• Skip to primary navigation
  • Skip to main content
  • Services
    • SEO
    • PPC Management
    • Digital Marketing
    • Digital Strategy
    • Fractional CMO
    • Analytics
  • Industries
    • Healthcare
    • Fintech & Financial Services
    • Ecommerce
    • Professional Services
    • Education
    • Legal Marketing
    • Government
    • Manufacturing
  • Case Studies
  • Resources
    • Marketing Insights
    • White Papers
    • Webinars
  • About
  • Call Us:
    (888) 846-5382
  • Contact Us
Home
Resources
Articles
What is Social Listening and 5 Ways You Can Use it For Your Business
City Life Urban Scene Rush Hour Fast Paced Lifestyle social listening concept
Marketing & SEO
December 14, 2022

What is Social Listening and 5 Ways You Can Use it For Your Business

Avatar for Marina Turea
Marina Turea
As a content project manager, Marina ensures pristine accuracy of content marketing projects delivered on time and within budget and scope. Marina is an experienced content...

Get in touch with Marina

social listening
1657 views

Subscribe to our weekly newsletter

Stay up to date with the latest digital trends.

Active listening is a powerful tool. Not just in human psychology but in business psychology as well. Brands that listen and take prompt action today are more likely to be successful than those that don't. 

What is Social Listening?

Social listening is defined as the practice of monitoring social media for your brand mentions. In fact, not just that but analyzing conversations around your competitors and industry as well to draw conclusions for consumer behavior, insights, trends, and marketing strategies. 

The data collected through social listening can be used to fine-tune your marketing message, brand promotion, and product among other things.  We cover this topic in more depth in this article: 12 Hotel Digital Marketing Tips You Need in 2022

5 Ways to Use Social Listening for Your Business

Here are 5 ways you can use social listening for your business:

1) Find New Leads and Customers 

You can use social listening to find out the pain points of your target consumer. By searching keywords related to your competitors and business, you can identify where others are falling short. 

By addressing their concerns and expectations, you can win them over. This may include answering their queries, giving them a free demo, and building positive interactions that help gain their trust.

2) Discover and Build Your Community  

Your community and potential customers are having important discussions online. Social listening helps you to find out where those conversations are happening. 

Customers trust online product reviews more than traditional marketing and important discussions take place on famous platforms like Twitter, Reddit, and Quora.

By discovering where your community hangs out, you can join them and use the insights to build a strong brand community. According to research by Sprout Social, 68% of respondents said they liked it when brands joined the conversation.

3) Improve Customer Service 

Social listening helps you to track your brand mentions whether you were tagged or not. This is important because your customers are sharing positive as well as negative experiences online for other users. 

While you may receive notifications for tagged brand mentions, there are no notifications for untagged mentions on social media. 

By using social listening, you are able to track all social mentions and use them to address consumers’ concerns timely and positively. A consumer with a positive experience with your brand will feel acknowledged when you interact with them. 

However, addressing a negative experience correctly will also help show your human side and can prevent you from losing a customer. Using those insights, you can improve your customer service and on-ground customer interactions for a positive experience. 

4) Get Product Feedback 

Social listening can help you interact with your community online, get their feedback early on in the product cycle, and use that to improve your product further. With social media, it has become easier for consumers to voice their feedback to brands and if you’re using social listening you can track all these mentions and use them to your advantage. 

5) Discover New Trends 

Keeping up with industry trends has become crucial for businesses today. Social listening can help you identify, discover and keep up with the changing industry norms. The quicker you learn of new trends, the quicker you’ll be able to react and respond to them. 

Tracking your social mentions should be effortless and Notifier helps you to do just that. You can track your mentions across different social platforms like Twitter and Reddit with just a few clicks. 

Want to meet with our team?

Book a meeting directly here

Like what you just read? Share this article with your network and friends.
Tweet Share Share Send

Related articles

AI SEO_Cloud computing concept. Image analysis. Digital contents. Artificial intelligence.
Marketing & SEO
Jan 28, 2023
Using AI To Get Your Best SEO Score

Whether managing an e-commerce site or a business website, you want to rank higher on the search engine results page ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
SERP_SERP - Search Engine Results Page acronym, business concept on blackboard
Marketing & SEO
Jan 27, 2023
Follow These Great SEO Trends for Your Best SERP Rankings

A big shake-up is coming to search engine optimization (SEO). Changes in algorithms and best practices mean you need ...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
small business AI_Digital global network technology expansion, business marketing and technology management concepts. Virtual digital earth on mesh appearing while fingertips touching on touchpad on laptop computer.
Marketing & SEO
Jan 26, 2023
New World of Small Business SEO: AI-driven Marketing

Hiring an SEO agency is the best way to take advantage of artificial intelligence (AI) technology. However, you can a...

Digital Authority Partners
Marina Turea Content Project Manager
Read Article
Digital Authority Partners
The next-gen digital partner for today’s makers & doers.

Digital Authority Partners
222 W Merchandise Mart Plaza #1212
Chicago, IL 60654
312-820-9893
[email protected]

Resources
Services
Case Studies
Insights
About
Industries
Locations

One newsletter, once a week Today's top digital insights delivered straight to your inbox.

Thank you, you're all signed up! We'll be delivering you valuable newsbites to your inbox soon!

FacebookTwitterLinkedinYoutube
Digital Authority Partners | Copyright © 202s2 All Rights Reserved.
X

Contact our team

This field is required.
This field is required.
The email address you entered is invalid.
The phone number you entered is invalid.
X

Thank you!

One of our consultants will get back to you within 24 hours.


OR


Call Us:
(312) 820-9893