PPC (Pay Per Click) advertising is a form of online advertising where advertisers pay a fee each time one of their ads is clicked. It’s a for...
Getting Started with SEO Keywords for B2B
Are you a website owner who wants to boost his brand or increase site traffic? Or are you a B2B SEO agency helping businesses improve their online brand? No matter what role you have in marketing, you cannot overlook search engine optimization.
SEO can help you improve your rankings and reach your target audience no matter your industry. And if you've never considered SEO in your marketing efforts or paid little attention to it, let us help you get started with the essential part of SEO: organic keyword research and strategy.
What Are Organic Keywords?
BrightEdge revealed through a study that more than half of most businesses’ site traffic came from Google searches. In addition, more than 40% of their revenue is from search traffic, around 10% is from social media, and 10% is from paid search.
These stats show the value of using the right keywords to optimize your website. Using organic keywords is a big part of SEO, as these keywords improve organic search traffic without paying for anything. This "free traffic" is the opposite of PPC or pay-per-click keywords utilized in Google Ads and other paid ads platforms.
Organic keywords have a lot of benefits
- Target organic keywords to help search engines and searchers find your business online.
- Organic search traffic is free. You can use your paid search budget for other essential aspects of your business.
- Traffic generated by organic keywords attracts free site traffic, improves visibility, and promotes your brand online.
Organic keywords are usually similar to what your prospects use to look for your business. Therefore, using organic keywords is considered a natural way of searching online, effectively improving your rankings..
How To Look for Organic Keywords?
Now that you know the value of using organic keywords, where do you find these terms? You’ll find organic keywords by using the following options:
1. Google Analytics
Google Analytics is a freemium online service that you can use to find organic keywords and learn about your website performance. You can use this service for free, but you may need to pay a recurring fee to take advantage of its features.
The tool's Landing Pages are where you need to go to learn more about organic keywords. First, from the Analytics dashboard, choose "Behavior" afterward, "Site Content," and "Landing Pages." Then, from the Landing Pages, select the URL slug to reach "Secondary Dimension," then "Advertising," and finally "Keyword." You may also use the search bar tool from the Secondary Dimension drop-down to search.
You will immediately get a list of the highest performing keywords which drive more traffic to your web pages. If you find “not provided” keywords stats, you may connect another tool like the Organic Traffic Insights from Semrush. This tool will make sense of "not provided" keywords to improve website traffic.
2. Google Search Console
Another free tool from Google is the Search Console which allows you to check the rankings of your keywords. Log in to your Google Search Console account and choose the property you wish to edit. Afterward, select "Search Results" and "Queries." You'll get instant results of all the keywords driving more activity to your website.
Once you have a set of organic keywords, you may now create optimized pages for your business. Add images, videos, texts, and infographics to improve SEO further. Use high-volume search terms as these are known to increase site traffic.
3. Organic Keywords of Your Competitors
Another way to find organic keywords is to look at the keywords your competitors are using. Checking how your competitors perform and their strategy can inspire you to develop better SEO strategies.
You can investigate your competitors by checking their HTML page sources and looking at their websites and different pages. For example, you may use the Google Keyword Planner tool, enter your competitor's website URL and choose "Get Ideas." Here, you will get a list of your competitor's keywords. Review these keywords and consider these terms in creating your following content.
Aside from the methods mentioned, you can also use online tools for keyword research. These tools can help you choose the right set of keywords you will target and use metrics like keyword search volume, keyword difficulty, etc.
How To Use Organic Keywords To Boost Online Ranking?
The only way organic keywords can help boost site rankings is to use them to create content. The following strategies can help you create stellar online content with organic keywords.
1. Create the Best Content
The best content for your business is content that will answer your audience's questions. Consider helpful, updated, and reliable content backed by research, white papers, and surveys. Also, content does not have to be text all the time. Instead, you can use content that fits your audience, such as video, tables, images, how-to guides, podcasts, or anything that will better engage your prospects. And if you cannot produce this type of content or don't have time, it would be best to ask an expert content creator to help you out.
2. Invest Time Blogging
Use organic keywords to create blog posts. You can further boost organic traffic by posting regular content as you have more chances to interact with your audience. Upload a new blog daily, weekly, or bimonthly. Your blog site could be a way to spread business expertise and be the best source of information in your market or industry.
3. Avoid Black Hat SEO Tactics
Black hat SEO practices are against the guidelines of search engines. The objective of these unethical practices drives more traffic through inappropriate techniques like keyword stuffing. Avoid these strategies as these won't help your site rank but will alert search engines and can lead to penalties.
B2B SEO is powerful and valuable when used correctly. SEO's heart is efficient keyword research to develop better, high-ranking, organic keywords. Investing in quality content using the right keywords can help you create content that will drive traffic, boost your rankings, and promote industry authority. The right SEO strategies can help your B2B business drive sales and revenue in the end.