Innovating with Analytics: An Evening with DAP & Mixpanel
On July 24th, Digital Authority Partners (DAP) and Mixpanel, one of the world’s leading product analytics platforms, co-hosted Innovating With Analytics: How Analytics Can Help You Innovate Faster, Act Smarter, and Drive Growth For Your Organization.
The event brought together product, marketing and analytics professionals interested in discovering new ways of leveraging data to create an outstanding customer experience.
Our panel of experts didn’t disappoint.
Maddie Dunlap, Customer Success Lead at Mixpanel, kicked off the event with the three featured panelists: Codrin Arsene, CEO of Digital Authority Partners; Craig Wattrus, UX Lead for Developer Experience at Braintree; and Robbie Abed, distinguished marketing executive and Inc. Magazine contributor.
Each shared in detail how they’ve harnessed user behavior data within their organizations to fuel business growth.
The panelists also touched on how Mixpanel’s user-friendly analytics platform helps companies enter the Innovation Loop, a highly-effective method of using audience data to drive business growth.
“Hopefully this presents you with a path to innovation in your organization,” said Arsene.
“You might start off with an idea, but it’s critical that you test it to understand why it is (or isn’t) working. And then you measure and keep iterating. This is how companies improve and get better product performance.”
The panel discussion was followed by a Q&A session. Attendees took turns asking questions about some of the biggest challenges they’ve experienced implementing and managing their analytics programs — and received actionable advice from our speakers.
At the end of the evening, everyone had the opportunity to mingle and exchange ideas over cocktails and hors d'oeuvres.
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