your time. You might end up spending too much time fixing the agency's mistakes. It's better to pay an expert white-label PPC service provider who knows the best processes and provides the most efficient services.
3. Using Virtual Assistants To Handle White Label PPC for You
You might feel tempted to hire a virtual assistant or VA to handle PPC work for you. Although a VA is good at many things, they are not as efficient in creating ad strategies. A white-label PPC specialist knows the latest trends and uses the best strategies for success.
4. Poor Reporting Process
You need a white-label PPC agency that will provide transparent reports and is always available for any clarifications. Poor reporting will also affect the way you update your clients. It can reduce client confidence that you can deliver their expected campaign results.
A white-label PPC provider must have a reporting list that includes the date range, campaign goal, conversions, and cost-per-acquisition or CPA. Also, part of a PPC report is general traffic metrics such as bounce rates, time on page, and more. Consistency is important in reporting. A good provider must set up regular report schedules and follow them.
We have covered everything you need to know about white-label PPC services, including how this strategy works. The list of common mistakes to avoid will help you find the best white-label PPC provider to partner with.
With all these in mind, you're now more confident in taking white-label PPC and choosing the right provider for your clients’ needs.
Do you have more questions about white-label PPC services? Contact us for professional white-label PPC services today.
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