Business Benefits of Professional SEO Services
Search engine optimization (SEO) is one of the most impactful forms of marketing available today, no matter the size of your business. It can, however, be a complex area and your costs can quickly spiral out of control, even if you have a reasonable amount of experience.
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First: What Is SEO?
SEO, or search engine optimization, is about how you are found on the internet. You want your business to be at the top of page one of Google results for any search that could relate to your business, your services, your products, or the industry that you are involved in.
Of course, all your competitors also want that top spot – which is why SEO can be so difficult. There are more than 200 factors that Google takes into account when indexing your page for search engine ranking position (or SERP), and you will need to be better than your competitors on almost all of them to truly be optimized.
Why Should You Hire an SEO Agency?
An SEO agency is a company that is dedicated to helping businesses improve their search engine ranking positions. A high quality SEO agency has the skills, experience, and knowledge to get you moving up the rankings quickly.
Do not fall into the trap of thinking about outsourcing your SEO as an expense: instead, consider it an investment. After all – every time someone searches for your business, finds you, visits you, and buys something, you have received a return on your marketing investment.
In contrast, whenever a potential customer searches and does not find you, your competitors have won another customer that could have been yours.
What Does an SEO Specialist Do?
1. SEO Service: Auditing
As mentioned, there are literally hundreds of factors that go into deciding where your web content will be ranked for relevant search terms. Your SEO agency will be able to assess your strengths and weaknesses against these factors and then provide you with a step-by-step strategy to help you improve them – ultimately leading to you improving your positioning.
In addition to that core role, your SEO professional will also be able to help you track your performance and improvements on an ongoing basis, which is essential for ensuring that your marketing budget is being well allocated and controlled.
2. SEO Service: Competitor Analysis
When the audit is complete, and your SEO agency has identified where your web pages are strong and where improvements can be made, they will next conduct a similar exercise on your competitors. This is a crucial step because if there’s a particular factor that they are performing extremely well at, then it could take significant time and money for you to beat them at it. You might be better off tackling the factors in which they are weaker.
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3. SEO Service: Keyword Research
Keywords are the words or phrases that a potential customer types into Google or another search engine when they’re looking for a specific business. These keywords are one of the main pillars on which the rest of your SEO is based. They will need to be seeded throughout your web pages, your URLs, any content that you write, and also within the meta tags associated with any images or videos that you publish.
As a result, choosing the correct keywords is extremely important. One of the biggest mistakes that businesses make is choosing keywords that are not a good fit for their business, and then optimizing their presence around those keywords. Using an SEO agency eliminates this problem, as they have the experience and skill to conduct in-depth research into your keywords and ensure that you build your digital marketing strategy around the best ones for you.
4. SEO Service: Management
Importantly, your SEO agency will be able to help you stay ahead of the competition by quickly reacting to changes in the search engine algorithm, which can happen frequently. They should also help you respond to any consumer trends that might affect you and your web presence – something that would require a lot of time, effort, and expense to handle internally.
5. SEO Service: Link Building
Link building is about getting your web content linked to by other, ideally high-authority, websites. The search engine algorithm is set up to identify these links as a sign of approval from peers, and therefore give you and your site additional authority and trustworthiness – both of which are high on the list of indexing factors.
Your SEO agency should be able to implement a tried and tested strategy to get you those links, which is one of the quicker ways to see an impact on your SEO.
6. SEO Service: Budgeting
We have mentioned a couple of times now that budgeting for SEO can be very difficult when implementing the changes yourself. Costs can quickly get out of control, and without a skilled and experienced SEO agency actually conducting the work, you really have no assurance that the money you are investing will see any kind of return.
One of the more important aspects of a good SEO agency is that it can work within your budget. In addition, a high quality SEO agency can show you a breakdown of exactly what different projects will cost and their return. So, if you were to go up one ranking position for a certain term, they will be able to tell you how much that improvement costs and what your estimated returns are.
Digital Authority Partners
For more advice, or to get an expert SEO team on your side, get in touch with Digital Authority Partners. We have helped clients of all sizes and in a range of industries, and we have the expertise and drive to help you too.
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