As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope.
Marina is an experienced content marketing professional with a proven track record of helping both B2B and B2C companies grow their online visibility, leads, and revenue.
On July 24th, Digital Authority Partners (DAP) and Mixpanel, one of the world’s leading product analytics platforms, co-hosted Innovating With Analytics: How Analytics Can Help You Innovate Faster, Act Smarter, and Drive Growth For Your Organization.The event brought together product, marketing and analytics professionals interested in discovering new ways of leveraging data to create an outstanding customer experience.Our panel of experts didn’t disappoint. Maddie Dunlap, Customer Success Lead at Mixpanel, kicked off the event with the three featured panelists: Codrin Arsene, CEO of Digital Authority Partners; Craig Wattrus, UX Lead for Developer Experience at Braintree; and Robbie Abed, distinguished marketing executive and Inc. Magazine contributor.Each shared in detail how they’ve harnessed user behavior data within their organizations to fuel business growth.The panelists also touched on how Mixpanel’s user-friendly analytics platform helps companies enter the Innovation Loop, ahighly-effective method of using audience data to drive business growth. “Hopefully this presents you with a path to innovation in your organization,” said Arsene.“You might start off with an idea, but it’s critical that you test it to understand why it is (or isn’t) working. And then you measure and keep iterating. This is how companies improve and get better product performance.”The panel discussion was followed by a Q&A session.Attendees took turns asking questions about some of the biggest challenges they’ve experienced implementing and managing their analytics programs — and received actionable advice from our speakers.At the end of the evening, everyone had the opportunity to mingle and exchange ideas over cocktails and hors d’oeuvres.Guests made new connections and enjoyed the skyline views over cocktails.
Want To Meet Our Expert Team?
Book a meeting directly here
Like what you just read? Share this article with your network and friends.
One of our consultants will get back to you within 24 hours.
Manage Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
