Helping Our Clients Build Meaningful Connections
With the People They Serve

Helped a leading healthcare startup rank on Page 1 of Google for their target keyword.

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Helped an online health diagnostics company increase its organic traffic by 10X in less than a year.

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Epocrates experienced a 140% increase in revenue within 2 years of working with us.

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Our Clients Love Us, and They Tell the World About it

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What Our Clients Say About Us

Calin Moigradan President of LadyBug & Friends
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Abhirup Bhattacharya Head of Digital, Athenahealth
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Amy Parker Vice President of Marketing at Geode Health
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Kaivan Dave Head of Marketing at Complete Nutrition
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Julian Gnatenco CEO at a Medical Billing Company
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Schedule a consultation with a DAP expert today and find out what we can do for your business.

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Leading SEO Agency for Medical Businesses
Top Digital Company

Clutch

Top Medical Digital Marketing Company in Chicago
Top SEO Content Creation Company

Clutch

Top SEO Content Creation Company
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Expertise

Chicago's Best SEO Agency
Marcom Gold Winner

MarCom Awards

Marcom Gold Winner for Best SEO Agency
Local SEO Company

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Top Local SEO Company
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Summit International Award for Best SEO Agency
Top Company

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Wondering if Healthcare Local SEO is right for you?

Healthcare Local SEO — Get Found By Local Prospects Searching for Healthcare Services

Organic (unpaid) and paid search lead medical practice marketing for good reason.

No other form of advertising reaches people at their highest level of intent. This is even truer for local search. You can bet someone searching “dermatologist near me” is ready to schedule an appointment. HubSpot reports 88% of consumers searching local businesses on mobile devices call or visit within 24 hours.

First page, first position search results (SERP) get 35% and top-three search results get 75% of all clicks. Pushing for top-positions is worth it even when it takes a while.

Like a freight train, SEO starts slowly, building momentum until becoming unstoppable. Search engines continually gather data on your pages. Over time, a complete picture of the value your site provides emerges. When that happens, pages index faster and rank higher, making it incredibly difficult for competitors to outrank you. Optimize the most relevant keywords your budget allows now, and you’ll see more patients later. Don’t wait, your competitors aren’t.

Want to meet with our team?

Book a meeting directly here

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Foundations of
Healthcare Local SEO

  • 1

    Complete a Healthcare Local SEO Audit

    Analyze content and every relevant metric of you and your competitors.

  • 2

    Identify Relevant Keywords

    Harness advanced tools, technology, and boots-to-ground experience, defining the most impactful keywords and strategy within your budget.

  • 3

    Claim Your Local Search Engine Profiles

    Create optimized Google My Business, Bing Places, and Yext local listings.

  • 4

    Ensure Parity Across Local Listings

    Clarify and unify targeted, optimized messaging across local listings.

  • 5

    Audit Local Citations

    Audit all sites displaying your name, address, phone (NAP) data, correcting any inaccuracies.

  • 6

    Add New High-Quality Citations

    Get discovered by more prospective patients and boost search engine rankings with additional citations.

  • 7

    Optimize Your Web Content for Local Market

    Edit existing and create new content to attract local prospects seeking healthcare services.

  • 8

    Implement Backlinking Strategy

    Conduct backlink outreach with newly created magnet content.

  • 9

    Measure, Test, Optimize

    Track our progress in Analytics, Search Console, and Ahrefs, set up content experiments, and optimize the results.

Show more

Healthcare Local SEO
Related Services

Healthcare Local SEO
Frequently Asked Questions

Healthcare organizations benefit from local SEO by appearing when prospects search related services within a specific geographical locale. Unlike disruptive advertising (radio, television, display, etc.), which attempts to disrupt prospects’ thoughts with messaging, SEO reaches prospects actively searching for healthcare solutions. SEO and paid search target visitors with the highest intent of any advertising medium. Since SEO does this through content, content also provides an opportunity to engage visitors, position you as the solution to their problem, and motivate them to contact you.

77% of patients begin their journey to healthcare providers online. Optimized content can answer questions many patients have before contacting you, minimizing time spent by you and your team answering questions. If your site has online scheduling options, SEO content can lead patients to you and guide them to scheduling appointments and completing intake forms directly. Content (written, audio, video, imagery) is a powerful way of communicating your professionalism, the value of your services, and establishing trust and credibility.

Time to results varies by the competitiveness of your market, keyword choices, and demand for your services, but most healthcare organizations see results within six months. SEO is a long-term strategy that increases in effectiveness over time. Optimizing local listings on Google My Business, Bing Places, Yext, and various directories can lead to increased traffic before content and keywords index and move toward higher rankings. We understand clients want fast results. If speed is a top priority, we recommend paid search advertising (PPC) which can produce calls and clicks the moment ads go live. Many healthcare providers benefit from a balanced approach, dedicating portions of their budget to SEO and PPC. We also manage PPC.

Local SEO for healthcare organizations typically ranges from $4,500-$9,000/month, with initial costs starting at $3,750. National and enterprise healthcare SEO ranges from $5,000-$20,000/month, with initiation costs ranging from $10,000. The further along you are in your SEO efforts the lower your costs. If you have a well-structured site, technically optimized with good content, you’ll spend less monthly. If your site isn’t structured properly, needs several technical SEO fixes, or requires content production, you’ll spend more. SEO is an investment. Regardless of what you spend, on average SEO returns $3 for every dollar spent. View case studies.

Our team provides regular reporting for your back office. Get a better understanding of revenue by looking beyond the value of new patients’ initial visits. Calculating average patient lifetime value (LTV) provides a more accurate evaluation of revenue. Find average LTV by calculating average appointment value, multiplied by average number of appointments annually, multiplied by the average number of years patients stay with your practice. Read this article for detailed information on calculating SEO ROI.

Helping Healthcare Agencies
Increase Their Online Exposure

Case Studies

athena health
Healthcare

Athenahealth

  • 140% increase in revenue-to-date
  • 40% increase in app engagement
  • 36% increase in surveys taken by the 2M+ doctors
    on the app
View case study
The new performance dashboard of Blue Cross Blue Shield of Illinois shown on a desktop
Healthcare

BlueCross BlueShield

  • 75 reduction in time spent on email
  • 40 increase in submission speed of
    managed health reports
View case study
Orthogonal
Healthcare
Technology

Orthogonal

  • Page 1 ranking for primary keyword
  • 65% increase to both page views and time on site
  • 43% increase in conversion rate
  • 20% decrease in bounce rate
View case study

Schedule your free consultation

Have questions about your next project? Schedule a consultation with a DAP expert today and find out what we can do for your business.

Why Companies Choose to Work With our
Healthcare Local SEO Experts

  • We’re Healthcare Focused and Results Oriented. Having a team with knowledge and experience in healthcare marketing can reduce back-and-forth, keep you compliant, and help you avoid legal issues.
  • We’re On-Time and On-Budget. We have the people, processes, and technology to scale with your needs.
  • We’re Award-Winning. Our team can help your practice with every element of your digital presence from strategy to development, content, SEO, SEM, and marketing—everything.
  • We’re Focused on the Future. Digital Authority Partners keeps 95% of clients long term. We’re transparent, set realistic expectations, and produce above average results for our healthcare partners.
DAP Team

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