Globally, more companies are finding pay-per-click (PPC) a crucial part of their digital marketing strategies. Their total spending on search adver...
Content Marketing Goals for SEO
Content Marketing is part of the game for SEO 2022. Longer blogs and well-written articles are favored by search engines nowadays because of the quality of research that it provides for the users. Therefore, content marketing is a powerful strategy for your SEO Marketing campaigns this year.
Here are some of the Content Marketing goals that you need to push for 2022:
1. Converting texts into audio format.
Google Nest, Google Smart Home, and Alexa are becoming more and more popular among homeowners, hotel, resort managers, and business enthusiasts. These automation devices allow centralized control over lights, curtains, TV, digital photo albums, CCTVs, water system, etc.
Booking a hotel room with smart appliances to voice your command is cool and exciting. That is why more and more travelers are opting to book hotels that can offer them this extra VIP treatment when they embark on their holiday trip. Upgrading your texts into audio format allows Google search to recommend your site more than the rest. Other search engines can also rank your audio-friendly website and social media sites higher than your competitors.
It will take extra effort to add audio recordings of your content, but it will surely pay off. Have the audio button on your website and social media sites visible, so users can easily distinguish them and click on it when searching for travel information. To learn more on how to upgrade your Content Marketing strategy, ask our Las Vegas Content Marketing Agency
2. Create and upload content to your podcasting site.
Optimizing your podcast site for SEO is also a wise thing nowadays. Add long-tail keywords in your script, and as you read it, emphasize it, so search engines can easily recognize it. Choose a podcasting site that can accommodate your particular business purpose and upload regular podcast audio content to your site. Share it across your Facebook account and other social media sites for your target market to see.
Invite your clients to listen to your podcasts and offer informative audio content. For example, they can listen while working out in the gym, strolling in the park, or having outdoor fun with pets. You can also integrate your podcast audio files into your website and social media pages, so your target market can listen.
Podcasts add a layer of functionality to your sites as you can accommodate your clients, who prefer to listen to information than read it. In addition, it makes search engines recommend your site better to queries. For example, when asking, “Hey, Google…” frequently; and for those relying on Alexa to give them the latest updates for the week.
Podcasting is fun and practical when you are on the go or simply busy in the kitchen, and you want to ask, “Hey, Google tell me where to go next so that I can take a break from here.” So try it. It’s a cool thing that millennials do, and you know they are the top travelers for 2021 and even for 2022.
3. Have regular vlogs that are interesting and fun to watch on YouTube.
Viral content makes you reach your Digital Marketing goal faster. For example, feature a “Day in a Life” segment, showcasing your guest’s experience at your hotel or resort. You can also feature prominent guests (ask for permission first before vlogging) and ask which activity in the hotel or resort they enjoy most.
You can also feature the latest dishes you are preparing for upcoming guests and entice them to enjoy a sumptuous dinner with a special serenade by the beach. Optimize your vlogs by adding keywords in your title, description, subtitles, and even as you reply to comments. Finally, share your vlogs to Facebook and other social media sites to boost your organic SEO ranking.
4. Post Instagrammable photos.
Content is not just texts and blogs. It can be photos and videos. The battle nowadays in SEO includes who got the most Instagrammable story. That means you have to create a compelling account through pictures of an exciting getaway or one-of-a-kind experience.
The stories must have a human touch, element of human nature, or nifty photography trick to make them click among users. You can experiment with the latest smartphone camera features to create new images and share them on Instagram. Invite your guests or clients to engage with your pins and let them follow through with your hashtags.
Provide rewards for avid social media friends loyal to your brand and give them extended stay at the hotel or a treat to Sauna or Spa.
5. Mention how your business is implementing Covid-19 health and safety measures.
Ease the worries among your potential clients by telling them how the hotel or resort is abiding with the government guidelines on Covid-19. In addition, provide them assistance on how they can have their RT-PCR tests.
Be transparent on how many hours they need to wait to get the results and the number of days for the quarantine period. If you can, offer packages that include waiting days. Remember to provide international travel updates on your social media pages and website. Clients can anticipate the preparations they need to make, such as travel insurance.
6. Partner with transportation hubs, taxis, shuttles, and car rentals; so you can provide convenience for your guests.
Mention at the beginning of the inquiry the transportation options available to and from your hotel or resort. Add transportation app buttons on your website and social media sites, so your guests can figure out their itinerary right away.
7. Mention direct digital payments on your website and social media sites.
Upgrade the digital payment capability of your sites and tell your target market that they can book right there and then. Helpful for last-minute bookings and for sealing the deal among your clients. See an increase in your sales when you improve your digital capability.
These are your Content Marketing Goals for SEO that will help you boost your sales and improve your overall performance. The travel industry is receiving renewed attention, and we are optimistic about its comeback this 2022.