Landing Page Design and Tips for Ecommerce Stores

You want more inquiries for your e-Commerce shop and reach the sales quota this month. This prerequisite is the common need for small and medium enterprises that have been combatting the effects of the pandemic through ecommerce.

Inquiries and closed deals are becoming more challenging to achieve as people become more conscious of their expenditures and prefer to buy necessities and profitable assets in the long term.

What you need to do is create a need out of your product, given the specific circumstances of your target market. Then, conduct systematic research to track your target market's lifestyle and socio-economic status changes.

Through this, you will know how your brand can adapt to the changes of the times.

1. Make some adjustments and create promos that will address one or two of the current needs of your target audience. 
2. Rewrite the message that connects to your clients and promotes the ad through the media channels they are in now. 
3. Upgrade your website design into a responsive one. 

Most people are into their smartphones as they check their social media profiles and surf some sites. As a result, you may want to refocus your efforts to optimize your internet marketing campaigns to lead your target market to your website and social media pages.

Designing a responsive website design with built-in Search Engine Optimization (SEO) links will go a long way in catching your attention and leading them to purchase your product or service. Doing business on the internet is the trend nowadays and redirecting your efforts in digital marketing is the best solution for today's economic restructuring. 

Creating your website’s landing page design should be clean, clear, and easy to navigate. Ask your web developer to make it responsive, so the site fits the screen of any mobile device, whether smartphone, tablet, or laptop.

The website's landing page design must appeal to your target audience and embody that image you want to showcase for your site. In addition, the overall look, feel, and movement must go with how your target audience acts.

For example, the landing page website layout must be in an E pattern because most people would look at the website from the top, then left, going to the right, then downwards. Remember this natural eye movement as you place photos, text, and graphics in the layout. 

Consult with an Ecommerce SEO agency to help you design your online store. 

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

Here are more tips for designing your website landing page with SEO strategies:

1. Place a Maximum of Four Items per Row

Avoid overcrowding the screen with lots of photos in a row. Instead, one or two featured images will be great on a smartphone screen. 

If you have many variations for each style, you can place three to four photos to flaunt the color and size options. Use high-definition images and make them available in high pixels and sizes. Make sure to upgrade your website into ecommerce to accommodate the high features needed to upload bulk photos. 

2. Integrate SEO Strategies

Your design will be wallpaper if the website is not optimized. Ask your web development team to apply Search Engine Optimization (SEO) strategies to make your site visible on the internet and reachable by users. 

The SEO will help inform search engine crawlers about your site’s purpose and services. The crawlers will identify your main page and inner pages with enough tags and links. 

Ask your SEO Specialist to put meta tags, internal links, external links, and optimized content so that the search engines can better recommend your site according to the keywords you have included in the tags.

Meta tags are keywords written along with the programming code that provides vital information about your website portfolio and services. The title, URLs, heading, description, images, and other media like videos and audio files contain meta tags.

The tags help signal what the crawlers can expect from your site, and the search engine recommends your site to the users who have entered their queries in the search bar. 

Having SEO propels your site to become reachable by your target audience. Without SEO, your website remains a pretty wallpaper. Optimize the product landing page and the rest of the pages to boost sales for your ecommerce site. 

3. Organize Your Data 

Fashion your content highlights the brand's name, product name, control code, and critical distinguishing feature. Then write a short description of the product. Next, mention the price, the ratings, and then the feedback. 

Upload clear photos in high definition and larger pixels to accommodate the Zoom function. If your brand has received awards, it will be good to showcase them on your website.

However, keep your landing page concise with only the essential information posted. Then, add the call to action buttons in the upper right areas and have the payment gateway ready to process payments. 

4. Offer Various Payment Methods

Other customers would only pay using the method that they are familiar with. So, try to include as many payment options as possible. Have a walk-through guide on the payment process, so customers who want to try using a different payment method can feel comfortable using it.

Educate the customers paying using the digital gateway you have on the website and convert their traditional money into e-currency. Eventually, expect digital money as people cope with the new standard. 

5. Upgrade Your Responsive Web Design with AI

Add a higher level to your usual responsive design by integrating Artificial Intelligence (AI) in the chatbox, personalization, customization of recommended products, auto-fill forms, location tracking, and retargeting.

Artificial intelligence with your responsive design can create a superb customer experience for your target audience. For example, when your customer swipes through new product releases that match their preferences and a ready check-out page prompts their screen, paying it online will be of many conveniences. 

Create easy-to-follow purchase steps for your clients, and you will begin to see a growing number of inquiries and closed sales.  

Having an outstanding responsive website design for your product landing page and effective SEO strategies will help boost sales and grow your customer database. Partner with a Digital Marketing Agency today to help you get started with your website design and SEO campaign.