7 Top Benefits of Hiring a PPC Agency
As digital marketing replaces older forms of marketing, businesses are finding they need to turn to professionals to promote their products and services online. This often involves hiring a PPC Agency. Although it is a big step for many small businesses, it is a solid investment in the success of your business. In this article, we will take a closer look at what PPC advertising is all about and outline the seven top benefits of hiring a PPC Agency for your digital marketing needs.
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PPC (Pay-Per-Click) - What Is It?
Pay-per-click advertising is a marketing method in which an ad for your company appears online. You only pay for the number of clicks your ad receives from people interested in what you’re advertising. With PPC, you pay only for the traffic your ad generates. PPC done right can give you a far greater return on investment (ROI)--and for small businesses on a budget, this is a great way to promote your products or services. It also gives you full control over the performance of the ads and your ad budget.
There are three main types of PPC ads. They include:
Text-based ads can be in a variety of formats, including banner ads, sponsored links, and shopping page ads.
2. Display Network
There are also several formats that image-based ads are made into, like sidebars, banners, and footers on websites.
Video-based ads are advertising messages that appear before, during, or after a YouTube video.
The Top Benefits of a PPC Agency
PPC advertising works well for businesses of all sizes. However, developing a successful PPC campaign or series of campaigns is a huge time commitment. This means you’ll be juggling both work responsibilities and marketing responsibilities. A PPC Agency can help you focus on your products and services while marketing your company and taking that work off your plate. Here are a few benefits of outsourcing PPC management.
1. PPC Management Is Not a DIY Project
Maybe in the old days of Google AdWords, you were able to put together a simple text ad and get it online. But today’s PPC platform is a lot more complicated. A PPC Agency has experts within their team that can create the right content for your specific campaign. Sometimes text ads are not enough. Other times, a video ad may be too much. With a PPC Agency in your corner, those decisions can be made on your behalf and not take up a lot of your precious time. Anything DIY will. PPC is not DIY.
2. An Agency Chooses the Right Ad Format
So, let’s expand on the ad format a little. Google permits different types of text and video ads. This is great if you know which format works best for what you are trying to generate leads or gain conversions with. And it can take months of testing to figure out which one works best. Chances are you don’t have the time to figure this out. Hiring a PPC Agency takes that task off your table and allows experts on the topic to explore, test, experiment, and determine what format is best for your message, so that you don’t have to.
3. A PPC Agency Has Experts From Your Industry
Outsourcing your digital marketing to a PPC Agency gives you access to high-quality experts. Typically, the team that is matched with your business already has experience related to your industry. That means they’re already rich in ideas on how to best market your company within the scope of your industry, the customers you have, and the new ones you want to create. This makes for a much better–and far more cost-effective–fit for your marketing needs.
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4. Goals and Conversions Are Difficult to Measure
Even if you have the expertise to work your way through the majority of the Google Ad process in setting up your PPC campaign, you will hit a roadblock. As part of the process, a page will ask you to set up goals and conversions. This is not for the faint of heart–but a PPC Agency expert can quickly and easily work through this. With a PPC management strategist working with you and knowing how to respond to your goals and conversions, completing this crucial step will be a breeze.
5. Professional Testing And Result Interpretation Is Best
Yes, you should be able to conduct several tests related to your PPC campaign. However, the data you collect can easily be misinterpreted by someone who is not an expert in this field of technology. A PPC Agency can conduct far more tests that generate greater in-depth data and can put together deeper insights to transform your PPC marketing efforts. In today’s digital marketing competition, the better the quality of information you have to improve your marketing, the greater success you will experience. Plus, it improves your ROI.
6. Creating Perfectly Targeted Ad Copy Takes Skill
Wording is everything. Ad copy that may work on a different platform is likely not going to translate well for a PPC campaign. It takes a bit of skill to use the right keywords and create the right call to action that not only grabs attention but generates leads and conversions. Just throwing together something and hoping it works isn’t going to cut it when the competition is fierce. This is another reason why outsourcing to a PPC Agency makes sense. Their ad copywriters have enormous experience and know what works and what doesn’t.
7. Scaling Up Your Campaign Takes Some Science
If you think that scaling up your campaign is easy, think again. Scaling up a campaign is complicated. It takes a level of expertise that results from years of experience and a lot of trial and error. Scaling up requires a well-orchestrated, strategic plan executed just the right way to produce results. It uses relevant data points from your own past marketing efforts and from wide knowledge of your industry. A PPC Agency has a track record that verifies they are capable of accomplishing this for you.
While PPC is the most cost-effective way to market your product or service online, it’s not a do-it-yourself proposition. For the greatest return on investment and highest number of conversions, it’s always best to turn to experts in digital marketing, that is a PPC Agency.
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