4 Mobile App Trends That Changed the Industry Last Year
The mobile application development industry is constantly evolving; 2021 continued that movement. Although new trends like AR (augmented reality) and AI (artificial intelligence) may be the most significant talking points of recent years, several other mobile app development trends truly took off in 2021 and will continue to change how all of us are at mobile applications moving forward.
Whether you own a business that needs to create a mobile application or you are a mobile application reseller yourself, it's essential to stay on top of the hottest trends so you are fully equipped to meet the demands of your customers. Plus, with more than 2.87 million mobile applications available on the Google Play store, it's essential that you make the best impression on new users if you want to stay ahead of your competition.
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Let's take a look at the top four mobile app development trends that took over the industry last year!
Chatbots have been on the web for more than ten years at this point but have significantly advanced within the last few years. Chatbots are computer applications users can interact with via chat messages on their phone or desktop. Most of these programs can answer questions or provide information to users; some may be sufficiently advanced to allow you to purchase items or make reservations.
With the chatbot market consistently growing at more than 24% each year, it's expected that chatbots will become a much more significant part of our daily lives in 2023 and beyond. Many businesses can utilize a chatbot within their mobile application to handle basic requests, giving users the ability to check weather, order food, or make reservations through their mobile applications. This will help to give your business an edge when it comes to customer retention and growth.
As applications become more advanced, users will expect more from their mobile applications. The best way for mobile app developers to keep up with user demands is through artificial intelligence software. In its simplest form, artificial intelligence is a technology that allows computer applications and devices to perform tasks normally associated with human intelligence.
You might have associated the use of AI with robots and machines up to this point. But you will be happy to learn that AI can do far more than automate tasks. At its core, artificial intelligence is an advanced form of computer learning and logic that can help devices make decisions based on data sets and variables.
When it comes to mobile applications, AI can be integrated in almost unlimited ways, including speech recognition, face detection, sentiment classifications, predictive maintenance, and more. By creating applications that improve the way users interact with your company, you will see a massive increase in user loyalty and brand awareness.
On-demand mobile applications have been available for a while now. The success of Uber and other similar apps has brought about a massive simultaneous demand for on-demand mobile applications. In 2021, we saw tons of new businesses offer on-demand services via mobile applications. These have now started to dominate the marketplace.
In fact, users spend $57.6 billion per year using on-demand services. This is set to increase in 2023. These types of applications can be used in many industries such as transportation, food delivery, house cleaning, laundry, fitness, massage therapy, and much more. So, if you want to give your customers a new way to interact with your company, it's a brilliant idea to create an on-demand mobile application or branch of your existing company.
If you want to offer your customers the most up-to-date and efficient shopping experience, it's time for you to embrace mobile eCommerce! Although this trend has been around for a few years, it's poised to grow even further in the near future. So, if you want your company to stand out, you want to allow customers to order via a mobile application instead of only offering a traditional web e-commerce format.
By allowing your customers to book or purchase directly through an application, you can help make their lives a little bit easier while simultaneously growing your business. Not only does it allow you to expand your customer base and boost your marketing efforts, but it also allows you to provide a customized shopping experience that traditional websites cannot. You can send push notifications to encourage customers to buy, reminders of when an appointment is coming up, and much more.
The Future Of Mobile Application Development Is Bright
What does all of this mean for the future of mobile application development? At base, it means you need to stay up-to-date on current trends and technology if you want your company to excel in the marketplace. With so many new applications released each day, there is no reason why you can't be at the top of your industry either by ensuring you're staying on top of what customers are looking for or by monitoring new trends in the marketplace.
By understanding what types of advancements are taking place each year, you can determine how to improve upon the way you manage and develop applications for your company's needs.
Let Professionals Help With Your Mobile Application Needs
Depending on your business and how experienced you are with mobile applications, you might not realistically have the time or resources needed to design or create one yourself. In that case, it's a good idea to hire our Las Vegas Mobile App Development Agency to help create your app.
Not only are we experts at mobile application development, but we can take care of all of your needs from start to finish: design, programming, testing, and more. By having everything completed in-house, you can be sure your needs are met and that work is quickly completed.
So, if you're interested in having a professional team to help you develop an application for your business or even branch out into on-demand mobile applications, contact Digital Authority today!
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