Chicago Pediatric Therapy & Wellness Center
Starting in June 2025, Digital Authority Partners deployed a complete local SEO strategy targeting nine Chicago neighborhoods where CPTWC’s patients live and search for ABA therapy services. The engagement combined technical fixes, neighborhood-specific landing pages, Google Business Profile optimization, citation cleanup, and ongoing content development to make a single-location clinic the most visible pediatric therapy provider in its market, entirely through organic search with no paid ads.
CPTWC is a therapist-owned pediatric therapy clinic in Chicago providing ABA, occupational, speech, and physical therapy to families across nine neighborhoods.
How We Helped Chicago Pediatric Therapy & Wellness Center
Project Summary
Chicago Pediatric Therapy and Wellness Center partnered with Digital Authority Partners to win local search across the nine Chicago neighborhoods where its patients live. Through technical fixes, neighborhood landing pages, Google Business Profile work, and AI search optimization, Digital Authority Partners helped CPTWC grow organic traffic 83 percent in six months and rank in the Google top three in every neighborhood it targets
The Challenge
Visibility Invisible in Local Search
CPTWC was effectively invisible online while national chains dominated local search for pediatric and ABA therapy across Chicago.
Site Structure No Neighborhood Pages
The site had no neighborhood-specific landing pages for the nine areas where CPTWC's patients actually live and search.
Technical Technical Debt
A slow site with crawl issues, missing local schema, and a weak architecture held rankings back.
AI Search Absent From AI Answers
CPTWC did not appear when parents asked AI assistants like ChatGPT and Google AI Overviews for therapy recommendations.
How we Helped Chicago Pediatric Therapy & Wellness Center
Local SEO Foundation
We rebuilt the site’s technical foundation so search engines could finally crawl, understand, and rank every page CPTWC publishes. That groundwork is what carried the clinic from 15,300 to 28,000 organic visitors in six months, an 83% increase, with no paid media behind it.
- Implemented local-clinic schema markup
- Optimized site speed across all templates
- Resolved crawl issues and cleaned up architecture
- Built neighborhood-specific landing pages
- Standardized NAP and citations
Neighborhood Content
We created content mapped to how parents actually search in each neighborhood, with a dedicated landing page for every area CPTWC serves. That coverage is why CPTWC now ranks in Google’s top 3 in 9 of 9 target neighborhoods, from Roscoe Village to Logan Square.
- Market research per neighborhood
- On-site content for each service
- Content strategy tied to local intent
- Landing pages that convert searches into booked consults
- Neighborhood Content
Google Business Profile and Maps
We optimized CPTWC’s Google Business Profile and local signals so the clinic wins the map pack where parents make booking decisions. CPTWC now holds the #1 Google Maps position for Pediatric Therapy Services in 7 neighborhoods, displacing national chains like Stride.
- Google Business Profile optimization
- Citation management
- Review and local-signal strategy
- Local Pack targeting across nine neighborhoods
- Google Business Profile and Maps
Generative Engine Optimization
We aligned CPTWC’s content with the signals AI assistants rely on when they recommend a provider. Today CPTWC is the #1 ChatGPT recommendation for pediatric therapy in 8 of 9 neighborhoods, and it surfaces across Google AI Overviews, Perplexity, Gemini, and Copilot as well.
- AI search strategy
- ChatGPT optimization
- Google AI Overview optimization
- Content aligned to the signals AI engines cite
What we Achieved
CPTWC went from 15,300 organic visitors to 28,000 in six months, putting the clinic in front of far more parents searching for ABA therapy. That growth came entirely from organic search, with no paid ads, so every new visitor arrived through rankings the clinic now owns. It gave CPTWC a steady, compounding source of new-patient demand instead of one that resets each month.
CPTWC now ranks #1 to #3 for ABA therapy searches in every neighborhood it targets, from Roscoe Village to Logan Square. Roscoe Village holds the #1 spot, while Bucktown, Wicker Park, Ukrainian Village, Lakeview, and West Loop sit at #2 and the remaining areas hold #3. National chains no longer control the results in the neighborhoods where CPTWC’s families actually live.
Qualified parents actively searching for ABA therapy in their neighborhood landed on CPTWC’s pages and booked consultations. The 27% year-over-year lift was not just more volume, it was better-fit demand from parents ready to start care. Tighter local targeting turned more of those visits into booked consultations rather than bounces.
CPTWC holds the #1 Local Pack position for Pediatric Therapy Services across seven neighborhoods, displacing national chains. The wins span Lakeview, West Town, Logan Square, Roscoe Village, Wicker Park, Bucktown, and Ukrainian Village. In Ukrainian Village, CPTWC took Stride’s map position outright, a single-location clinic outranking a national brand.
CPTWC ranks #1 organically for Pediatric Therapy Services in Lakeview and West Loop, outranking Stride. These are the highest-intent searches a parent can make, and CPTWC now owns the top organic result for them. Holding both the map pack and the organic #1 means the clinic occupies the entire top of the page in its core neighborhoods.
When parents ask ChatGPT for pediatric therapy in Chicago, CPTWC is the top recommendation in eight of nine neighborhoods. The same content also earns citations across Google AI Overviews, Perplexity, Gemini, and Copilot, 87 in all. As more families start their search by asking AI, CPTWC is already the answer they are given.
