7 Real Estate SEO Tips That Sell

Nowadays, homebuying is simpler and easier thanks to the web. With a computer or just your mobile phone, you can easily find real estate that fits your budget and preference. You can immediately contact sellers to arrange a deal, or you may use the service of a real estate agent to find your dream property.

If you’re a real estate agent or a realtor, you want to enhance your online presence, target your market better with the latest strategies. When setting up your real estate business’s presence online, one of the most effective, time-tested techniques is SEO or search engine optimization specially developed for real estate companies. 

With SEO, you can reach home buyers eager to find the home of their dreams. You can take advantage of mobile home searches and position your real estate company higher than your competitors. Homebuyers will see you in search engine results with the proper real estate SEO. If your real estate company is focused on Las Vegas, a local Las Vegas SEO agency is your key to digital marketing success. 

A professional SEO agency will use the following strategies.

Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!

1. Use the Best Targeted Keywords and Key Phrases

Google and other search engines rank sites using many factors. One of these is the use of targeted keywords and key phrases. Using keywords that describe what you do or what services or products you offer helps search engine bots find and index you.

But this strategy is not about stuffing your website with keywords and key phrases. It’s about using the correct keywords and placing these in the right places in your content.

SEO starts with searching for the most profitable keywords using Google Ads Keyword Planner. This tool helps you find the best keywords according to your market, services, and other relevant information. These keywords often look like those your customers use to search for businesses online.

For a real estate company in Las Vegas, keywords and phrases like the following may suffice.

• Homes for sale in Las Vegas
• Las Vegas luxury homes for sale
• Best value apartments in Las Vegas
• Pet-friendly apartments for rent in Las Vegas 

Note that the keywords and phrases include the location, the desired service, and descriptive words. These long-tail keywords will help you rank better online. When you have your keywords and long-tail keywords ready, it’s time to place these in the right places for easy indexing.

Your primary keywords should be in your page title, meta description, and URL. They should appear in subheadings, image descriptions, image alt tags, and other media descriptions. Your keywords should be in your content’s introduction, somewhere in the body, and the conclusion.

These practical ways to position your keywords for SEO purposes are not about keyword stuffing. Google penalizes websites that stuff keywords and rewards sites that plan their keyword use carefully. You can guarantee a better ranking on Google's search pages by following these techniques.

2. Consider Quality Over Quantity

Google prefers websites that provide a better visitor experience, and visitors are more likely to return to your site if you offer updated, relevant, and original content.

Your website for Las Vegas real estate may post the following content: 

• The state of local residential or commercial real estate in the city
• Reasons why Las Vegas is a great place to live 
• The latest Las Vegas housing costs. 
• How to find the right home, 
• How to get a home mortgage 

Make your content readable, practical, and friendly, as if your visitors are talking to a personal expert.

3. Use Online Real Estate Tools

Make your website a one-stop-shop for Las Vegas real estate by using tools like mortgage calculators, home finder tools, home loan tools, etc. With these tools, your visitors don't need to open another tab to find what they need, and you can keep guiding your visitors during the home buying process.

4. Videos and Images on Your Website

Quality content is not limited to texts, blogs, and how-to posts. Use creative content such as short videos and stunning images to convey your message. Instead of just posts, add images of various homes for sale. You may also include a virtual tour option for selected properties or a video tour. You can use images or infographics to explain complicated things like applying for a home mortgage or a housing loan, 

It would be best to use all-original images and videos as your content. Go to the actual site and take photographs of the property. And of course, create good descriptions of each property and make sure to use your main keywords or long-tail key phrases.

5. Optimize Your Website for Mobile Browsing

Most people use their mobile devices to find what they need, even when looking for homes to buy or sell. It would be a waste not to take advantage of this trend! With an experienced Las Vegas real estate digital agency, you can optimize your website to work on mobile devices and be viewed on any size screen. Your visitors should get the same high-quality user experience whether using their computer, mobile phone, or tablet.

6. Start Building Backlinks

Google also rewards backlinks with higher rankings. To start building your backlinks, advertise your real estate business on reputable sites or contribute your opinion on high-ranking sites. Reach out to local media or top broker sites to slowly create your backlinks.

7. Include Social Media

Stay active on social media. Post exciting updates, answer followers' questions and create related shorts. Guide your visitors by adding your website link to your posts and social media access buttons to your website or blog site.

Final Words

These real estate SEO tips will surely help you make the most out of the local market. These practical techniques will drive more visitors and effectively improve your ranks. Use a Las Vegas digital agency to excel in the local real estate market. Avoid costly marketing strategies with a trusted local SEO agency,