Have You Considered Hiring a White Label PPC Agency?
If your loyal client is venturing into a new line of business unfamiliar to you, consider hiring a white label PPC agency.
A white label PPC agency is like a subcontractor that would work for you without a claim for recognition for the output. You can retain your client and still put your brand name on the output.
Hiring a white label PPC agency is best if you need to reach higher milestones or troubleshoot ad campaigns.
This article gives you situations where hiring a white label PPC agency is ideal.
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Client Demands Adding a PPC Service
Truelist reports that search ad spending would reach 137 billion in 2022. That is why companies are vying to tap the thriving PPC market.
However, if your loyal clients want to try PPC but it’s beyond your agency’s specialty, you could hire a white label PPC agency. In doing so, you don’t lose your client. At the same time, you get an opportunity to learn the technicalities and processes of PPC while overseeing the project.
Demand for a Higher Conversion Rate
You may have a handful of clients right now. Extending hours working on increasing the conversion rate of one client’s brands may be too much for you. As such, hiring a white label PPC agency would help.
The average conversion rate for PPC ad campaigns is 2.35%, while a reasonable conversion rate is at least 10%. However, only 25% of companies can reach a 5.31% and above conversion rate on their PPC ad campaigns, according to Popupsmart.com.
If your client wants a higher conversion rate of 11% and above, but you have limited time and resources left, hand over the job to a white label PPC agency to retain your contract with the client without micromanaging the paid ad campaign.
Consider hiring a white label PPC agency that has the expertise to produce outstanding results for your highly demanding client.
You Want To Expand Your Business
PPC has a thriving potential. Techjury reports that (ROI) for paid advertisements on Google is 200%, and you could benefit from venturing into this business.
However, what if you lack experience?
If you want to add PPC as a new service offering, consider hiring a white label PPC agency. With the help of a white label PPC agency in your first few projects, you can learn the PPC process. Eventually, you can manage the PPC projects independently as you gain expertise.
A white label PPC agency will not claim recognition for accomplished PPC projects, but you must be cautious with protecting your data. Sign a non-disclosure and data privacy agreement.
In this way, you can own the success of your PPC outcomes and include it in your company portfolio, thus helping boost your business.
You Are Cutting Costs in the Meantime
Suppose you’re a small business seeing the need to incorporate PPC strategies into your digital marketing campaigns but lack the budget to hire a full-time PPC specialist. In that case, a white label PPC agency is your best bet.
A full-time PPC specialist requires onboarding, training, fixed salary, benefits, and insurance that could be costly. With a white label PPC agency, you only pay for the output and not the overhead operational costs.
A white label PPC agency gives you the outcomes for a project as agreed, and when the contract is over, you no longer have any obligation to fulfill. It would be wise to engage in short-term contracts of six months.
Hiring a white label PPC agency is ideal in this case because you get help in boosting paid ad campaigns, paying only for the outcomes. Reasonable pay for such outcomes will still be more cost-effective than hiring a full-time specialist.
The Business of the Client Is Not in Your Field of Expertise
Suppose you find your new client venturing into a line of business that is new to you, and yet you want to explore the opportunity and keep the client. Hire a white label PPC agency specializing in that field, one with a clear understanding of the client’s specific niche and target market.
The white label PPC agency will find it easier to handle your client’s project because of their existing resources and the available data in their system. Meanwhile, your client will be satisfied with the outcome since experts work on their needs. At the same time, you keep the client. It’s a win-win situation.
You Have Trouble With Your Own Client’s PPC Ad Campaign
If you find it challenging to increase your client's click-through rate (CTR) and the deadlines are near, get a white label PPC agency to help you. You can seek expert advice and technical support in improving your client’s existing PPC ad campaign so that you can meet deliverables in time.
A white label PPC agency would be willing to sign a non-disclosure agreement and data privacy contract so you can keep all parties protected. Consider a highly professional white label PPC agency to keep your peace of mind regarding confidentiality issues.
Also, if you have committed mistakes in your client’s PPC ad campaigns, an expert white label PPC agency can help you remedy the issue, be it involving landing page elements or keyword choices. This way, you can get back on track and boost the brand’s CTR without losing your client’s trust.
Consider hiring a white label PPC agency when your client demands more than what your current resources can offer. A white label PPC agency works under your name, so the client still has a single point of contact with your company. However, be ready to take full responsibility for the project outcomes.
Hiring a white label agency is also ideal when you are expanding your business, and you still need time to master the ins and outs before deciding to handle projects on your own.
Consider hiring a white label PPC agency when you need immediate results for your client’s rush projects.
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