IBEX, a powerhouse in the M&A advisory landscape, recognized the need for a pivotal change in digital strategy: expanding its online footprint to match its four decades of impeccable reputation and results.
IBEX sought to become the leader in Texas’s dynamic M&A market. The DAP’s mandate was to hep IBEX become the top search result any time a business owner would go online to find an M&A broker that could help them sell their business.
Remarkably, within 90 days of working together, our targeted SEO strategy propelled IBEX to the top of search engine rankings. Achieving top-three positions for critical keywords like “sell a company Austin,” “sell my company Dallas,” and “sell my company Houston,” IBEX’s online visibility in Texas became a reality.
Despite being an established company, IBEX faced a significant challenge concerning its online presence. While the website had an aesthetically pleasing design, it struggled to secure high rankings on search engine results, limiting its visibility and discoverability online.
IBEX addressed its qualified lead shortfall by pivoting to a localized strategy, focusing on generating specific leads for various business types in key cities such as Austin, Dallas, and Houston. This approach aimed to get IBEX in front of their ideal customers in the 3 cities where they had helped the largest number of clients successfully sell their business in the past.
IBEX’s blog content initially lacked depth and impact, underleveraging its potential to engage current and prospective clients. The objective was to improve the blog strategy by transforming it into a valuable tool that could engage the company’s ideal audience and strengthen the IBEX’s online footprint.
We created a comprehensive Local Search Engine Optimization strategy to get IBEX in front of the types of business owners looking to sell their businesses in Austin, Dallas, and Houston.
We performed in-depth demographic research to understand the behavior of IBEX’s audience and determine the best keywords to target. Our SEO analysts uncovered the unique behaviors and preferences of IBEX’s Ideal Customer Personas. We leveraged these insights to identify the most impactful keywords the website should rank for. We then executed our SEO strategy to propel IBEX higher in Google search results & generate more qualified leads for the business.
Our thorough content strategy included creating geo-targeted landing pages and publishing news articles in relevant Texas-based business publications. “Content is king” in SEO, and in this case, content proved to be a crucial aspect of ensuring IBEX’s SEO strategy was successful. We also defined a robust list of topics prospects were looking for online and created website content that provided valuable insights into how a business can prepare for a successful exit.
DAP created and implemented a robust digital strategy to increase IBEX’s rankings and generate qualified traffic to the site. We designed a killer landing page design, with copy designed to rank in Google search results and a website design optimized to convert prospects into leads.
Our team created modern designs for different locations & services landing pages to accommodate both the copy needed to rank and the Conversion Rate Optimization website elements needed to ensure online visitors convert to leads.
Our expert analytics team helped create a website monitoring process that measured the success of our SEO strategy. We used ranking, visibility, and traffic data to ensure that the site’s organic visitors were what IBEX sought. We also implemented advanced GA4 events tracking to make informed decisions about what worked, what didn’t, and how we could improve the website moving forward.
Our team of in-house development experts worked tirelessly on launching SEO-optimized landing pages, which were fast and perfectly optimized for mobile, tablet, and laptop viewpoints.
Our targeted local SEO strategy for IBEX had a dual approach. First, we wrote detailed, accurate content around IBEX’s core services. We also launched several geo-targeted landing pages for prospects looking for a business broker to help them get to a successful exit. Additionally, our strategic backlink generation efforts bolstered our landing pages’ organic search rankings by proving to Google that IBEX is the top authority in their industry.
Our thorough SEO audit involved examining IBEX’s current website, including the strengths and weaknesses of their previous SEO strategy. We analyzed the website structure, layout, microdata, current rankings, and directory listings. We then created a prioritized list of items to address so we could provide a tangible Return on Investment as early as possible.
Our skilled writers developed strong, SEO-optimized landing pages aimed at ranking high for competitive keywords and incorporating prominent Calls to Action to convert visitors into potential clients. These effective landing pages were crucial in elevating IBEX’s rankings in less than 90 days.
We worked tiresely on identifying the most common questions IBEX’s target clients sought answers to during the business selling process. Leveraging these insights, we wrote and published informative blog posts that proactively addressed these questions, offering valuable insights to potential clients and establishing IBEX as a thought leader in their field.
DAP engaged with Texas-based business publications to secure high-quality backlinks to our new landing pages, achieving two critical SEO goals: enhancing the authority of these pages and strengthening IBEX’s domain authority. Additionally, obtaining backlinks from industry-relevant websites further established topical authority for IBEX’s website, solidifying its role as a thought leader in the M&A industry.
