• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Manufacturing
    • Government
    • Legal
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
Differences Between On-Page vs. Off-Page SEO
on page seo_Website traffic and search engine optimization terms
Marketing & SEO
December 5, 2022

Differences Between On-Page vs. Off-Page SEO

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and...
Read more

Get in touch with Marina

SEO
1356 views
Avatar for Marina Turea
Marina Turea
Content Project Manager
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content marketing professional with a proven track record of helping both B2B and B2C companies grow their online visibility, leads, and revenue.
Read Less

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

While researching and implementing SEO changes, you’ve probably stumbled across the terms on-page and off-page SEO. But what do they mean? If you work with an SEO agency, they’ll tell you how incredibly important both are to the success of your website's rankings.

Suppose your website is well-optimized and ranks in the top positions for the most relevant keywords. In that case, you will drive more traffic than your competitors. It sounds simple and easy, but with over 200 ranking factors, there's a lot of work that goes into SEO.

In this article, you’ll learn what on-page and off-page SEO are, why they’re so important, and the techniques you need to implement for each.


Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!


 

What Is On-Page SEO?

on page seo_on page seo search engine optimization on-page

Essentially, on-page SEO is all the elements of search engine optimization under your control. It is a set of practices you must implement to give your website the best chance of climbing the rankings.

Overall, the mission of on-page SEO is to improve user experience and make it easier for crawlers to index pages correctly.

On-Page SEO Techniques

     1. Core Web Vitals

Core web vitals are one of the latest additions to Google's assessment of your website. The algorithm uses these metrics to understand the quality of experience your website offers. These include:

  • Cumulative Layout Shift (CLS) measures the visual usability of your website. The monitoring is how much – if any – the design moves during scrolling: the less movement, the better.
  • Largest Contentful Pain (LCP) assesses loading times. Here, Google reviews how long it takes for the most prominent image or text block to load on any page.
  • First Input Delay (FID) tests how long it takes for a web page to become active once all elements are loaded.

     2. Loading Speeds

As part of core web vitals, focusing on page loading speeds is one of the on-page SEO techniques.

Nowadays, the Google algorithm focuses on user experiences, and as users, we expect websites to load quickly. Therefore, optimizing the size of your image files and reducing third-party code are the most common fixes for slow websites.

You can use Google PageSpeed Insights to test the loading speed of your web pages.

     3. Content Quality

Is your content valuable? Is it easy to read? Is it relevant to the search term used? Is it unique? These are the questions the Google algorithm asks when it crawls your website. If you can answer yes to all four questions, then your content should be deemed quality content. If not, you need to work to improve.

     4. Mobile Responsiveness

Over 50% of searches are mobile, so it’s no surprise it’s now a crucial ranking factor. Essentially, the aim is to ensure your website looks and works perfectly on all devices. That means no content falling off the sides of the page, the text is a readable size, and all clickable elements work.

You can get a detailed assessment of your website using the Google Mobile-Friendly Test.

     5. Internal Linking

Most people know the importance of external links and backlinks but often neglect an internal linking strategy. To make it easy for users and bots to navigate your website, you should direct them to further relevant content throughout their journey. In addition, no page should be a dead end – this means bots will stop crawling, and users could choose to exit your website.

     6. Title Tags & Meta Descriptions

Title tags and meta descriptions are the content users see in Google SERPs. Crawlers also use this to understand the purpose of each web page. For example, when searching for content relevant to a user's query, Google uses the title tag to decide which pages to show.

On the other hand, meta descriptions are looked at by Google. Still, encouraging users to click on your listing over competitors.

     7. Header Tags

The most prosperous text on your website pages is header tags – H1 to H6. First, Google uses these to assess your content's relevance to a search term quickly. Also, they help users easily navigate a page and find the content.

     8. Image Alt Text

Alt text is another crucial on-page SEO technique. It describes images for people using screen readers – usually the visually impaired. Additionally, suppose a browser fails to load an image. In that case, the alt text will appear instead, telling crawlers and users what they should see.

What Is Off-Page SEO?

off page seo_off page seo search engine optimization off-page

Off-page SEO is a set of techniques that focus on promoting your website and brand across different areas of the internet, not including your website — for example, social media, backlinks from other websites, unlinked mentions, and Google Business.

Off-page SEO creates trust, credibility, and validity in your brand and content.

Off-Page SEO Techniques

     1. Social Media

Google indexes all the major social media platforms within its results pages. However, it does not list posts within its organic rankings – you’ll only find profiles. Therefore, you don’t need to include SEO keywords in your social content.

Also, the number of likes, follows, shares, comments, and subscribes doesn’t impact SEO rankings. Instead, social media is best for increasing brand awareness, which, in turn, improves the number of people searching for your brand on Google.

     2. Backlinks

Backlinks are one of the most impactful ranking factors when another website links to you.

The Google algorithm sees this as an endorsement, someone else recommending your content as valuable. Here, you must consider quality over quantity.

You aim to get high-authority domains to link to your content. However, suppose you pay for links or use spam pages to increase your number of backlinks. In that case, you'll be penalized rather than rewarded.

     3. Unlinked Mentions

Much-like backlinks and unlinked mentions are off-page SEO techniques designed to drive trust and credibility. However, unlike backlinks, they don’t improve your position in SERPs.

The task for you with unlinked mentions is to convert them to backlinks. Alternatively, they are a passive method of increasing brand awareness.

     4. Google Business

Formerly known as Google My Business – Google Business is a public listing and profile for your company that appears in any local-related searches. A massive 46% of searches are looking for local information. Suppose you can get your business to rank as one of the top recommended companies. Then, you'll bypass all organic rankings and appear at the top of SERPs.

In Summary

When looking at on-page vs. off-page SEO techniques, you must remember they’re both crucial to claiming high-ranking positions. So often, many people focus on on-page SEO and neglect off-page, but we can help you master both.

Get in touch with our expert SEO agency team – we’ll devise a strategy to improve your SEO performance.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

seo partner_Shot of smart business people working with plans while talking of their new design business in the office
Marketing & SEO
Mar 27, 2023
Conquering the San Diego Market With a Great SEO Partner

San Diego is a vibrant city, home to competitive industries like health and medical, sports and active lifestyle, and...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
ROI_ROI Return on Investment Finance Profit Success Internet Business Technology Concept.
Marketing & SEO
Mar 27, 2023
Why Hiring a San Diego SEO Firm Is Best for Your ROI

Marketers use various metrics to evaluate the success of campaigns. One of the most straightforward ways to gauge pro...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
san diego boat rental_San Diego, CA USA - July 9, 2022: View of the SeaWorld Marina from the Bayside Skyride gondolas at SeaWorld San Diego.
Marketing & SEO
Mar 27, 2023
Hire San Diego Local SEO Firms for Top Sail Boat Rentals

The demand for sailboat rentals in San Diego is on the rise. With more people taking up boating as a hobby, opportuni...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
420 West Huron, 1st Floor
Chicago, IL 60654
(312) 820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(888) 846-5382