Stride Autism Centers
Digital Authority Partners helped Stride Autism Centers grow qualified patient leads and scale its digital presence, driving a 4.25X increase in organic traffic and 112 qualified leads across a multi-state ABA network.
Stride Autism Centers is a network of ABA therapy clinics for preschool-aged children, operating across multiple Midwestern states. Stride engaged DAP to improve online visibility, attract more qualified families, and support continued expansion.
How We Helped Stride Autism Centers
Project Summary
Beginning in July 2023 with an SEO-focused engagement, DAP rebuilt Stride Autism Centers’ digital foundation, combining technical SEO, local page expansion, Google Business Profile governance, analytics, and paid-ready infrastructure. The work turned an inconsistent lead picture into a predictable pipeline of qualified families across every location.
The Challenge
Lead Generation Inconsistent Lead Volume
Lead generation was uneven across the regional network. Some clinics had steady inquiry volume while newer or competitive locations struggled to attract enough qualified families online.
Local Pages Underperforming Geo-Pages
Many original location pages carried limited localized content and missed key intent-based ABA keywords, which capped their ability to rank and convert.
Technical SEO 500+ Orphan Pages
The site carried technical debt from prior redesigns: more than 500 orphan pages, broken links, incomplete schema, and variable load speeds.
Local Presence Fragmented Profiles
Google Business Profiles were inconsistent across more than 20 locations, with misaligned categories and incomplete attributes, and fragmented citations reduced Local 3-Pack visibility.
How we Helped Stride Autism Centers
Local Pages & Conversion UX
Built conversion-optimized local pages grounded in metro-level keyword research.
- Market research and keyword mapping by metro
- Structured local pages with insurance details and clear contact paths
- Educational depth balanced with conversion clarity
- Higher inquiry rates from organic visitors
GBP & Citation Management
Standardized local presence across more than 20 locations.
- Recurring Google Business Profile quality-assurance framework
- Monthly reviews of hours, categories, and linked URLs
- Yext citation management to clean listings
- Faster local authority for new centers
Technical SEO
Rebuilt the technical foundation for crawlability and speed.
- Restructured site hierarchy and internal linking
- Resolved broken links and 500+ orphan pages
- Standardized schema markup
- Optimized site speed across templates
Measurement & Paid-Ready CRO
Unified tracking and prepared the site for paid growth.
- GA4, Search Console, and Clarity in one view
- Tracked form fills, calls, and click-to-contact
- Conversion frameworks applied to landing pages
- Infrastructure ready for paid acquisition
What we Achieved
Organic traffic grew 4.25X since engagement start, sustained and compounding from a full rebuild of the digital foundation.
Top-3 rankings tripled for high-intent ABA terms like ABA therapy near me and ABA therapy by city.
Four times as many locations earned a spot in Google’s Local 3-Pack through local SEO and GBP governance.
New SEO landing pages generated 68,600 impressions and 1,370 clicks in the first 5 months, producing 112 qualified leads with 91% in the target 2 to 5 age range.
