• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
5 Unbeatable Healthcare Email Marketing Tips
healthcare email_Male doctor in medical uniform working typing on computer. Family therapist consulting patients online through digital health platform.
HealthcareMarketing & SEO
December 18, 2022

5 Unbeatable Healthcare Email Marketing Tips

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content...

Get in touch with Marina

Email Marketing Healthcare healthcare marketing Marketing
361 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Healthcare email marketing has many applications that can serve healthcare organizations wanting to connect with new clients or patients. For instance, you can use it for retargeting, converting leads, and engaging and retaining current patients.

This guide gives you five unbeatable tips for building your email marketing strategy:

  1. Organize Your Mail List and Campaigns
  2. Avoid Getting Stopped by Spam Filters
  3. Use Formatting to Get Your Point Across
  4. Find the Best Schedule for Your Emails
  5. Track Your Metrics to Learn What Works

There’s a lot to discuss, so get ready to take notes.

Let’s go!

1. Organize Your Mail List and Campaigns

email marketing_Envelope with at Symbol, concept of E-Mail

Having a robust mailing list is crucial to any email campaign. You can source your list in several ways, such as:

  • Patient Intake Form
  • Consent Form
  • Event or Activity Sign-Up
  • Email Inquiries
  • Newsletter Sign-Up

The next step is organizing your patients into different interest groups. These groups form your target market for your various campaigns. For example, a person who participated in a hospital’s blood drive might be interested in attending future blood drives or other charity events.

Here are three ways to help you organize your mailing list:

  • Let patients choose what marketing emails to receive beforehand
  • Tag patients based on their health concerns and how you can help
  • Allow patients to update or change their mailing preferences later.

Another point to consider for successful healthcare email marketing is selecting which campaigns to run. Consider these ideas for your email campaign besides charity events, monthly newsletters, and personal health concerns:

  • Seasonal health tips for cases such as extreme heat or cold, hay fever, and flu
  • Information campaigns for major health issues such as COVID-19 and Mpox
  • Holiday-related promotions such as discounts on services and health packages

Although they do not add tangible value, sending a birthday or seasonal greeting is another way to strengthen connections with patients.

2. Avoid Getting Stopped by Spam Filters

Avoiding the spam box is a challenge in email marketing. If your patients do not receive your emails, they cannot open them. When that happens, you waste resources on nothing.

Following HIPAA and the CAN-SPAM Act helps you avoid that. In a nutshell, you must:

  • Ensure you use an email service configured with proper security features such as end-to-end encryption. Email filters also help deal with scams and phishing attacks.
  • Create robust email security policies to govern use and limit risks. All staff must be oriented, trained, and follow the security policies as strictly as possible.
  • Write an honest header for your message. It should accurately reflect the content of your email. As much as possible, make it clear in the subject that you are sending an ad.

In addition to encryption and security policies, email authentication protocols help protect your messages and make sure that patients can trust you, the sender.

Here are the most commonly used protocols you should include in your security framework:

  • Sender Policy Framework (SPF)
  • DomainKeys Identified Mail (DKIM)
  • Domain-based Message Authentication Reporting & Conformance (DMARC)

3. Use Formatting To Get Your Point Across

email_Woman using laptop for checking email

With email marketing, less is more. Since most people use apps on their phones, it's important not to take up too much of your patients' time. In short, your intention should be clear the moment a person receives your message.

Here are some pointers to help you clean up your marketing emails:

  • Make sure the whole title is visible on mobile. Use eight words or less in your subject.
  • Use a clean, professional font and stick with it. Default email fonts are typically good.
  • Beware of attaching large files and images. They slow down your email’s load speed.
  • When adding colored images, be careful of how contrasting colors affect readability.
  • Use short sentences and bullet points to make important information stand out better.
  • Use links instead of attachments. Accompany them with the appropriate anchor texts.
  • Add call-to-action (CTA) buttons to direct patients on what to do and drive engagement.

4. Find the Best Schedule for Your Emails

Getting people to open your emails is a tough challenge. Many factors affect whether or not someone interacts with your message. Your subject line, among other things, is one of these.

However, other factors also affect the chances of a patient opening and reading a well-made marketing email. For example, while most people probably open their emails at least once a day, when they do so is different for everyone. Therefore, sending emails at the right time is critical.

Different sources and statistics address this issue. However, what is clear is that understanding your target market helps provide some clarity.

In general, the following is consistently true:

  • Since most people work from 9-5, sending your emails within the workday is best.
  • If you want to boost open rates, aim for times of the day when patients read their emails.
  • Avoid sending emails after work hours or on weekends when open rates are low.

Test samples on experimental groups to find the optimal email time for your healthcare organization. It also helps you earn trust in email marketing because you simultaneously evaluate other parts of your strategy.

5. Track Your Metrics To Learn What Works

healthcare cost_closeup of a young caucasian healthcare professional wearing a white coat calculates on an electronic calculator

As mentioned above, testing is an essential component of a successful marketing plan. However, it goes beyond making the email itself. It is part of improving your strategy.

Here are five metrics you should track for your campaigns:

  • Deliverability: Refers to whether your email reached the recipient’s inbox.
  • Open Rate: This is the percentage of emails recipients opened.
  • Clickthrough Rate (CTR): The ratio of people who click your CTA.
  • Conversion Rate: This refers to the number of people who converted to clients.
  • Unsubscribe: The number of people who have opted out of your emails.

You might also want to divide your mailing list based on how people respond to your campaign. Segmenting makes mail marketing more manageable. Active leads are worth investing more time and effort into converting, especially once you know what medical services they want.

Summing Up

Healthcare email marketing is part of any good online strategy. The proper configurations can boost ROI and conversion rates for your organization. Following the tips here is a great way to improve your strategy little by little.

Need help with healthcare email marketing? Contact us today to get an expertly-made campaign tailored to your organization’s goals.

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

AI SEO_Cloud computing concept. Image analysis. Digital contents. Artificial intelligence.
Marketing & SEO
Jan 28, 2023
Using AI To Get Your Best SEO Score

Whether managing an e-commerce site or a business website, you want to rank higher on the search engine results page ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893