United Hospice
United Hospice built more than 20 years of trust in Rockland County, then set out to reach families across Orange County during the hardest moments of their lives. Digital Authority Partners built a city-by-city local SEO program that put United Hospice at the top of search in 15+ Orange County communities. The work reached 73% more families and lifted organic traffic 62%.
United Hospice is an end-of-life care provider serving families across Orange County, Rockland County, and the greater New York City area. The team delivers at-home hospice care built around dignity, comfort, and family support.
How We Helped United Hospice
Project Summary
United Hospice owned Rockland County but stayed invisible in Orange County, where families had never heard the name during their most urgent moments. DAP studied how families searched in each target city, then built location pages that answered the exact questions they asked.
The city-by-city local SEO program moved United Hospice to the top of search across 15+ Orange County communities. Families found United Hospice first, and the team reached 73% more of them than before.
The Challenge
Geographic Expansion Unknown in New Markets
United Hospice carried a 20-year reputation in Rockland County, yet stayed invisible in Orange County cities like Newburgh, Middletown, and Cornwall. Families searching for hospice care found established competitors first.
Urgency of Need Families Could Not Wait
Traditional marketing builds awareness over years. Families facing a terminal diagnosis do not have years. United Hospice needed visibility across 20+ Orange County cities right away to reach people at the moment of decision.
Search Visibility Missing at the Critical Moment
When a daughter in Newburgh searched for hospice care after her father diagnosis, United Hospice did not appear. Each city search surfaced competitors, so families chose providers they could find, whatever the quality of care.
Competitive Position Competitors Owned Local Search
Established hospice providers ranked across Orange County for the searches that mattered most. United Hospice had a clear opening to claim those local results, and no time to waste taking it.
How we Helped United Hospice
City-by-City Market Analysis
DAP mapped how families searched in every Orange County city United Hospice wanted to enter, from Newburgh and Middletown to Port Jervis, New Windsor, Cornwall, and Warwick.
- Analyzed search demand for 20+ Orange County cities
- Identified the exact phrases families used in each city
- Mapped which competitors held each local result
- Prioritized cities by family demand and ranking opportunity
Hyperlocal Content Strategy
Instead of generic hospice pages, DAP wrote city-specific pages built around the questions families ask during a crisis.
- Created location pages for each target city
- Named the local hospitals and care centers families knew
- Answered real questions like when it is time for hospice
- Positioned United Hospice as the trusted local choice
Rapid Local SEO and Schema
DAP launched optimized location pages with local schema so search engines recognized United Hospice as the right answer for each community.
- Built optimized landing pages for every target city
- Implemented local schema markup across locations
- Added 24/7 availability and eligibility details
- Targeted the #1 position in each city, not just page one
Analytics and Conversion Tracking
DAP tracked every family journey from first visit to first call so United Hospice knew which pages connected with families.
- Tracked phone calls and contact requests
- Ran A/B tests on the highest-traffic pages
- Used Microsoft Clarity to study page behavior
- Optimized each page toward family inquiries
What we Achieved
The city-by-city program moved United Hospice to the top of search in Newburgh, Middletown, Port Jervis, New Windsor, Cornwall, and 10+ more Orange County cities. Families searching for hospice care in their town found United Hospice first.
Geographic expansion that usually takes three to five years happened far faster. United Hospice reached 73% more families across Orange County, with most new patients coming from cities where the name had been unknown.
Organic traffic to United Hospice climbed 62% as the new location pages started ranking. The growth came from families in the exact communities United Hospice set out to serve.
The location pages put United Hospice in front of families 407,000 times across Orange County. Each impression reached someone searching for hospice care in their own city, at the moment they needed it.
