9 Tools To Help You Make Eye-catching SEO Blog Posts
Everyone wants to have a blog that wows their audience. Luckily, online tools for refining your blog are plenty. Though hiring an SEO agency is still best for complex issues like web design, the tools in this article will help you write blog posts that will really grab your audience.
Here are nine must-have tools for creating eye-catching blog posts:
- Pick your keywords carefully
- Create topic cluster content
- Install a writing assistant app
- Write using the AIDA model
- Plan with a content calendar
- Add images with design tools
- Make posts for social media
- Check your Google Analytics
- Use a technical SEO expert
There’s a lot to discuss, so get ready to take notes.
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1. Pick Your Keywords Carefully
A keyword research tool is a must-have if you want to level up your blogs. As well as helping you find keywords that are great matches, some can also suggest actual search terms that users type into search engines.
Moreover, they provide additional insight into each keywords, namely:
- Keyword Difficulty: This shows how hard it is for your content to rank on search results.
- Search Volume: This refers to how often users type the keyword when searching online.
- Cost per Click (CPC): This tells you the costs of running paid ads for your keyword.
2. Create Topic Cluster Content
If you want eye-catching blogs, then a topic cluster is the way to go. This approach to blogging focuses on benefit-rich content built around a central topic or pillar page. You get a better chance of attracting website visitors by addressing adjacent issues simultaneously.
For example, the following articles support the pillar page "The Complete Edible Fish Guide":
- Popular Fish in East Asian Cuisine
- The Differences between Farmed and Wild Salmon
- Poisonous Fish You Should Avoid
Your supporting content continuously adds to your central topic. Think of it like the chapters in a textbook. The book itself focuses on a broad topic, and each chapter covers the parts in more detail.
3. Install a Writing Assistant App
More audience-targeted writing that’s also error free is another way to make your blogs more SEO-friendly. Improve your content's quality with writing tools such as Grammarly to ensure that you are using correct spelling and grammar, and your sentence structure is appropriate for your blog audience.
Remember that you must adapt your tone and style to your audience. Every blog has a target market that expects or requires a certain level of readability. For instance, if the people who read your blog are business leaders, it should sound professional, knowledgeable, and authoritative. On the other hand, an audience of young parents might prefer a more personal and casual approach.
Your writing style affects the overall feel of your blog, so keep that in mind.
4. Write Using the AIDA Model
If you want people to not only read but act on your blog’s content, create a post that engages and encourages your readers. Use the Attention, Interest, Desire, and Action (AIDA) model of writing. This model shows you how to write blogs that genuinely connect with your readers.
Here is how it works:
- Attention: Start with a solid or intriguing statement that hooks readers.
- Interest: Continue by talking about issues that your audience cares about.
- Desire: Segue into what you can do or how you can solve their problems.
- Action: Finish your blog with a call to action to your audience. What should they do now?
5. Plan With a Content Calendar
When you plan your blogs piecemeal, getting lost in the details becomes easy. You fail to prepare ahead and can lose sight of the big picture — making eye-catching blogs that engage your audience.
Make and keep track of a content calendar for all of your future posts. Seeing your ideas side-by-side helps you identify any flaws, repetitiveness, or content areas for improvement.
Free project management software such as Asana, Trello, and Monday.com are perfect candidates for keeping your blog schedule organized and focused. However, use whatever feels the most accessible and convenient for you.
6. Add Images With Design Tools
Images and photos make your content stand out, especially when added to your page’s snippet. However, if you want to be truly eye-catching, you should use custom or original content.
Design tools can help you there. Although you still need to provide your own photos, apps such as Canva make editing easy with a few clicks. These tools are also helpful for resizing image files to keep them from slowing down your website.
7. Make Posts for Social Media
You need to get creative to be eye-catching, and social media is the best place to learn how. Use your design tool to convert your blogs into bite-sized posts, then share them online. This way, you can see which content grabs attention and get new ideas for future posts.
Another plus is that you can insert the images you made into your blog to create meaningful breaks between sections — for instance, a particularly relevant quote that you want your readers to think long and hard about.
8. Check Your Google Analytics
If you feel that your blog reader growth or website visits have stagnated, give yourself some time to breathe. Then, review your Google Analytics and pinpoint your best-performing content. Afterward, put your efforts into helping your existing audience because you are clearly headed in the right direction there.
Even if your website is in tip-top shape, observing what works and what does not will tell you everything you need to know. Always focus on content that captures people's attention. Google Analytics helps you keep track of that and more.
9. Hire a Technical SEO Expert
Your website’s user experience (UX) elements can influence whether or not your blog is what visitors need. A web page that takes too long to load is as good as useless to someone in need. A website that hides all of its content might as well be offline for anyone searching.
Web design matters in making a popular blog, and hiring a technical SEO consultant gives you the benefits of good web design without the struggle to figure out what to do or not do.
Visibility can be a pressing issue for blogs. It does not help that you have competitors in every corner of the Internet. However, simple fixes such as expanding your content strategy with topic clusters or posting on social media can go a long way in helping you get more attention.
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