PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
What Is an Inbound B2B SEO Agency?
There are many ways to market your business. One of the most popular and effective methods is inbound marketing, which many companies turn to B2B SEO agencies for help with. What is inbound marketing, and what does a B2B SEO agency do? We'll answer those questions, discuss the benefits of hiring a B2B SEO agency, and offer some advice on choosing the right agency for your business. Then, we'll take a look at some of the most frequently asked questions about B2B SEO agencies.
What Is Inbound Marketing?
Inbound marketing focuses on getting found by customers instead of seeking them out. Driven by content and SEO, inbound marketing creates helpful content that will rank highly in search engines. When people search for topics related to your business, they're more likely to find your website. There are many different inbound marketing methods. Common examples include blogging, social media, email marketing, helpful guides, ebooks, infographics, and other forms of long-form content.
SEO is a huge part of inbound marketing, but so is social media. Platforms like Instagram, TikTok, and YouTube play substantial roles in inbound marketing. Using social media, you can reach completely new and different audiences. Plus, you don't have to pay for the ads on these platforms; you can begin making content for free and let the algorithm bring inbound leads.
What Is a B2B SEO Agency?
A B2B SEO agency is an inbound marketing agency that focuses on ranking your business higher in search engines. Their main goal is to increase your organic traffic and drive more leads to your website. They also take care of the necessary content creation and SEO so you can focus on running your business.
Not all B2B SEO agencies are created equally. That’s why it's essential to choose an experienced and reputable agency that delivers results. You should also confirm that the agency you choose specializes in B2B SEO; while some general inbound marketing agencies may claim to be experts in this area, they may not have the level of experience or knowledge that a proper B2B SEO agency does.
What Are Some Benefits of Hiring a B2B SEO Agency?
There are many benefits to hiring a B2B SEO agency. We've listed the major ones below.
- You save time: By outsourcing your inbound marketing to a B2B SEO agency, you can focus on other aspects of your business.
- You get expert help: When you hire a dedicated, proven, and reputable B2B SEO agency, the agency will create content that ranks well and drives traffic.
- You see results: With the help of an experienced team, you can achieve your inbound marketing goals, see results, and grow your business.
Frequently Asked Questions About B2B SEO Agencies
Here are some of the most commonly asked questions about B2B SEO agencies.
1. What’s the Difference Between a B2B SEO Agency and a General Inbound Marketing Agency?
The main difference is that a B2B agency specializes in business-to-business operations. When it comes to SEO, the industry you work in matters. That's because the competition in your industry, your current level of SEO, and your target market all play a role in improving your ranking. A B2B SEO agency will understand how these factors work together and create an appropriate, customized plan for your business.
2. How Do I Choose the Best Agency for My Business?
The best way to choose is by doing research. Make sure to read reviews, ask for referrals, and compare prices. You should also have a good idea of your inbound marketing goals before you start talking to agencies. This will help you find an agency that's a good fit. Once you start comparing agencies, be sure to ask the right questions. Schedule consultation calls with a few different agencies to understand how they work and what the levels of communication will be like.
3. What Services Do B2B SEO Agencies Offer?
The services offered by B2B SEO agencies vary, but most provide content creation, keyword research, link building, and on-page optimization. Larger agencies offer other services that couple with SEO. For example, depending on your budget and the route you'd like to take, some agencies provide PPC ad management, fractional CMOs, and copywriting alongside SEO.
4. How Much Do B2B SEO Agencies Cost?
This varies, depending on the agency you choose and the services you need. However, most B2B SEO agencies charge a monthly fee based on the scope of work.
For example, if you only need help with on-page optimization, you can expect to pay less than if you need an agency to handle your entire inbound marketing strategy.
If you want to increase organic traffic and drive more leads to your website, consider working with a B2B SEO agency. With the help of experienced professionals, you can create an inbound marketing strategy that will yield real results for your business.