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How You Can Make Your E-Commerce Shop Rank for Google’s First Pages
The best way to achieve your goal of ranking high on a Google search is by applying search engine optimization (SEO) and by optimizing your social media pages. To achieve this, you will need to fix issues with your website’s links, content, page responsiveness, and images.
Even if your website is relatively new, you may still need to make improvements. You or a contracted website design service will make these changes via a content management system (CMS).
Ideally, a paid site-building service will have already implemented many of these aspects into your website. Still, it won’t hurt for you to review its content, responsiveness, and functionality. The following are things to consider when raising your site’s Google search ranking.
- Make Your Website Design Responsive
People access the internet from various devices, and your website must function as intended on all of them. Mobile devices are now the most frequent way people access the internet; they need information on the fly, and frequently they can’t wait till they get home to find it.
Your website needs a flexible and well-balanced layout and may be above the technical skills of many do-it-yourself business owners. Don’t hesitate to seek out professional advice and services.
While your web developer should already ensure that the site works on PCs, smartphones, and tablets, it never hurts to reiterate its importance. A responsive design helps make the text readable and clear and gives you a balanced combination of text, images, and videos on the screen. The images should fit your screen, and you shouldn’t need to scroll left to right to see the rest of the media content.
Increase Site Speed
We live in an age where we expect immediate results, including when searching for information online. Search engines and internet users want fast download times. People don’t stay on slow pages.
Sites that load quickly and efficiently rank higher in search results. They have lower bounce rates and higher conversions because their site loads within an acceptable time.
Conduct a site speed test to ascertain your website’s load time. Several elements could cause a slowdown on your site, from having images that are too large to too many redirects.
Work on the Meta Tags
Meta tags simply describe the content on a web page, and it is through them that search engines determine what the page content is. They are vital to SEO and achieving high search rankings.
The two most important meta tag types are title tag and meta description. The title tag is the description in blue at the top of each item in a search results list and is usually less than 72 characters in length.
A meta description is approximately twice as long and gives a more in-depth explanation of your page. These are the longer page description of each item, usually in black.
When writing meta tags, it is essential to use keywords but not overuse them. Stuffing keywords into meta tags can lead to lower search rankings. Do not go over the recommended character counts; the search engine will cut excess text. Each page should have its own page-specific meta tags.
Integrate Your Website and Social Media Sites
An excellent way to optimize a website is to connect it to social media sites such as Facebook, Twitter, YouTube, Instagram, and Tiktok. You or your web designer can add the URLs from your social media sites by going to the site’s CMS. Your site’s visitors can then easily navigate between your website and your social media pages
Place your social media buttons strategically on your website and ensure that you mention your website URL in your social media post. Intentionally create content and posts that point to and from your website and social media sites to exchange links.
Have Regular Blogs and Vlogs
Another way to improve your Google search rankings is to increase the activity on your website by posting blogs and video content. You can also add links to relevant sites to encourage further reading or actions. Remember to add external links that interconnect to other sites and users on the internet.
A backlink is a link between websites, and one way to gain backlinks is by inviting bloggers, vloggers, and other influencers to mention your website and social media pages. Participate in local community events so that you increase mentions about your brand. You can also fuse hashtags and keywords when writing your descriptions.
Register in Google My Business
Google My Business helps websites increase their local and regional visibility. By registering, you can reach out to customers in your immediate vicinity. Using this local marketing strategy helps improve daily inquiries and leads.
There are times, like looking for a place to eat lunch or for a store with an item in stock you need today, that being able to search locally is indispensable. The development of local delivery services, like Uber and DoorDash, means that items are delivered promptly.
Local e-commerce marketing may be more important for many businesses than promoting the company on a broader stage. These are the customers who leave online reviews and share their opinions by word of mouth. Please encourage them to go online to write a review, but be ready to offer solutions for any negative reviews.
Search engine crawlers include reviews in search result rankings. Consistently having positive reviews raises the chances that your website will rank on the first page of search results.
Optimize Each Product Listing Page
It is best to feature your best-selling product or service on the main page. Optimize the entire product listing page to ensure that all links to specific products function as they should. Write a unique description for each product and avoid duplicate content. Organize the categories and reflect them in the URLs for each page.
These are some of the strategies you can follow to rank on Google’s first page. You can innovate techniques according to the specific goals of your SEO marketing campaign. Your brand and company vision will also influence how you design your e-commerce marketing. You can consult an e-commerce SEO agency to help you implement the best solutions for your online business.