7 Steps to Guarantee SEO Agency Excellence
Hiring an SEO agency can help you promote your business online. An optimized site can improve your visibility so that your customers easily find your business, recognize your brand, and buy your products or services. However, like other online marketing strategies, SEO requires time and resources to reap success.
With an expert SEO agency, you get guaranteed success with your website optimization efforts and take you closer to your digital marketing goals. Let's explore the seven steps to ensure SEO agency success.
Want to learn more about the Digital Authority Partners approach to SEO? Watch this video!
1. Decide What Qualities Your SEO Agency Must Have
Every business and every website is unique. You could have an ecommerce site selling products or offering services or an information website that provides your audience with the latest and most useful information. But no matter what website you have, an SEO agency has the qualities to help you achieve your marketing goals.
Thus, the first step to finding the right SEO team is identifying agency qualities to see if these are an excellent fit for your marketing needs. A good SEO firm will tell you their plans for your website after an SEO audit. You don't need to wait for their report; they will immediately contact you for their services.
A good company will never overpromise. Instead, they will highlight the good things and the bad about your website and lay out their plans to improve your organic search ranks.
Here are a few ways to identify SEO agency qualities:
- Check the SEO agency website About Us and FAQ sections.
- Look for clues from customer reviews and testimonials.
- Ask relevant questions during your meeting. A one-on-one meeting would be an excellent way to understand an SEO firm better.
2. Determine The SEO Agency’s Services
SEO companies offer website optimization services to improve visibility, increase ranking, and boost traffic. These services could be one-time or ongoing to optimize SEO and enhance organic search traffic and visibility.
Almost all SEO firms offer on-page, off-page, and technical SEO services. However, some firms may focus only on a particular service like off-page SEO or technical SEO. A few examples of specialized SEO services are local SEO, ecommerce SEO, SEO audits, and voice search SEO.
Most companies may find all they need from traditional SEO agency services. But if you have an ecommerce site, it's best to select a firm specializing in ecommerce SEO.
Here are a few tips to get you started.
- Select an SEO company that will provide audit services. If this is not stated, contact the company and ask.
- Choose a company that will provide competitor analysis along with its SEO services.
- Choose an agency that can offer customized strategies to maximize your ROI.
- Go for an agency with transparency. Ask for monthly reports and meetings as much as possible.
3. Ask About Agency Experience
It would be best if you had an SEO agency with a deep understanding of your industry and customers. They know the ins and outs of digital marketing in your specific market and consider the latest marketing trends to create valuable strategies.
With a better understanding of your market, they can help you formulate strategies that focus on your market's needs. They know your market behavior, so they can create content that can engage your audience better.
These qualities allow an SEO firm to provide tailor-fit strategies that will improve your rankings and eventually traffic, brand recognition, and conversion.
4. Consider Customer Reviews and Testimonials
You get a clearer picture of what an SEO firm's previous clients say by checking out their customers’ reviews. Look for reviews from clients with similar industry and marketing needs as yours. Also, take note of customer testimonials usually featured on the SEO agency website.
Reviews and testimonials provide a glimpse of their qualities and the outstanding results of their professional services.
5. Ask Case Studies
Case studies offer an in-depth look at how an SEO agency has helped clients optimize their sites. Studies feature client stats or analytics before taking advantage of the agency's services. These will indicate the significant issues that negatively impact site optimization.
Case studies highlight how the SEO agency was able to resolve their client's issues using their methodologies. These may indicate a summary of the SEO report, analytics, and other vital data to indicate their success.
Usually, case studies are featured on the SEO agency site but if you can't find these, ask these outright during your meeting. You may also contact the agency to ask for their recent case studies.
6. Find out Their Optimization Tools
Website optimization tools can help ease the work of SEO. These tools are also designed to collect relevant information about how users interact with your website. Learning these can help you understand areas of your site that need improvement and work well. Ask an SEO agency about the tools they use and how these can help them optimize the performance of your website.
Most SEO firms use tools like Ahrefs for content marketing and site optimization, Yoast for on-page SEO and content optimization, and Hotjar for better visitor engagement, content creation, and much more.
7. Consider their Knowledge of the Latest SEO Trends
SEO is constantly changing as search engines' algorithms change to accommodate more websites and new user behaviors. Google calls these changes "core updates," released several times a year. These updates ensure that Google provides the most relevant and high-authority content to all searches.
Ask an SEO agency about their knowledge and application of the latest SEO trends. Just a few of the most updated trends include the following.
- Focus on user intent
- Improved content quality
- Using visual content and images
- Site automation such as using chatbots
- Machine learning and natural language processing in written search and voice search
- Improving mobile experience
Follow these steps to ensure you're hiring the right SEO agency for website optimization success. When your site is optimized correctly, you can guarantee higher SERP ranking, more traffic, and a faster audience to paying customer conversions. It's not too late for SEO. Find the right team today.
Want to meet with our team?
Book a meeting directly here